1 Billion Pounds of E-Waste

Does your basement look like a high-tech salvage shop? The US Environmental Protection Agency (EPA) estimates that as much as three-quarters of the computers sold in the US are piled in garages and closets.

So, how do you dispose of your old computer properly? And, where does your computer go when you recycle it? Watch out! Your computer might show up on a Best Buy billboard.

Best Buy has begun a creative marketing campaign to announce its new recycling initiative. The company’s goal is to collect one billion pounds of e-waste over the next five years. The program will allow individuals to bring electronics, regardless of where they were purchased, to Best Buy stores. Consumers that trade-in their electronics can receive gift cards for future purchases. As a way to announce its easy recycling program, Best Buy has plastered a giant billboard in Times Square with old electronics.

According to the US EPA, about 1.9 million tons of hazardous e-waste ended up in US landfills in 2005, but most e-waste sadly ends up in Africa and Asia. Only 345,000 to 379,000 tons were recycled. Best Buy hopes that consumers will see it as a responsible retailer and therefore will prefer to shop in its stores. Frankly, it’s not just the retailers and manufacturers that need to be more responsible – it is all about consumers.

Amanda Jayachandran

About Amanda Jayachandran

Amanda creates unique strategies to help tell her clients’ stories. Her passion for design earned more than 35 design awards across branding and identity campaigns, direct marketing and demand generation, websites and event support. She consistently exceeds industry standard returns in interactive and print campaigns.

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