Blog posts don’t matter… do they?

In a recent conversation with the HB team, someone asked if the work we do to keep our blog up to date with relevant content, interesting perspectives and topical news was worth it. You see, it requires a great deal of time and investment to do it well and to do it consistently. And sometimes […]

Why B2B Video Should Feel Like Child’s Play

HB knows B2B marketing. From high tech to med tech, from energy to sustainability, to financial services firms to universities, taking complex messages and delivering them creatively to the right audience is where we thrive. When Project Giving Kids asked us to create a video explaining the organization’s mission, we said yes for three reasons. […]

Why We Chose to Go Solar, and Why You May Not Want To

NatGridBill

For the first six years we lived in our house, our electric bills averaged $1,500/year. While we wanted to go solar for a variety of reasons, we didn’t think it was likely to be worthwhile financially. So we tried to economize by limiting our use of electricity. That generally didn’t work, as our house came […]

What Happens in London Doesn’t Stay In London

[View the story “IPREX Global Leadership Conference 2015″ on Storify]

PR Community: Let’s Help Save America

Can PR Fix This hole

The hidden peril of the snow that has buried the northeast is the potholes that come out as winter melts away. Of course, this year the potholes are already out in full force. Last week, while driving in Newton, Mass., I saw a pothole on a concrete portion of a main road that revealed the […]

This Valentine’s Day, Let’s Take a Break (From Pitching)

love-actually

Dear Journalist, February 14th has been a tradition to celebrate Valentine’s Day for as long as we can remember. Although the world has seen hundreds of years and countless technological evolutions since the first valentine was sent via snail mail, there are a few special Valentine’s Day memories that we all have in common. Whether […]

Memorable Football and Powerful Marketing

katie couric

The ridiculously-expensive advertisements that we all look forward to each year actually conveyed powerful, emotional and sometimes heart-warming messages

PR Lessons from New England’s ‘Evil’ Empire

deflategate

An informal poll conducted before the start of the 2014-15 NFL season showed the New England Patriots to be the NFL’s most hated team. We can expect the recent Deflategate scandal, in which the Patriots are accused of deliberately deflating footballs against the Indianapolis Colts, to only fuel the rage of ordinary fans across America. […]

Beers, Burgers and Boillot

Here at HB we’re thankful for a lot of things. From our colleagues who make us laugh everyday and push us to be better, to our family and friends for their love and support, and for our clients for their partnership, we’re so grateful for the amazing people in the HB community.

Oh Snap! The Game Has Arrived.

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Introducing Totally Safe For Work, the game that helps you engage with your team members, clients and industry peers. TSFW provides lively brainstorming, team-building and networking opportunities. We’re so excited about TSFW, we even made a video about it! Share your funniest combinations and card suggestions with us on Twitter @hb_agency using #TSFW.