We’ve launched a new thought leadership series with our IPREX partners called Global Perspectives. Each month we will look at a global issue and share our perspective on the business implications and communications challenges involved with the selected topic. Our first Global Perspectives tackles the changes in Cuba. Read below for thoughts on doing business […]
Last month my colleague Chuck Tanowitz and I had the opportunity to visit our friends at Tunheim in Minneapolis. We toured their beautiful office, enjoyed appetizers and cocktails, learned more about each agency and discussed industry trends. After our visit, Liz Tunheim Sheets and I reconnected to continue our conversation.
We live in a fast-paced world of instant-gratification. Children, grandchildren, nieces and nephews are not shielded from this reality. In fact, they’re the first generation growing up with cell phones and tablets as a part of their daily routines. Having their phones at school or the dinner table has evolved into a norm rather than […]
Yesterday we wrote about how the conversation around B2C in Boston is evolving. These conversations are being led by many influential people in our community who believe Boston has the ingredients to build great consumer companies, not just B2B. We recently asked C.C. Chapman, co-author of Content Rules and Amazing Things Will Happen, and seasoned […]
Full disclosure: I am an introvert. How do I know? In grade school, my participation grades consistently tanked, despite maintaining straight As. Small talk drains me. I thoroughly enjoy spending time by myself. Oh, and a stack of personality tests tells me so. Living in a country that is obsessed with extroversion presents a few […]
If you’ve read our previous HUBgrown posts or if you’re following our tumblr page, you may have noticed a trend—much of the content thus far has focused on Boston’s B2B tech scene. That is in large part because it’s the way I have approached this series, but that’s about to change. Why? Because the conversation […]
“Thought Leadership.” What do you think of when you hear this term? If you’d asked me this a few years ago, I would have envisioned CEOs on stage at a big conference, or maybe a nice profile piece in a trade or business publication. But over the past year or two I’ve been rethinking how […]