Stop me if you’ve heard this one before…
So, um, what went wrong? How did we get from these relatively enlightened principles to the smoky backroom deals that later characterized PR’s poor reputation?
The truth is, these words were written in response to the first complaints about PR, which came about just a few short months after founding the first PR agency. And just a few months after the first press release, which I explore in more detail on the Publicity Club blog, and which appeared as printed here verbatim in of all places, The New York Times.
So Ivy went from the ultimate PR success — verbatim copy in a tier one media outlet — to journalistic derision (at least among some) within the matter of a few months (by around 1914, Upton Sinclair was calling him “Poison Ivy”). What are we to do?
Don’t draw the curtains. Keep the air clear. Keep the door open. And return to Ivy’s original principles.