What would you do with more time? 

While many of us desperately wish for exactly that, finding time is more a myth than reality. While discussing the upcoming “Leap Day,” the HB team brainstormed the concept of a “leap list.” What would you do with an extra day? What if you could focus on what your marketing needs to do instead of what you need to move off your to-do list?

That’s what we’re offering: a one-day event on Leap Day, February 29, designed to help companies in and around our Boston headquarters and San Antonio office address their business challenges and how marketing can help with members of the HB team.

On February 29, HB will provide free, half hour marketing consultations for any company, in-person or via phone, helping them with their marketing and communications challenges, mapping out next steps for growth through marketing and generating creative ideas for influencing their audiences.

To participate, simply connect with HB via this blog, by phone or by our Leap Day email address and schedule time to share with our team.

What’s on your “leap list?” Feel free to spread the word about HB Agency’s complimentary services on February 29th. If you want to schedule time, drop us a note at leapday@hbagency.com, or call us at 781.893.0053 and we’ll see you on Leap Day.

Also, watch this space for more information on HB’s Leap Day schedule, including Google+ Hangouts on integrating video and interactive into your marketing program.

Spread the word on Twitter using the hashtag #xtradaytheHBway, and follow HB on Twitter at @hb_agency.

When I was a wee Justin, my friends’ summer camp offered incredible games of ultimate Frisbee. One of the Frisbee commandments stated, “you gotta go backwards before you can go forwards.”

The reasoning: often, you had to pass the Frisbee to someone behind you before you could pass it down the field for a score.

Passing the new business Frisbee

So how does this apply to new business development? Often, we struggle to offer free consulting to our prospects. It doesn’t seem like the right thing to do. Why should we invest hours, creative development, and travel into a company who pays us nothing?

In business development, we sometimes have to go backwards. The reward could result in a much larger payoff… but how can we know?

The right time and the wrong time

This is where we rely on our instincts. Which prospects deserve a small, medium, or large up-front investment? Should we throw our Frisbee backwards for the possibility of a larger score?

In the end, an up-front investment makes sense where the prospect’s goals and our skill set creates a good match.

How do you use your new business Frisbee?