HB/EMA Clients in the News

HB/EMA clients enjoy media placement that showcase their stories.

EMA Boston Mass Robotics Case Study

Hub of Robotics

MassRobotics (and EMA) is betting on the next global evolution of robotics.

EMA Boston Amazon Robotics

Robotics Station Domination

EMA created an advertising campaign promoting the thriving robotics industry.

Veruna Case Study EMA Boston

Building a Brand Around a Revolutionary Idea

Change is a Myth if You Don’t Pursue it

Aquila Thumbnail

Focused. Equipped. Ready.

With capabilities ranging from cybersecurity to software design and development, Aquila was in need of a messaging platform to convey their unique skill set.

Lionbridge Case Study EMA Boston

Global Success Starts with Owning the Details

EMA partners with Lionbridge to support efforts to engage with their customers and create global customer experiences.

HB tells stories through video

What’s Your Story?

Audiences watch over 1.2 billion videos every day. HB/EMA channels the power of storytelling via video.

Modernize. Automate. Transform at EMC World

EMA partnered with EMC to develop an interactive experience at EMC World

Cambridge Technology

Modernizing Cambridge Technology

Cambridge Technology partnered with EMA to modernize their brand and update all platforms the brand touches.

Making the New IT a Reality

HB/EMA’s integrated capabilities successfully launched Verilume into a competitive marketplace.

​Making the ‘Coolest Startup Space in Boston’ Known

Greentown Labs partnered with HB/EMA to execute a strategic public relations and marketing program.

Lead Your Transformation at EMC World

HB/EMA developed an interactive experience for EMC World, a week-long IT conference in Vegas.

TedX

TEDxCambridge

Enhancing the TEDxCambridge attendee experience with memorable brand touchpoints.

Reducing Hospital Pharmacy Errors

HB/EMA helps raise awareness of human error in pharmacies and pushes for change.

Powerhouse Dynamics in the Heart of the Smart Building Cluster

HB/EMA worked to position Powerhouse Dynamics in the heart of the smart building cluster.

Race to the Top

Using federal funding, Massachusetts supported innovation in K-12 education.

Harnessing Big Data to Curb the Veteran Suicide Epidemic

We can now use big data to curb veteran suicide, and HB/EMA helped get the word out.

The On Project: Simply OTEC

HB/EMA created a video to help explain how OTEC generates energy for tropical zones.

Project Giving Kids Animation

HB/EMA’s video helps tell PGK’s story of connecting children with age-appropriate service activities.

Attivio SKE

Attivio’s SKE Software

Attivio came to HB/EMA for a way to explain their Service Knowledge Expert software solution.

Get IT Together with EMC

When public and private clouds need to work together, things don’t go so well. See for yourself.

Harvard: Green is the New Crimson.

After Harvard signed a sustainability pledge, it called on HB/EMA to support their kick off event.

Data Protection Amped Up

At a packed event, you need to do something to distinguish yourself from the crowd.

Destination Graduation at Northeastern

Unique outreach mailers targeted candidates for online and graduate programs.

Scrum Branding Initiative

The Scrum brand lacked clarity and consistency of message. HB/EMA fixed that.

EMC – President’s Club

To get to the EMC President’s Club, you have to go above and beyond.

More than Gravity

HB/EMA helped explain how a group of scientists redefined the role of gravity in our solar system.

Viewpointe precision campaign

Advancing Viewpointe Sales Through Targeted Outreach

Taking advantage of conferences for a targeted awareness and lead-generation campaign.

Tailoring Outreach, Gaining Prospects

HB/EMA designed Northeastern’s strategy to include social media and unique graphics.

Telling the EMC Healthcare Story

Saint Luke’s uses health IT-as-a-service and EMC solutions to support its network.

“Hello, my name is”

Promoting and reintroducing EMC’s Celerra NS20 product.

Accelerate Your Journey to Quality Code

PRQA sought to help design engineers in the automotive industry. Here’s how we found them.

Intelligent Power Management

What is Intelligent Power Management?

No provider can avoid a network failure. They just didn’t know this fail-safe existed.

How Do You Change the World?

HB/EMA and MassDevice teamed up to find out with the Disruptors video series.

OnPointe

Checking All the Boxes for Viewpointe

Driving attendance, pushing response rates, stimulating leads: check.

How to Make a Big Splash

Swissnex invited PlanetSolar, the world’s largest solar-powered boat, to Boston. The what?

How Do You Get Around the Gatekeepers?

Aquanima was a new kid on the block in the US. HB/EMA helped them meet the right people.

Boston Greenfest

Giving Boston Greenfest an Identity

This 2010 event needed to capture attention and interest around Boston.

What Do You See?…

CA technologies needed an ad campaign to promote its offerings; HB/EMA got creative.

Catheter Connections

Showing, Not Telling, in Sales

Catheter connections needed to arm its sales team with simple, visual tools.

Crafting a Customer Journey

Jabil Aftermarket Services needed to help their customers get from problem to resolution.

Aiming the Global Spotlight

Helping OTE Corp. meant publicizing its technology as a viable clean energy solution.

Get Involved with Purpose

Spreading the mission of the Cleantech Open to find, fund and foster big ideas.

Rock the Doc

Closing the Cancer Gap

The Rock the Doc campaign for the 15-40 Connection encouraged audiences to visit their doctors.

EMC Phase II

EMC New Technology Features

This campaign proves that moving to the cloud is made easier with EMC.

Insisting on Quality

In the clinical trial arena, a single error can mean weeks of delays. It’s time to change that.

What’s in a Name?

ECS was ready to spin off a geothermal division, but first they needed an identity.

From European Import to US Leader

Seen as a “European” company, Confirmit sought to expand its brand presence in the United States.

The Combined Power of PR and Ads

With a limited budget, LEM needed to get in front of new and traditional markets.

Bolster a Global Launch

How do you create a hub for cloud development? Bring together those who build and those who sell.

From Complex to Compelling

See how HB/EMA illustrated an intricate concept, condensing it into a comprehensive story.