How We Measure

Many marketing, advertising and PR agencies have trouble answering the question, "How do you measure the effectiveness of your campaigns?" They might suggest that "you know it when it's working," or ask you in return, "what things are you most concerned with measuring?" Generally, they will stumble and stammer and hope that the moment passes and they can go on to talking about great ideas.

But we have long passed the age of faith-based marketing (i.e. we don't know, but we have faith that it's working), and the age of measurement is upon us. The most brilliant ideas are only as valuable as they are effective.

While we would like to give you an in-depth look into how we precisely measure and report on the effectiveness of your marketing messages, PR initiatives, advertising campaigns and content generation, putting it here would be a gift to our competitors. We will be happy to talk measurement in person, and you can expect us to answer the question clearly and honestly. We promise not to stammer.