Fragmented communications channels create barriers for companies needing to tell their stories and reach their audiences. In an important step toward breaking through these barriers, HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give businesses access to sophisticated marketing technology solutions to reach their clients, prospects and influencers on all screens.
Public relations measurement is dominated by web and social media metrics that are not integrated, do not reflect the business’ bottom line and do not represent the true value of public relations programs. To address this, HB Agency, an integrated marketing and public relations firm, has launched HB SightPlan, a suite of measurement and analytics reporting services for both one-time and ongoing marketing effectiveness measurement.
VDA Productions and HB Agency Blend Technology and Creative to Deliver Engaging Trade Show Experience to 14,000+ Attendees at Las Vegas Event
VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life partnered with HB Agency, an integrated branding, marketing, and public relations firm, to complete a 14,000+ attendee event at the Venetian, Las Vegas.
I Killed a Rabid Fox with a Croquet Mallet—Making Your Business Stories Compelling and Memorable offers storytelling worksheets, examples and guidance for businesses large and small Newton, MA – May 30, 2013 – Great stories resonate with us our entire lives. Too many businesses ignore their stories despite knowing that great stories are a proven […]
HB, a Boston-based integrated marketing firm, and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes two new partners, deepening HB’s ability to service client needs in India and Amsterdam in partnership with its two newest partners Percept Profile and Creative Venue PR.
HB Agency, an integrated branding, marketing and public relations agency, has hired Julia Bucchianeri as assistant account executive, adding to its growing B2B PR team. Bucchianeri will work with HB clients in the high tech, medical tech and clean tech industries.
Prominent Boston-area marketing and communications leaders are in place for the UnPanel at FutureM, the event’s first-ever unconference-style session. HB Agency, a B2B integrated branding, marketing and public relations agency, will host the “Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine” at FutureM in Boston, Thursday, October 25 at 1 p.m.
HB Agency, an integrated branding, marketing and public relations agency, has hired Steve McCusker as business development manager and Allison O’Quin as account coordinator for the public relations team.
Software dominates the marketing conversation. But should it? HB Agency, an integrated branding, marketing and public relations agency, will host the “Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine” at FutureM in Boston this October.