Aquanima
Challenge: Overcome the complexity of understanding Aquanima’s key value proposition and overall business case message. Develop a strategic outreach campaign to generate awareness, heighten interest and secure in-person meetings between Aquanima and a select group of C-level decision makers in the banking industry across the US and Canada.
Results: The direct mailer was memorable among recipients and heightened awareness of Aquanima’s key message. Coupled with a highly targeted appointment-setting tactic, the campaign generated results that were beyond Aquanima’s expectation. Our efforts performed 60% above goal and added new 278 email addresses and 192 key contacts to the initial database.
