Energy and Sustainability

Where do you fit in?

Helping our clients influence their prospects and customers means understanding not only their audiences, but their audiences’ customers. The following red boxes represent how some of our clients fit into the energy and sustainability landscape.

Energy Flow

Solar Installation Co.

  • A solar company headquartered in the Bay Area, doing qualifying, installation and leasing of solar systems nationwide.
  • Audiences: B2B, B2C

Geothermal Energy Co.

  • A geothermal energy installer selling to businesses, consumers and municipal organizations.
  • Audiences: B2B, B2C, B2B2C, B2Gov

Ocean Thermal Energy Co.

  • An Ocean Thermal Energy producer selling to businesses and governments. These entities sell to other businesses and/or consumers: electricity, clean water for consumption and aquaculture, and sea district cooling.
  • Audiences: B2B, B2B2C, B2Gov

Retail Electric and Gas Co.

  • A supplier of power, natural gas & energy products for homes & businesses, working in 15 states and 42 regions.
  • Audiences: B2B, B2B2C

Fuel System Compliance and Mngmt Co.

  • A technology solutions provider offering business benefits and rigorous environmental compliance for UST/AST owners, from mom & pop shops to “super jobbers.”
  • Audiences: B2B, B2C

Power Semiconductor OEM

  • A power semiconductor company selling highly efficient power supplies into high-performance computing, automotive, military and aerospace, industrial and medical markets.
  • Audiences: B2B, B2C, B2B2C, B2Gov

Verisae

  • A provider of SaaS solutions that help manage asset and equipment maintenance, energy usage, mobile workforces, environmental sustainability, and compliance.
  • Audiences: B2B

Electrical Measurement OEM

  • An electrical parameter measurement company headquartered in Switzerland with offices worldwide. Its current and voltage transducers are used in industrial, traction, energy and automotive markets around the globe.
  • Audiences: B2B2B, B2B2C

Powerhouse Dynamics

  • An enterprise energy and asset management technology company (think: augmented NEST for the enterprise).
  • Audiences: B2B, B2B2C

Energy Recovery OEM

  • A pioneering company in energy recovery ventilation (ERV) pioneer and component manufacturer, whose customers include the world’s large’t HVAC manufacturers and whose technology helps give cleaner, fresher air and lower HVAC costs to businesses, campuses and government installations.
  • Audiences: B2B, B2B2B, B2B2Gov

Power Management Company

  • Flexible and intelligent power control system designed to help companies remotely manage, prevent, predict and fix problems.
  • Audiences: B2B, B2Gov

Clean Energy Organization

  • A 400-member New England-based organization whose mission is to accelerate New England’s clean energy economy to global leadership.
  • Audiences: B2B, B2B2B, B2B2C, B2Gov

Solar Boat

  • A global leader for world-class science, education and innovation creating and facilitating opportunities for collaboration
  • Audiences: B2B, B2Gov

University

  • A globally prominent university’s Office of Sustainability, whose initiatives and events draw and influence students, faculty, the public and business in the region and way beyond.
  • Audiences: B2B, B2C, B2Gov

Greentown Labs

  • A high-growth clean energy incubator leading the nation in new ways of growing startups. HB/EMA works with the incubator and its startups.
  • Audiences: B2G, B2B, B2B2B, B2C

Green Festival

  • The regions largest multicultural environmental festival, catering to businesses, individuals and municipalities, and featuring exhibits and speakers from the region’s best green & clean businesses.
  • Audiences: B2B, B2C

HB/EMA focuses on energy, sustainability, and the ancillary supply chains, branding and publicizing products and services in energy production and conservation. We believe “energy and sustainability” includes many highly visible solutions, but also encompasses numerous technologies and services that rarely enter public awareness. Such solutions are no less deserving of strong brand recognition and media attention than their more visible counterparts.

Audiences

Most marketers think about their target audience as the final destination for their marketing campaigns and messaging. We believe the final destination is often missed. You also need to consider your audience’s audience. This allows you to communicate in a way that not only convinces your customer, but shows why your product or service will help your customer in his or her business. View our client media coverage.
  • Embedded B2B: Our client targets businesses that use embedded systems and care about energy efficiency.
  • B2B: Our client targets businesses that use its products & services to help run their own business more intelligently and efficiently.
  • B2B2B: Our client targets businesses that sell to other businesses. Our client’s attributes and messages can impact how their customers sell to those businesses.
  • B2C: Our client targets consumers who use our client’s products and/or services to improve their lives.
  • B2B2C: Our client targets businesses that sell to consumers. Our client’s attributes and messages can impact how their customers sell to those consumers.
  • B2Gov: Our client targets local, regional, state or federal governments to influence those bodies with messages that will eventually reach or help end users
  • B2B2Gov: Our client targets businesses that sell into local, regional, state or federal governments. Our client’s attributes and messages can impact how its customers sell to those bodies.

HB/EMA proudly sponsors:

Further Reading

Building Social Community Around Clean-Tech Initiatives – The Social Tactic Acid Test by Nicolas Boillot
If you’re in business, you understand the concept of adding value. You evaluate every action in terms of whether it adds value to your business’ goals or bottom line. So how do you evaluate community-building initiatives?
Why HB Bets on Clean-Tech – and why the revolution is hard to see when you’re in it by Nicolas Boillot
The Boston Red Sox play at a cathedral of a field… Fenway Park. If you’re from the Northeast, you’ve probably visited the park for a game or a tour. And if you’ve been there on a summer day, baking in the sun, sweat on your brow and shirt sticking to you and your bleacher seat, you appreciate an ice-cold beer.

Related Case Studies

​Making the ‘Coolest Startup Space in Boston’ Known

Greentown Labs partnered with HB/EMA to execute a strategic public relations and marketing program.

How to Make a Big Splash

Swissnex invited PlanetSolar, the world’s largest solar-powered boat, to Boston. The what?

Aiming the Global Spotlight

Helping OTE Corp. meant publicizing its technology as a viable clean energy solution.