HB Acquires Winans Creative

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HB Acquires Winans Creative

HB enhances its ability to utilize technology to deliver your story and measure effectiveness.

How will the acquisition benefit HB clients?

Nicolas Boillot, CEO

How will technology play a role at HB?

Blair Winans, VP, Digital Marketing

What can Winans Creative clients expect?

Michela Paolucci, Project Coordinator

Culture & Capabilities

By Kevin Hart

When I walked through the doors at Winans Creative, I instantly knew… this is going to work. Sure, we’ve known Blair since he worked at HB thirteen years ago. We stayed in touch when he left HB and Nicolas and I encouraged him when he founded WC, even sending prospects his way and partnering on projects together. So when we had lunch one day and talked about how we could make the relationship stronger, it seemed a natural fit.

The addition of capabilities such as deep web development, database management, CSS & responsive design, app design and creation makes HB a much stronger agency. Delivering an intimate experience on all screens is critical, especially in the mobile computing age. With a B2B client base, HB understands how businesses make purchasing decisions and more importantly how those decisions have evolved. B2B can easily be defined as Business to Individual in the mobile age. And while brilliant ideas must still come from the minds of creative, smart and inspired people, those ideas are worthless without expertise in technology to ensure they reach and influence the right audiences. The WC acquisition adds a suite of capabilities to HB’s marketing arsenal and our clients will reap the benefits.

Culture can be just as important as capabilities, particularly in a creative business like ours, where clients should enjoy working with us. Investing time with people you admire, respect and appreciate makes the work more meaningful. That’s why this acquisition is win/win for all at WC, HB and our combined clients.

Return to the HB site

HB Agency Acquires Winans Creative

Provides HB Clients a Path to Marketing Success on All Screens

Newton, Mass. – February 26, 2014 – Fragmented communications channels create barriers for companies needing to tell their stories and reach their audiences. In an important step toward breaking through these barriers, HB Agency, an integrated marketing and public relations firm, has acquired Winans Creative, a marketing, technology and digital development studio based in Easthampton, Mass. The acquisition will give businesses access to sophisticated marketing technology solutions to reach their clients, prospects and influencers on all screens.

HB clients will benefit from fully integrated marketing campaigns incorporating strategy, measurement, creative design and technology. Examples of new capabilities created by the acquisition include:

  • Custom Android and iOS mobile and web application development
  • Implementation of comprehensive content marketing engines
  • Increased performance and better customer experiences for existing online marketing hubs, from content marketing to SEO and SEM
  • Digital marketing services including SEO/SEM/retargeting/e-commerce
  • Analytics/marketing measurement solutions built to test and optimize campaigns in order to determine what drives leads and conversions

“Our clients market to customers who consume information using tablets, phones, laptops desktops, web-enabled televisions and more. HB’s acquisition of Winans Creative helps put client messages in those places, along with a measurement framework to assess and validate marketing programs,” said Nicolas Boillot, CEO, HB Agency. “Whether our team is helping persuade audiences through content or figuring out ways to bridge the gap from lead generation to sales, technology is critical. The Winans acquisition means more integrated and enhanced website development, the rollout of branded mobile/web applications, branding across more channels, tracking more data and having more of marketing aligned under the same strategies.”

The acquisition, HB’s second in the past six months, marks the firm’s commitment to helping its clients influence the right audiences at the right time and place, using the best media on the right device to maximize results for every campaign or message.

Winans Creative brings a strong history of successful design and digital development, complementing HB’s existing creative services team. The firm will become HB’s development team, delivering marketing messages across platforms using apps, mobile, web and custom-created digital channels to solve client marketing problems.

“Winans Creative has been exploring the best use of technology in marketing for nearly a decade. Integrating with HB allows for delivery of the right messages using the right media through the right channels,” said Blair Winans, founder, Winans Creative. “The HB team is so robust, guiding its clients in customer engagement, sales enablement, lead generation, digital development and delivery, and more. Putting our resources together creates an agency with resources most other firms cannot match.”

Winans Creative founder Blair Winans joins HB as vice president, digital development. The combined company is headquartered in Newton, Mass., with an office in Easthampton, Mass.

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