8 Steps to Building a Better Creative Staff

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Like a game of Chess, building a more creative staff takes time and many well thought out steps. There’s no single right way to go about putting together an inspired, productive group of people that work well together and just “get it.” There is always an element of the unexplainable—the X factor you just can’t […]

Somerville Means Business…Green Business

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The City of Somerville announced an RFI in an effort to gain information that will help develop a program for the City to collaborate with emerging green tech companies that can be applied throughout Somerville.

Jill Abramson Is Launching A Media Startup

image via The Boston Globe

Jill Abramson and David Carr kicked off WBUR’s new series Fast Forward at Boston University this week. While the pair rarely stayed on-topic, the night was full of candid moments, debate, and Abramson’s latest breaking news — she’s launching a media startup with Steve Brill. Want to know what else you missed from Carr’s chat […]

It’s OK to say “No”

Aztek

The Pontiac Aztek remains a perennial punchline. So much so that when the writers of Breaking Bad wanted a car to exemplify just how much of a loser Walter White is at the start of the series, they gave him the Aztek. The Aztek checked all the right boxes. As Former General Motors CEO Bob Lutz […]

The Reason Why No One Follows You

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Social media is not that different from dating. The reason why you have no followers (or start losing followers) is the same reason you’re not getting a second date. You’re selfish. OK, not everyone reading this falls into the self-serving category, but take a moment to think about your social presence. Be honest about how […]

Adapting Our Behavior

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A poison dart frog in Peru is evolving before our eyes.

The opportunity killer in your hand

Twenty-five years ago, I couldn’t find a job in Massachusetts. A recession was squeezing businesses, nobody was hiring, and unemployment would be tripling in the next two years. I packed my dog and all my belongings into a small car and headed west. After job-seeking stops in Syracuse, Columbus, Detroit and Chicago, I ended up […]

What B2B Can Learn from Burt’s Bees – Shifting the Why of Your Business or Service

BurtsBees

Burt’s Bees’ new campaign, “Uncap Flavor,” offers insight into how strong messaging can shift the reason for purchase in a customer’s mind. The campaign is highlighted in this New York Times piece, which explains how the lip balm industry has changed its marketing strategy from a functional message (curing chapped lips) to a message about […]

#HBerTakeover: Get to know the names, faces and personalities behind HB

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Check out how our HBer’s live their daily lives – whether it’s standing on the sidelines cheering for the QB, mastering the Bo Staff as a black belt, or kicking back with Brad Garrett on a Friday night…HBer’s never have a dull moment. Over the course of the next six months, the HB team will […]

Hypnotized by the Black Keys

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Beneath your feet the stands start rumbling. The stadium is hazily illuminated by hundreds of smart phone lights. Shouts are deafening and your throat is already hoarse, but you keep cheering for them to come back out. And then it happens. Lights burst back on as guitarist Dan Auerbach and drummer Patrick Carney walk across […]