LEM

Lem

About LEM
LEM of Geneva, Switzerland provides current and voltage transducers that measure electrical parameters. The company’s wide range of innovative and high-quality solutions provides powerful information about how, where, and when electrical energy is used. This enables energy managers to make important decisions that will save energy and improve efficiency.

Business Challenge
As the need to decrease energy consumption becomes more pressing, companies are searching for novel ways to conserve energy. Following the adoption of the Kyoto Protocol in 1997, many governments are offering financial incentives to support energy-conservation efforts, resulting in greater incentive for OEMs and end-users of energy to implement energy-saving technology.

While many businesses know LEM for its energy measurement, the company set a clear goal to increase awareness around the energy saving capabilities its products offer. LEM turned to Hart-Boillot to help meet this goal by launching and maintaining a public relations campaign.

Hart-Boillot Strategy
Working with LEM’s marketing and engineering departments, Hart-Boillot developed a plan focused on LEM’s four key markets: Industry, Energy and Automation, Traction and Trackside, and Automotive.

Hart-Boillot’s mission was to convey the increasing importance of energy conservation across each market and introduce LEM’s innovative products as solutions to help companies more easily monitor and decrease their power consumption. In addition to garnering media coverage for product launches and updates, Hart-Boillot initiated a thought leadership campaign to position LEM as an expert in the appropriate markets and technologies.

Results
Within months, Hart-Boillot successfully garnered product coverage in appropriate media and placed articles in the target-audiences’ most credible trade publications, reaching approximately one million readers across LEM’s target markets.

Select placements include:

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