Viewpointe OnPointe Campaign

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Challenge: Raise awareness regarding Viewpointe's new OnPointe offering for banks with a measurable campaign. 

Results: HB worked alongside Viewpointe to deilver an on- and off-line campaign complete with e-mail outreach, landing pages, information gathering, and direct mail components (calendar and interactive flat mailer). After completion, HB gathered intel about the outreach based on web analytics and user behavior to help shape future Viewpointe campaigns. 

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