EMC – President’s Club

To achieve EMC President’s Club, you’ve got to go above and beyond. HB goes above and beyond defining unique and memorable pre-event and onsite communications materials that support the event. From theme development and planning to program guides, agendas, signage, apparel, video and…

EMC Healthcare

Telling the EMC Healthcare story through voice of customer

Saint Luke’s discusses its health IT-as-a-service (ITaaS) strategy and how they leverage EMC solutions for its network of 10 hospitals, physician practices, and home care across the Kansas City region.

HB tells stories through video

What’s Your Story?

Business and consumer audiences increasingly turn to video to find stories about products and services that make their lives better. This is why over 1.2 billion online videos are watched every day in the United States alone.

Attivio SKE

Attivio SKE Animation

Attivio’s Service Knowledge Expert software solution uses unified information access to build a schemaless “universal index” of every information source.

Viewpointe precision campaign

Helping to Advance Viewpointe Sales Through Targeted Outreach

HB Agency and Viewpointe partnered on an awareness and lead-generation campaign targeted at information management prospects, decision makers and influencers at a series of Viewpointe sponsored conferences.

Albany Institute of Art website

Albany Institute of Art Website

The Albany Institute of Art & History needed a total site overhaul with attention to several different areas—ecommerce, event management, donations, membership, and the ability to view their museum collection items.

OMG Interactive iOS app

OMG Interactive iOS App

OMG Roofing Products had a great set of calculator tools available on their website for use by contractors in the field to demonstrate the cost savings of OMG’s solutions versus the national brand.

Intelligent Power Management

What is Intelligent Power Management?

As more and more users rely on wireless networks for massive amounts of critical data and voice communications, no provider can afford a network failure.

Ocean Thermal Energy Conversion

The On Project: Simply OTEC

What is Ocean Thermal Energy Conversion?

Disruptors: NxStage Medical

Disruptors: NxStage Medical

We speak to Jeff Burbank, CEO of NxStage Medical, Inc. about Dialysis: Changing renal care. Winner of the 2013 Communicator Awards’ Award of Excellence for Online Video.

Disruptors: Ocular Therapeutix

Disruptors: Ocular Therapeutix

An interview with Ocular Therapeutix CEO, Amar Sawhney.


Driving Attendance, Pushing Response Rates, and Stimulating Leads for Viewpointe and OnPointe

How do you educate prospective customers and help them understand the business case for adoption? Is it possible to simultaneously create awareness for OnPointe and generate demand for the new solution?


MedRover Mobile Dispensing Cabinet

What if you could stop wasting time tracking down medications and supplies and focus on providing your patients uninterrupted care?

Clean Tech Open

Get Involved with the Clean Tech Open

The mission of the Cleantech Open is to find, fund, and foster the big ideas that address today’s most urgent energy, environmental, and economic challenges.

FastenMaster website

FastenMaster Website

OMG Roofing Products, North America’s largest manufacturer of commercial roofing products, required a website that would streamline their information, feature their sizeable inventory of products, and remain easy to navigate.

Deaconess Abundant Life website

Deaconess Abundant Life Communities Website

Deaconess Abundant Life Communities, which offer senior living residences for senior citizens in New England, needed a responsive website for both their corporate office as well as each of their communities throughout New England.


Vermont Country Properties Website

Vermont Country Properties, an affiliate of Sotheby’s International Realty, grew increasingly frustrated with their existing website management company, which meant long wait times for service requests, a prehistoric CMS, and an inability to effectively use their site as a marketing tool.

EMC Phase II

EMC Phase II: New Technology Features

With EMC, now is the time to seamlessly virtualize mission-critical applications while reducing costs, increasing efficiency and improving security.


Industry Leader Makes Big Splash in Clean-Tech Market

swissnex Boston had a unique opportunity to bring communities together by inviting PlanetSolar, the world’s largest solar-powered boat, to visit Boston.

AG Mednet

Insisting on Quality in Clinical Trials

In the clinical trial arena, a single submission error can cost up to seven weeks of trial delay, millions of sponsor dollars and the potential loss or exclusion of patient data from a trial.


How do you reach C-level financial services executives when they are shielded by diligent gatekeepers?

Aquanima wasn’t a new player. A division of the Santander Group, the company had ten successful years as a European leader in spend management – eSourcing, eProcurement, outsourcing and consultancy. But when it came to the US market, Aquanima was a new kid on the block.

Boston Greenfest

Capturing regional interest with identity and advertising for Boston Greenfest

Boston Greenfest needed a new and exciting brand identity for the Boston Greenfest 2010 event, which would need to capture attention and interest across the Boston area.

CA Cloud Commons

CA – Pushing the International Cloud

Charged with introducing CA’s cloud solution through a global ad campaign, the HB team set out to differentiate it from the technical approach of so many other IT firms. The result, a playful take on the possibilities.


Merrimack Hockey Promo

Merrimack College, creating achievers on and off the ice.


Engage – Measure Interest and Participation – Bolster a Global Launch

Linking those who build cloud services to those who sell cloud services, CA’s Cloud Commons created a hub for cloud development.

Catheter Connections

Equipping Sales People with the Tools They Need – Catheter Connections

Catheter Connections needed to arm its sales team with a simple way to show – not just tell – its complex story. The company’s sales process included two key steps.


From European Import to US Leader

Seen as a “European” company, Confirmit sought to expand its brand presence in the United States.


Complex Application Becomes Compelling Story

How do we illustrate the complex concept of virtualizing applications and condense it down to a short and comprehensible story?


Dovetailing with Current News to Lead the Conversation on Preventing Deadly Medication Errors from the Hospital Pharmacy

In the hours following the Corpus Christi news, HB reached out to reporters and offered ForHealth Technologies Chief Pharmacy Officer Dennis Tribble, Pharm.D., as an expert resource on hospital pharmacies and patient safety.


Creating a Customer Journey: Guiding Mobile Consumers from Challenge to Resolution

HB mapped the customer journey from technical challenge to resolution, empowering consumers to solve their mobile device challenges, while creating the vehicle for a new line of business for Jabil Aftermarket Services.


B2B Electronics – Advertising to OEMs and Beyond

LEM’s wide range of current and voltage transducers measure electrical parameters and provide powerful information about how, where, and when electrical energy is used. This enables energy managers to make important decisions that will save energy and improve efficiency.


Aiming the Global Spotlight at Ocean Thermal Energy

To help Ocean Thermal Energy Corporation (OTE Corp.) gain visibility and credibility meant publicizing ocean thermal energy conversion (OTEC) as a viable clean energy solution.

Rock the Doc

Rock the Doc

The 15-40 Connection promotes cancer awareness, advocacy, and action for 15-40 year-olds. The Rock the Doc campaign helped encourage the audience to visit their doctor.


Spin Off Starts with Strong Name – Terraclime Geothermal

Environmental Compliance Services, Inc. (ECS), saw a surge in business for its commercial and residential geothermal consulting and installation services. The company was ready to spin off a geothermal division, and needed to name it and then come up with a visual identity.