Massachusetts is putting real muscle behind supporting its creative economy. We even have a Creative Economy Industry Director, a statewide position and industry resource to amplify the industry’s voice. Our creative economy stretches from firms like HB to colleges, technology companies and associations. As FutureM, the annual fall event focused on the future of marketing, often showcases (and rightfully boasts), the greater Boston area especially is a hub of marketing innovation.
This week, Boston.com has been running a series called “We are the Creative Industries” series, providing a glimpse into the perspectives, people and organizations driving creativity. Why? It’s simple. The creative industry is a vital part of Massachusetts’ economy, with $1 billion statewide impact and more than 100,000 employees in the field.
I had an opportunity to contribute to this series. My piece, “PR: A Clean Slate,” showcases the public relations industry’s ability to learn from past oversights and finally deliver a communications experience that incorporates the many tools at our disposal today: media relations, SEO, content marketing and more. As an agency, HB is living on the cutting edge of what’s possible for its B2B PR clients. And the message to agencies in general is grow or fade away.
Please read the article here, and share, comment or disagree.