The Claremont Colleges Recruitment Video

Challenge: HB was originally chosen because of its creative capabilities and the rapid turnaround -- Draft 1 of the video, from concept to completion, had to be produced in fewer than 9 weeks.

HB directed an LA-based camera and lighting crew and a host of students to create a video that would combine real-life student experiences with a significant list of competitive advantages. Claremont chose the "I am" and "I will be" concept to help inspire the audiences that regularly attend recruitment road-shows -- primarily prospective students and parents.

Results: Prospective students and parents find the video engaging and helpful in influencing further research of the schools.