On Thursday, Tom Brady found and posted an old resume. Yes, that Tom Brady. The one with 3 Superbowl Rings, a model for a wife, great looking kids and always in need of a real High 5. But what’s most interesting about the resume is how distant it is from his current brand. The image […]
When branding a sustainability, clean energy or cleantech company, it’s important to keep the true buyer in mind. If you are marketing to a checkbox item, then you’re not core to the business making your sales position weak. Worse, your value proposition won’t enable you to charge a fair price for your products, since “nice to haves” are cheaper than those products that speak to core business needs.
Apple demonstrated that in its iPhone 6 announcement.
The PR world is abuzz with the Guardian headline from last week, proclaiming that the world’s top PR firms won’t represent climate deniers. “World’s Top PR Firms Rule Out Working with Climate Deniers” the UK-based publication declared. It’s a great headline, even if the story is not nearly as black and white.
We represent cleantech clients here at HB as part of our Energy and Sustainability practice and sometimes you need to trust your gut when hearing the claims.
If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would […]
Vibrant, exciting companies like Grove Labs drive the Boston start up world. Born out of an MIT dorm the Grove Labs team aims to do nothing less than transform the way the world grows and eats food. They’re not creating an app that lets you find the best locally-grown organic vegetables, their goal is help you grow your own organic vegetables in the locality of your kitchen.
So when they wanted to announce funding news, HB’s advice was almost counter-intuitive for them: don’t bother putting out a release, but you’ll still get covered.
We just wanted to take a moment to congratulate Greentown Labs on a great week. We here at HB are sponsors of Greentown Labs, so we’re very invested in their success. So far Greentown Labs has been called the “coolest startup space in Boston,” asked to “save the world,” and praised for helping startups “work […]
If you overuse a communications channel, it doesn’t work. You don’t need to look any farther than your email inbox to see that. Remember when getting an email was an exciting occurrence? You loved that little ping. Now, we turn off notifications, it’s a drag. Too much! As a kid we begged to get mail, […]