6 Things To Know When You Join A New Agency

Hello. I’m Alex, and as you might have heard, I’m the latest addition to the HB team. After several years in another agency some 10,000 miles away, and as I prepared to become the new guy earlier this month, I did what any sensible millennial would do: I googled “tips for the new guy.” But […]

The Road to the #BostonMarathon: The Cold, the Snow, the Humanity

In five days, I will run my first Boston Marathon with the Dana-Farber Marathon Challenge team. Together, we will work to raise $5.2 million in pursuit of the ultimate finish line: a world without cancer. We can all cheer for that. It’s been a tough year to train for a marathon in New England. You might […]

Digging in and Doing Good


Last week, HB kicked-off its CitySprouts work at the Andrew Peabody School in North Cambridge, where we assisted in garden prep work for the spring season.

March Madness Ad Spend


For so many of us, March Madness is a yearly ritual: brackets, betting, beer and burgers. And now, the Final Four is just around the corner.

HUBgrown: Q&A with Michael Skok


Boston is booming with new thinking, interesting people and revolutionary companies. Many businesses are born here, thanks to the city’s renowned institutions and incubators, accelerators and other startup programs around the greater Boston community. While some grow up and move on to other places (hey, Silicon Valley) we believe there’s something unique about companies born […]

Blog posts don’t matter… do they?

In a recent conversation with the HB team, someone asked if the work we do to keep our blog up to date with relevant content, interesting perspectives and topical news was worth it. You see, it requires a great deal of time and investment to do it well and to do it consistently. And sometimes […]

Why B2B Video Should Feel Like Child’s Play

HB knows B2B marketing. From high tech to med tech, from energy to sustainability, to financial services firms to universities, taking complex messages and delivering them creatively to the right audience is where we thrive. When Project Giving Kids asked us to create a video explaining the organization’s mission, we said yes for three reasons. […]

Why We Chose to Go Solar, and Why You May Not Want To


For the first six years we lived in our house, our electric bills averaged $1,500/year. While we wanted to go solar for a variety of reasons, we didn’t think it was likely to be worthwhile financially. So we tried to economize by limiting our use of electricity. That generally didn’t work, as our house came […]

What Happens in London Doesn’t Stay In London

[View the story “IPREX Global Leadership Conference 2015″ on Storify]

PR Community: Let’s Help Save America

Can PR Fix This hole

The hidden peril of the snow that has buried the northeast is the potholes that come out as winter melts away. Of course, this year the potholes are already out in full force. Last week, while driving in Newton, Mass., I saw a pothole on a concrete portion of a main road that revealed the […]