Epidemic Models and Your Brand’s Story

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Think of the last influential brand story you came in contact with. Got one? Perfect. Need a little help? How about Dove’s Campaign for Real Beauty or the eccentric Old Spice Guy? Now keep those in mind. The mathematical theory used to predict the spread of diseases is known as epidemic models. The simplest model […]

From Client to Partner: Tips to Create Lasting Relationships

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Like many, I waited tables during college. I worked at a local fine dining establishment, which mostly catered to out-of-towners, but had a fair number of local regulars as well. I could have easily gone from shift to shift making good money, but I quickly realized that the job was far more enjoyable when I […]

A Year Without Connecting

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I like being known as a connector. While it’s a term open to various definitions, I see it as that person who develops relationships that bring value to others in one’s network. And yes, sometimes it brings value to the connector directly – maybe it’s a piece of new business or a favor repaid. But […]

Max Power & Calculating Your Confidence

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In Homer to the Max, Homer Simpson stumbles upon a television show character by the same name. After the character goes through a negative transformation, Homer gets ridiculed for being associated with such a person. In an effort to overcome this, Homer legally changes his name to Max Power. Garnished with compliments about his new […]

5 Ways the Corporate “Ladder” Is More Like Rock Climbing

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Written by Katherine Eckenfels and Erin Mooney We have all heard the phrase “climbing the corporate ladder.” Many believe career advancement looks like clear-cut rungs that lead straight upward. However, sometimes this path can be a wall full of different options and problems at varying levels – kind of like rock climbing. You learn the […]

Exploring Business Opportunities in Cuba

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We’ve launched a new thought leadership series with our IPREX partners called Global Perspectives. Each month we will look at a global issue and share our perspective on the business implications and communications challenges involved with the selected topic. Our first Global Perspectives tackles the changes in Cuba. Read below for thoughts on doing business […]

Your HB Newsgram

  ABOVE THE FOLD Here’s a piece of exciting news: HB officially combining with Eric Mower + Associates! The integration brings one of the largest independent advertising and PR houses to Boston to offer more of what HB does best, but with a bigger punch. IN THE NEWS Meet Emily Reichert, Executive Director of the fastest growing greentech […]

HUBgrown Q&A: Melanie Cohn, Dunkin’ Donuts

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HB recently sat down with Melanie Cohn to discuss social media strategy, the Boston business community and her role at Dunkin’ Donuts.

Sip & Share: Tunheim

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Last month my colleague Chuck Tanowitz and I had the opportunity to visit our friends at Tunheim in Minneapolis. We toured their beautiful office, enjoyed appetizers and cocktails, learned more about each agency and discussed industry trends. After our visit, Liz Tunheim Sheets and I reconnected to continue our conversation.

HUBgrown: Q&A with Janet Aronica, Cube Riot

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Upstate New Yorker Janet Aronica graduated college during the height of the recession and found herself moving to Boston for a social media marketing internship. “The people were so helpful. I felt like I had a much greater chance of success finding my first job in Boston than anywhere else even though the economy sucked. […]