Chuck Tanowitz

About Chuck Tanowitz

Chuck’s clients rely on his expertise to help set strategy that combines content, social and media to reach customers, partners, investors and prospects. His clients include technology and manufacturing companies of all sizes and directions, from major manufacturing companies like Heidelberg, the printing giant, to consumer-facing startups like CoupFlip. Along the way he has worked with cloud computing, IT security, document management, content management, open source, energy and even food products.

Learn more about Chuck

Seeing the Unseen: A guide to understanding media

One if Diane Arbus' most famous photographs.

When it comes to media, what we don’t see matters as much as what appears. Of course, how do you know what you don’t see? Every journalist leaves some great quotes and details behind in order to create a good story. It doesn’t mean they leave out relevant facts, it just means they need to […]

PR Community: Let’s Help Save America

Can PR Fix This hole

The hidden peril of the snow that has buried the northeast is the potholes that come out as winter melts away. Of course, this year the potholes are already out in full force. Last week, while driving in Newton, Mass., I saw a pothole on a concrete portion of a main road that revealed the […]

Brand Lessons from Tom Brady’s Resume


On Thursday, Tom Brady found and posted an old resume. Yes, that Tom Brady. The one with 3 Superbowl Rings, a model for a wife, great looking kids and always in need of a real High 5. But what’s most interesting about the resume is how distant it is from his current brand. The image […]

It’s Not Easy Being a Green Apple: 3 Cleantech Lessons from the iPhone 6 Announcement


When branding a sustainability, clean energy or cleantech company, it’s important to keep the true buyer in mind. If you are marketing to a checkbox item, then you’re not core to the business making your sales position weak. Worse, your value proposition won’t enable you to charge a fair price for your products, since “nice to haves” are cheaper than those products that speak to core business needs.

Apple demonstrated that in its iPhone 6 announcement.

When Smog Clogs Cleantech

smog clogs cleantech

The PR world is abuzz with the Guardian headline from last week, proclaiming that the world’s top PR firms won’t represent climate deniers. “World’s Top PR Firms Rule Out Working with Climate Deniers” the UK-based publication declared. It’s a great headline, even if the story is not nearly as black and white.

We represent cleantech clients here at HB as part of our Energy and Sustainability practice and sometimes you need to trust your gut when hearing the claims.

Market Basket: This isn’t a PR Problem

market basket header

If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would […]

Top 5 Things I Learned from the Watergate Break-In


What if Bob Woodward and Carl Bernstein needed to fight for clicks? Would they have had to break their Watergate stories into a series of listicles? Would that make for better journalism?

Harvesting News Without a Release: Your Press Release Isn’t the Right Tool for the Job


Vibrant, exciting companies like Grove Labs drive the Boston start up world. Born out of an MIT dorm the Grove Labs team aims to do nothing less than transform the way the world grows and eats food. They’re not creating an app that lets you find the best locally-grown organic vegetables, their goal is help you grow your own organic vegetables in the locality of your kitchen.

So when they wanted to announce funding news, HB’s advice was almost counter-intuitive for them: don’t bother putting out a release, but you’ll still get covered.

Congratulations Greentown Labs on Three Wonderful Years


We just wanted to take a moment to congratulate Greentown Labs on a great week. We here at HB are sponsors of Greentown Labs, so we’re very invested in their success. So far Greentown Labs has been called the “coolest startup space in Boston,” asked to “save the world,” and praised for helping startups “work […]

At HB, Tech Starts at Home

The LigerBots celebrate their first-place finish at the WPI District Championships, their first big win of the season. The is headed to the FIRST Robotics World Championship next week.

It means a lot to see your son happy. When they’re babies and little kids they seem to smile all the time. Every joke makes them giggle, every day is a new adventure. While trotting off to kindergarten even the idea of homework can make them happy. But as they get older and adolescents settles […]