Six months into my first public relations job and I am still learning. The public relations industry is definitely not something that can be learned overnight. The term “sink or swim” was definitely crafted with this profession in mind.
For a successful long-term relationship with PR, I encourage newbies to keep LOVE top of mind:
L is for the way you Listen
Listening is the best way to learn, regardless of where you are on your career path. Absorb as much information as possible from everyone around you and really think before you speak. You may get the answer to the question in your head by simply listening to others.
O is for Organization
The number one way to succeed at public relations is to have an amazing organization system set up for yourself. I can’t tell you the best way to stay organized because it’s different for everyone. It takes time combined with good ol’ fashioned trial and error.
V is for Very Very Extraordinary
Be voracious! Go above and beyond what is expected of you. Don’t punch out at five when it’s “time to go home.” Make sure you finish what you’re working on and assist with anyone else in the office that needs help so they can go home too. “A happy wife = a happy life” and the same goes for your work environment. “A happy team = a happy everyday dream team!”
E is for Even more attention to detail
The devil is in the details when it comes to public relations. With the combination of internet and mobile devices, there are more eyes on what you’re putting out there than ever before. You can proofread something a million times and there will still be mistakes. Ask a trusted co-worker to take a look at your work before you send it out to an editor or client just to ensure you’ve covered everything and you haven’t made any grammatical errors.
Stepping into the PR world and becoming great at it isn’t a one night stand, it’s a long-term relationship!