PR Community: Let’s Help Save America

Can PR Fix This hole

The hidden peril of the snow that has buried the northeast is the potholes that come out as winter melts away. Of course, this year the potholes are already out in full force. Last week, while driving in Newton, Mass., I saw a pothole on a concrete portion of a main road that revealed the […]

This Valentine’s Day, Let’s Take a Break (From Pitching)

love-actually

Dear Journalist, February 14th has been a tradition to celebrate Valentine’s Day for as long as we can remember. Although the world has seen hundreds of years and countless technological evolutions since the first valentine was sent via snail mail, there are a few special Valentine’s Day memories that we all have in common. Whether […]

Memorable Football and Powerful Marketing

katie couric

The ridiculously-expensive advertisements that we all look forward to each year actually conveyed powerful, emotional and sometimes heart-warming messages

PR Lessons from New England’s ‘Evil’ Empire

deflategate

An informal poll conducted before the start of the 2014-15 NFL season showed the New England Patriots to be the NFL’s most hated team. We can expect the recent Deflategate scandal, in which the Patriots are accused of deliberately deflating footballs against the Indianapolis Colts, to only fuel the rage of ordinary fans across America. […]

Beers, Burgers and Boillot

Here at HB we’re thankful for a lot of things. From our colleagues who make us laugh everyday and push us to be better, to our family and friends for their love and support, and for our clients for their partnership, we’re so grateful for the amazing people in the HB community.

Oh Snap! The Game Has Arrived.

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Introducing Totally Safe For Work, the game that helps you engage with your team members, clients and industry peers. TSFW provides lively brainstorming, team-building and networking opportunities. We’re so excited about TSFW, we even made a video about it! Share your funniest combinations and card suggestions with us on Twitter @hb_agency using #TSFW.

Why I hate it when you like it!

the 99designs screen as I saw it.

How we love to “like.” We use the word constantly and with little thought. Like has become the milk-toast of affection. Not that it ever meant much; I remember using it when a high-school girlfriend asked what I thought of her brother who consistently threatened to beat me up. “I like him,” I cautiously said.  […]

How the future of journalism is like the priesthood

HBO’s Emmy award-winning television series The Newsroom will begin its final season on Sunday, November 9. The show chronicles fictional News Night anchor Will McAvoy’s (played by Jeff Daniels) brutally honest assessment of the state of America and Don Quixote-inspired crusade to purge cable news of sensationalism, partisanship and corporate influence. In Season Three, News Night tackles the Boston Marathon bombings and how […]

8 Steps to Building a Better Creative Staff

chess

Like a game of Chess, building a more creative staff takes time and many well thought out steps. There’s no single right way to go about putting together an inspired, productive group of people that work well together and just “get it.” There is always an element of the unexplainable—the X factor you just can’t […]

Somerville Means Business…Green Business

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The City of Somerville announced an RFI in an effort to gain information that will help develop a program for the City to collaborate with emerging green tech companies that can be applied throughout Somerville.