Higher Education
The education marketplace is fiercely competitive and complex. Yet so many schools, colleges and universities do little to connect with their audiences and leverage the extraordinary stories they produce every year.
Whether you’re a private college targeting international students, a renowned university introducing or re-vitalizing a program, a multi-campus university communicating to internal audiences and donor alumni, or a prep school seeking positive media attention, you need concise, well-crafted stories and the expertise to deploy them to the right audiences.
HB’s extensive experience spans a range of challenges unique to educational institutions, and on their behalf we have developed compelling campaigns that range from recruitment videos to public transportation advertising. The agency’s successes include projects for clients such as Northeastern University, the Claremont Colleges, Harvard University, Middlebury College, Wilbraham & Monson Academy, Harrisburg Area Community College and others.