Make it or Break it

It’s in the nooks and crannies where I find design most inspiring.

Three Tips for Controlling Your Reactions

Gut reaction. Emotional response. Whatever you call it, it shouldn’t be a stretch to find a time when you’ve experienced it. Encountering an event of displeasure often causes a flood of immediate reactions derived from a place of thoughtless spontaneity. Unhelpful, to say the least. As Jonathan Haidt illustrates in The Happiness Hypothesis, we are […]

Networking for Introverts: 7 Tips for Your Next Event

Have you ever been uncomfortable in a room full of people? Do you revel in the thought of just reading a book by yourself on a Friday night after a long week? Do you get more accomplished alone than in a group? You might be an introvert. Introversion often gets confused with shyness, but being […]

How to Survive a Tradeshow on a Broken Foot

The sun was shining. There was a crisp bite in the air that signaled winter was soon approaching. I rounded the corner on Heath Street (riding my beautiful mint green 2016 Genuine Buddy Scooter), on a mission to get to a couple of media meetings, when suddenly… I flipped. After a brief five seconds on […]

Big Game. Big Ads.

February in Boston. The Celtics are off to a great start. The Bruins are holding down third in the Eastern Conference. Sox pitchers and catchers report to Ft. Meyers in 10 days. But, this weekend, it’s all about football. For the seventh time since the 2001 season, the New England Patriots are in the championship game. […]

Fighting Crime with Social Media

It was a typical weekday afternoon, my husband and I both were busy wrapping up our days at work when he received an alert of activity at home. He quickly asked if we are expecting a delivery and before finishing the sentence I hear “he’s trying to break into our house!!” We both looked at […]

Almost Missing My Flight Restored My Faith in Humanity

It’s 6:25 p.m. and the back of my neck is prickling with sweat. My flight leaves in 17 minutes. Not boarding, leaving. In the 30 minutes that have elapsed since being in line, I have moved approximately 12 feet closer to the TSA official checking IDs and boarding passes. I start doing the math. If […]

Burdens of Growth

Written by our Summer 2016 intern, Cara Kingsley. Red brake lights illuminate highways, and cars come to a halt in the middle of morning commutes. Rush-hour becomes unbearable with large sums of people packed into public transportation. If commuting feels long now, just wait 15 years… Cities globally are experiencing the painful impact of population […]

Epidemic Models and Your Brand’s Story

Think of the last influential brand story you came in contact with. Got one? Perfect. Need a little help? How about Dove’s Campaign for Real Beauty or the eccentric Old Spice Guy? Now keep those in mind. The mathematical theory used to predict the spread of diseases is known as epidemic models. The simplest model […]

From Client to Partner: Tips to Create Lasting Relationships

Like many, I waited tables during college. I worked at a local fine dining establishment, which mostly catered to out-of-towners, but had a fair number of local regulars as well. I could have easily gone from shift to shift making good money, but I quickly realized that the job was far more enjoyable when I […]