Chuck Tanowitz

About Chuck Tanowitz

Chuck’s clients rely on his expertise to help set strategy that combines content, social and media to reach customers, partners, investors and prospects. His clients include technology and manufacturing companies of all sizes and directions, from major manufacturing companies like Heidelberg, the printing giant, to consumer-facing startups like CoupFlip. Along the way he has worked with cloud computing, IT security, document management, content management, open source, energy and even food products.

Learn more about Chuck

When Smog Clogs Cleantech

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The PR world is abuzz with the Guardian headline from last week, proclaiming that the world’s top PR firms won’t represent climate deniers. “World’s Top PR Firms Rule Out Working with Climate Deniers” the UK-based publication declared. It’s a great headline, even if the story is not nearly as black and white.

We represent cleantech clients here at HB as part of our Energy and Sustainability practice and sometimes you need to trust your gut when hearing the claims.

Market Basket: This isn’t a PR Problem

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If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would […]

Top 5 Things I Learned from the Watergate Break-In

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What if Bob Woodward and Carl Bernstein needed to fight for clicks? Would they have had to break their Watergate stories into a series of listicles? Would that make for better journalism?

Harvesting News Without a Release: Your Press Release Isn’t the Right Tool for the Job

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Vibrant, exciting companies like Grove Labs drive the Boston start up world. Born out of an MIT dorm the Grove Labs team aims to do nothing less than transform the way the world grows and eats food. They’re not creating an app that lets you find the best locally-grown organic vegetables, their goal is help you grow your own organic vegetables in the locality of your kitchen.

So when they wanted to announce funding news, HB’s advice was almost counter-intuitive for them: don’t bother putting out a release, but you’ll still get covered.

Congratulations Greentown Labs on Three Wonderful Years

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We just wanted to take a moment to congratulate Greentown Labs on a great week. We here at HB are sponsors of Greentown Labs, so we’re very invested in their success. So far Greentown Labs has been called the “coolest startup space in Boston,” asked to “save the world,” and praised for helping startups “work […]

At HB, Tech Starts at Home

The LigerBots celebrate their first-place finish at the WPI District Championships, their first big win of the season. The is headed to the FIRST Robotics World Championship next week.

It means a lot to see your son happy. When they’re babies and little kids they seem to smile all the time. Every joke makes them giggle, every day is a new adventure. While trotting off to kindergarten even the idea of homework can make them happy. But as they get older and adolescents settles […]

PR: Moving Beyond the Dead Channel

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If you overuse a communications channel, it doesn’t work. You don’t need to look any farther than your email inbox to see that. Remember when getting an email was an exciting occurrence? You loved that little ping. Now, we turn off notifications, it’s a drag. Too much! As a kid we begged to get mail, […]

7 Reasons Pay-for-Placement PR Rips Off Start-ups

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For start-ups, the allure of a pay-for-placements situation is obvious: they just want media coverage, why pay when they don’t get it? Recently I heard from a company (I won’t name them) that wanted to involve me in a pay for placements concept.

It’s a bad deal for everyone.

5 Things I Learned at the PRSA International Conference

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Putting a few hundred PR people into a room together is a scenario ripe for self-parody, but that’s the premise of the PRSA International conference. PRSA’s work to advance the efforts of communicators is no joking matter, however. I came back from the Philadelphia conclave with a fist full of notes, a pocket full of […]

N2 = Innovation!

Brainstorm ideas!

Building a honeypot for innovation isn’t as easy as slapping a fancy name on something and walking away. It takes leadership to bring people together and consistent, sustained effort to make the changes necessary to attract business.

That’s why last night HB sponsored the kickoff meeting for the N2 Innovation Corridor.