If you live anywhere in metro Boston, you’ve heard about the Market Basket issue. To the uninitiated the basics are this: Market Basket is a regional grocery chain owned by a single family. The chain had been owned by two brothers and split evenly, but when one brother, George, died, his heirs thought they would […]
Vibrant, exciting companies like Grove Labs drive the Boston start up world. Born out of an MIT dorm the Grove Labs team aims to do nothing less than transform the way the world grows and eats food. They’re not creating an app that lets you find the best locally-grown organic vegetables, their goal is help you grow your own organic vegetables in the locality of your kitchen.
So when they wanted to announce funding news, HB’s advice was almost counter-intuitive for them: don’t bother putting out a release, but you’ll still get covered.
We just wanted to take a moment to congratulate Greentown Labs on a great week. We here at HB are sponsors of Greentown Labs, so we’re very invested in their success. So far Greentown Labs has been called the “coolest startup space in Boston,” asked to “save the world,” and praised for helping startups “work […]
If you overuse a communications channel, it doesn’t work. You don’t need to look any farther than your email inbox to see that. Remember when getting an email was an exciting occurrence? You loved that little ping. Now, we turn off notifications, it’s a drag. Too much! As a kid we begged to get mail, […]
Putting a few hundred PR people into a room together is a scenario ripe for self-parody, but that’s the premise of the PRSA International conference. PRSA’s work to advance the efforts of communicators is no joking matter, however. I came back from the Philadelphia conclave with a fist full of notes, a pocket full of […]
Building a honeypot for innovation isn’t as easy as slapping a fancy name on something and walking away. It takes leadership to bring people together and consistent, sustained effort to make the changes necessary to attract business.
That’s why last night HB sponsored the kickoff meeting for the N2 Innovation Corridor.
Newsrooms always put up a solid wall between the business and journalistic sides of publishing. This wasn’t something imposed by readers, viewers or listeners, but by the newsrooms themselves. For journalists it was a point of ethics, and they spent many hours discussing the ethics of influence. Today those barriers are falling with paid and editorial content mixed on the digital page. But if people don’t really notice or care when something is sponsored as opposed to editorially independent, then what happens to the quality, breadth and depth of the news they receive? How can they make informed decisions if the information itself comes from paid sources?