HB Agency Announces Executive Promotion and PR Team Growth

HB Agency, a Boston-based integrated marketing agency specializing in high technology, energy and sustainability, and medical technology, has promoted Dawn Sullivan to senior vice president, public relations. In addition to expanding its executive leadership team, HB has hired Taylor Johnson and Christine McEachern as account coordinators, adding to its growing PR and content marketing team.

HB Agency Deepens its International Reach, Welcomes Five New Partners to its Global Network

HB, a Boston-based integrated marketing firm and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes five new communications partners in Russia, Singapore, Colorado, France and Germany, extending HB’s global reach and capabilities to provide expert services to clients in virtually any region of the globe where they have needs.

At HB, Tech Starts at Home

The LigerBots celebrate their first-place finish at the WPI District Championships, their first big win of the season. The is headed to the FIRST Robotics World Championship next week.

It means a lot to see your son happy. When they’re babies and little kids they seem to smile all the time. Every joke makes them giggle, every day is a new adventure. While trotting off to kindergarten even the idea of homework can make them happy. But as they get older and adolescents settles […]

HB Agency Grows its Clean Energy Marketing Practice and Community Immersion

The New England region is trailblazing paths of hope in the clean energy sector. HB Agency, an integrated marketing and public relations firm specializing in clean technology is helping expand the reach of this community, by partnering with three of New England’s leading clean energy organizations.

HB Agency Acquires Winans Creative

Fragmented communications channels create barriers for companies needing to tell their stories and reach their audiences. In an important step toward breaking through these barriers, HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give businesses access to sophisticated marketing technology solutions to reach their clients, prospects and influencers on all screens.

HB Agency Launches Integrated Marketing Measurement Offering to Analyze PR, Social and More

Public relations measurement is dominated by web and social media metrics that are not integrated, do not reflect the business’ bottom line and do not represent the true value of public relations programs. To address this, HB Agency, an integrated marketing and public relations firm, has launched HB SightPlan, a suite of measurement and analytics reporting services for both one-time and ongoing marketing effectiveness measurement.

HB Agency Welcomes Four New Partners to its Global Network

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HB, a Boston-based integrated marketing firm, and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes four new partners in Turkey, Jakarta, Brazil, and England, strengthening HB’s global reach and ability to service clients around the world.

VDA Productions and HB Agency Blend Technology and Creative to Deliver Engaging Trade Show Experience to 14,000+ Attendees at Las Vegas Event

VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life partnered with HB Agency, an integrated branding, marketing, and public relations firm, to complete a 14,000+ attendee event at the Venetian, Las Vegas.

HB Agency CEO Publishes Book about Storytelling in Business

I Killed a Rabid Fox with a Croquet Mallet—Making Your Business Stories Compelling and Memorable offers storytelling worksheets, examples and guidance for businesses large and small Newton, MA – May 30, 2013 – Great stories resonate with us our entire lives. Too many businesses ignore their stories despite knowing that great stories are a proven […]

HB Agency Expands Its Global Reach with Two New IPREX Partners

HB, a Boston-based integrated marketing firm, and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes two new partners, deepening HB’s ability to service client needs in India and Amsterdam in partnership with its two newest partners Percept Profile and Creative Venue PR.