February in Boston. The Celtics are off to a great start. The Bruins are holding down third in the Eastern Conference. Sox pitchers and catchers report to Ft. Meyers in 10 days. But, this weekend, it’s all about football. For the seventh time since the 2001 season, the New England Patriots are in the championship game.
Of course we’ve all been wearing our Pats gear* for the past two weeks in preparation for the Big Game. But we’re communication professionals as well, so we’d be lying if we said we weren’t excited for the ads as well. In honor of the unique art form that is the Super Game ad, we thought we’d take a look back and recall our favorites from past years…
Reebok “Office Linebacker with Terry Tate” (2003)
Matt: I loved this – physical comedy, great dialogue and they never tried to sell me something–it was just fun and memorable.
Doritos “Tea Party” (2013)
Amanda: It’s light hearted, makes you smile, and who doesn’t love one of the most delicious, dirtiest snack foods!
Snickers “You’re Not You When You’re Hungry” (2010)
Stephanie: Snickers has done a great job with these spots because viewers EXPECT these “You’re Not You…” commercials and always look forward to who will be featured next. Betty White is seriously the best.
Monster.com “When I Grow Up” (1999)
Kevin: It was epic at the time. Nothing but copy cats since. Solid and simple concept, executed masterfully.
Ameriquest Mortgage “Surprise Dinner” (2005)
Keith: I love the contrast of visuals in this one. The white color palette and the sweetness of the situation until it all turns in an unexpected way.
Volkswagen “The Force” (2011)
Christine: Just brilliant. I love the fact that it’s in the eyes of a child. Simple yet memorable!
Always “Like a Girl” (2014)
Katherine: This one is my favorite. The spot has stuck with me because of its authenticity, empowering message and courage to take on serious social issues.
E-Trade.com “Wasted $2 Million” (2000)
Jonathon: 17 years later and this is still the first ad that comes to mind for me. The cost of ad buys had been big news in the months leading up to The Game; E-Trade capitalized on the news stories and put out this bizarre yet perfectly on-message spot.
We’re all looking forward to the new crop of ads this year. And, of course, GO PATS!
*Full disclosure: I’ve been a lifelong 49ers fan. Joe Montana > Tom Brady