It seems that almost every day I discover another social media book, blog, or concept that I would love to spend hours, if not days digging into. I follow a few experts on Twitter, including Paul Gillin and Chris Brogan, and could easily spend an entire day exploring their links and comments.
I recently committed to spending time each week exploring and mastering a new tool. A few weeks ago I started adding photos to Flickr, a photo sharing tool (my screen name is perrinmcc if you want to check out some pictures). Yesterday I dug into Delicious, a social bookmarking site you can use to manage and share bookmarks (username also perrinmcc, not too many links yet).
Take a moment today to explore a tool that intrigues you. Not sure where to start? Check out this fantastic list posted by Chris Brogan: 50 ways marketers can use social media to improve their marketing. Let me know which one you pick.