The 15-40 Connection Website
After designing the organization's visual identity and standards, The
15-40 Connection needed a Web site that could effectively communicate to
a vast audience ranging from teenagers in high school to established
adults with families. In addition, granting agencies and researchers,
and even government entities would eventually look at this site.
The end-result includes a user-friendly content management system,
enabling 15-40 staff to make their own updates – from text to video – as
well as a dynamic interface designed to appeal to a wide range of
viewers. The site also enables the organization to prominently highlight
anecdotal stories that the organization’s target audiences will relate
to, while maintaining focus on the bigger picture throughout.
