If you overuse a communications channel, it doesn’t work. You don’t need to look any farther than your email inbox to see that. Remember when getting an email was an exciting occurrence? You loved that little ping. Now, we turn off notifications, it’s a drag. Too much! As a kid we begged to get mail, […]
Putting a few hundred PR people into a room together is a scenario ripe for self-parody, but that’s the premise of the PRSA International conference. PRSA’s work to advance the efforts of communicators is no joking matter, however. I came back from the Philadelphia conclave with a fist full of notes, a pocket full of […]
Building a honeypot for innovation isn’t as easy as slapping a fancy name on something and walking away. It takes leadership to bring people together and consistent, sustained effort to make the changes necessary to attract business.
That’s why last night HB sponsored the kickoff meeting for the N2 Innovation Corridor.
Newsrooms always put up a solid wall between the business and journalistic sides of publishing. This wasn’t something imposed by readers, viewers or listeners, but by the newsrooms themselves. For journalists it was a point of ethics, and they spent many hours discussing the ethics of influence. Today those barriers are falling with paid and editorial content mixed on the digital page. But if people don’t really notice or care when something is sponsored as opposed to editorially independent, then what happens to the quality, breadth and depth of the news they receive? How can they make informed decisions if the information itself comes from paid sources?
As NBC’s Chief Whitehouse Correspondent Chuck Todd has one of the highest profile positions in political journalism. Not only does he get access to power and a front seat to history, but he gets to bring those stories to one of the last major media organizations left standing. And he gets to do it wearing […]
Earlier this month I had the pleasure of speaking at PRSA’s Counselors Academy event in Austin. Besides having a great time with other industry folks (including a sunset cruise on the last night to see Austin’s famous bats), this is one event that I try to make every year. It’s proven valuable in helping run Fresh […]
It’s an odd thing when the world finally embraces what you do as a necessary skill, then lays you off. That’s essentially what happened to about 20 photographers who, until this week, worked as photojournalists for the Chicago Sun Times. They will be replaced by iPhone weilding writers, freelancer and citizens armed with various methods […]
Despite repeated attempts to kill it, or change it, the “Press Release” remains alive and well. In a way it remains shorthand for “we have news.” For many companies it’s almost like a security blanket. Quite often the first thing I hear from a client with news is “what should be our timing for the […]
What Buzzfeed does is fascinating. I’m not just talking about the lists that seem to capture viral attention, but they way the site blends editorial content (PR people often call it “earned media”) with content paid for directly by marketing dollars. I touched on this in a previous post, but I should note that the […]