HB Agency Grows its Clean Energy Marketing Practice and Community Immersion

The New England region is trailblazing paths of hope in the clean energy sector. HB Agency, an integrated marketing and public relations firm specializing in clean technology is helping expand the reach of this community, by partnering with three of New England’s leading clean energy organizations.

HB Agency Acquires Winans Creative

Fragmented communications channels create barriers for companies needing to tell their stories and reach their audiences. In an important step toward breaking through these barriers, HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give businesses access to sophisticated marketing technology solutions to reach their clients, prospects and influencers on all screens.

HB Agency Launches Integrated Marketing Measurement Offering to Analyze PR, Social and More

Public relations measurement is dominated by web and social media metrics that are not integrated, do not reflect the business’ bottom line and do not represent the true value of public relations programs. To address this, HB Agency, an integrated marketing and public relations firm, has launched HB SightPlan, a suite of measurement and analytics reporting services for both one-time and ongoing marketing effectiveness measurement.

HB Agency Welcomes Four New Partners to its Global Network

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HB, a Boston-based integrated marketing firm, and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes four new partners in Turkey, Jakarta, Brazil, and England, strengthening HB’s global reach and ability to service clients around the world.

VDA Productions and HB Agency Blend Technology and Creative to Deliver Engaging Trade Show Experience to 14,000+ Attendees at Las Vegas Event

VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life partnered with HB Agency, an integrated branding, marketing, and public relations firm, to complete a 14,000+ attendee event at the Venetian, Las Vegas.

HB Agency CEO Publishes Book about Storytelling in Business

I Killed a Rabid Fox with a Croquet Mallet—Making Your Business Stories Compelling and Memorable offers storytelling worksheets, examples and guidance for businesses large and small Newton, MA – May 30, 2013 – Great stories resonate with us our entire lives. Too many businesses ignore their stories despite knowing that great stories are a proven […]

HB Agency Expands Its Global Reach with Two New IPREX Partners

HB, a Boston-based integrated marketing firm, and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes two new partners, deepening HB’s ability to service client needs in India and Amsterdam in partnership with its two newest partners Percept Profile and Creative Venue PR.

HB Agency Grows B2B Public Relations Team

HB Agency, an integrated branding, marketing and public relations agency, has hired Julia Bucchianeri as assistant account executive, adding to its growing B2B PR team. Bucchianeri will work with HB clients in the high tech, medical tech and clean tech industries.

Boston’s Top Marketing Experts Lead the Conversation at FutureM UnPanel

Prominent Boston-area marketing and communications leaders are in place for the UnPanel at FutureM, the event’s first-ever unconference-style session. HB Agency, a B2B integrated branding, marketing and public relations agency, will host the “Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine” at FutureM in Boston, Thursday, October 25 at 1 p.m.

HB Agency Welcomes New Public Relations and Business Development Hires

HB Agency, an integrated branding, marketing and public relations agency, has hired Steve McCusker as business development manager and Allison O’Quin as account coordinator for the public relations team.