Harvard University – Office for Sustainability Kickoff Event

Challenge: Create buzz and awareness of the event featuring keynote speaker Al Gore. Draw a large audience and engage faculty, staff and students in the active discussion of greenhouse gas reduction.

Results: Nearly 15,000 attendees flocked to Harvard Yard to learn more about the initiative, sign recycling pledges and gain deeper understanding of the University's goal to reduce greenhouse gasses.

Production notes: The poster was produced on 100% recycled material approved by the FSC (Forest Stewardship Council), a concern that manages strict environmental standards and socially responsible practices at every link in the production chain.