EMC CLARiiON AX4 Sales Kit

Challenge: Inform global EMC Velocity Partners (EMC technology resellers) about the re-introduction of this small- to medium-sized business storage system. Provide selling assets in multiple languages for global distribution.

Results: Global adoption of the kit form factor and added opportunities for promotions with key partners. This work won a 2008 Summit Marketing Effectiveness Award.

Production notes: An enclosed flash drive included selling assets in nine different languages.