Chuck Tanowitz

About Chuck Tanowitz

Chuck’s clients rely on his expertise to help set strategy that combines content, social and media to reach customers, partners, investors and prospects. His clients include technology and manufacturing companies of all sizes and directions, from major manufacturing companies like Heidelberg, the printing giant, to consumer-facing startups like CoupFlip. Along the way he has worked with cloud computing, IT security, document management, content management, open source, energy and even food products.

Learn more about Chuck

Top 5 Things I Learned from the Watergate Break-In


What if Bob Woodward and Carl Bernstein needed to fight for clicks? Would they have had to break their Watergate stories into a series of listicles? Would that make for better journalism?

Harvesting News Without a Release: Your Press Release Isn’t the Right Tool for the Job


Vibrant, exciting companies like Grove Labs drive the Boston start up world. Born out of an MIT dorm the Grove Labs team aims to do nothing less than transform the way the world grows and eats food. They’re not creating an app that lets you find the best locally-grown organic vegetables, their goal is help you grow your own organic vegetables in the locality of your kitchen.

So when they wanted to announce funding news, HB’s advice was almost counter-intuitive for them: don’t bother putting out a release, but you’ll still get covered.

Congratulations Greentown Labs on Three Wonderful Years


We just wanted to take a moment to congratulate Greentown Labs on a great week. We here at HB are sponsors of Greentown Labs, so we’re very invested in their success. So far Greentown Labs has been called the “coolest startup space in Boston,” asked to “save the world,” and praised for helping startups “work […]

At HB, Tech Starts at Home

The LigerBots celebrate their first-place finish at the WPI District Championships, their first big win of the season. The is headed to the FIRST Robotics World Championship next week.

It means a lot to see your son happy. When they’re babies and little kids they seem to smile all the time. Every joke makes them giggle, every day is a new adventure. While trotting off to kindergarten even the idea of homework can make them happy. But as they get older and adolescents settles […]

PR: Moving Beyond the Dead Channel

last place champs ed

If you overuse a communications channel, it doesn’t work. You don’t need to look any farther than your email inbox to see that. Remember when getting an email was an exciting occurrence? You loved that little ping. Now, we turn off notifications, it’s a drag. Too much! As a kid we begged to get mail, […]

7 Reasons Pay-for-Placement PR Rips Off Start-ups


For start-ups, the allure of a pay-for-placements situation is obvious: they just want media coverage, why pay when they don’t get it? Recently I heard from a company (I won’t name them) that wanted to involve me in a pay for placements concept.

It’s a bad deal for everyone.

5 Things I Learned at the PRSA International Conference


Putting a few hundred PR people into a room together is a scenario ripe for self-parody, but that’s the premise of the PRSA International conference. PRSA’s work to advance the efforts of communicators is no joking matter, however. I came back from the Philadelphia conclave with a fist full of notes, a pocket full of […]

N2 = Innovation!

Brainstorm ideas!

Building a honeypot for innovation isn’t as easy as slapping a fancy name on something and walking away. It takes leadership to bring people together and consistent, sustained effort to make the changes necessary to attract business.

That’s why last night HB sponsored the kickoff meeting for the N2 Innovation Corridor.

Balancing Eyeballs, Wrecking Balls and Hardballs: Journalistic Integrity and Native Advertising


Newsrooms always put up a solid wall between the business and journalistic sides of publishing. This wasn’t something imposed by readers, viewers or listeners, but by the newsrooms themselves. For journalists it was a point of ethics, and they spent many hours discussing the ethics of influence. Today those barriers are falling with paid and editorial content mixed on the digital page. But if people don’t really notice or care when something is sponsored as opposed to editorially independent, then what happens to the quality, breadth and depth of the news they receive? How can they make informed decisions if the information itself comes from paid sources?

Does Content Marketing Need a Stronger Ethical Standard?

Chuck Todd

As NBC’s Chief Whitehouse Correspondent Chuck Todd has one of the highest profile positions in political journalism. Not only does he get access to power and a front seat to history, but he gets to bring those stories to one of the last major media organizations left standing. And he gets to do it wearing […]