Eric Mower + Associates Updates Brand to Mower as Part of Milestone 50th Anniversary Celebration

New York, NY – As part of its 50th anniversary, one of the largest independent marketing and public relations agencies in the U.S. is taking a page from the very same playbook it often recommends to clients looking to embrace change. Eric Mower + Associates has unveiled a refreshed brand – Mower – that reflects a sharpened strategic focus and energized commitment to creative solutions to fuel its clients’ growth.

“We’re not just celebrating a milestone, we’re focusing on what it will take for Mower and our clients to be successful for the next 50 years,” said Eric Mower, chairman and CEO of Mower. “Clients are attracted to Mower because of the energy, talents, expertise and creativity of our people. Change is a constant in our industry and we must stay ahead of the curve on trends and technology to remain relevant for our clients. The rebrand to Mower embodies the more direct, open and flexible realities of marketing in today’s world.”

Eric Mower began as a four-person Syracuse agency in 1968, growing the company to 175 employees with nine offices, including New York City; Atlanta; Boston; Charlotte, N.C.; Cincinnati; Buffalo, Rochester, Albany and Syracuse N.Y. The agency has won some of the industry’s top accolades including Cannes Lions, Clios, Addy Awards and Silver Anvils, while earning Bulldog Reporter Agency of the Year honors in 2016, twice being ranked by Advertising Age as a “Best Place to Work,” as well as a “Top Place to Work in PR” by PR News. Earlier this year, Mower was ranked # 4 among U.S. agencies by B2B Marketing. Mower’s unique Brand as Friend® philosophy harnesses the core aspects of affection, relevance and trust to help clients more closely connect with key audiences to drive marketing success.

“We’ve been at it for 50 years, but our work has always embraced original thinking and the courage to take a strategic stand that helps to differentiate our clients,” said Mower. “Mower is a new expression for our brand that illustrates that we’ve always been more about ‘we’ than about ‘me.’ For five decades we have attracted supremely talented professionals who serve their clients with dedication and care. We built a reputation for persistence and determination by attracting successful people that bring a press on attitude in solving client problems and identifying results-producing programs.”

The Mower branding was shared last week with all employees during a series of events aimed at further communicating the purpose of the change, reminding staff of the storied history of the organization and celebrating the launch. Clients are being brought up to date on the brand name refresh and everything from the firm’s mower.com website to signage at each office location are being updated.

Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs to build awareness, shape perceptions and drive actions that build brands and generate sales.

HB/EMA Boston Welcomes Three Agencies to Global PR Network

NEWTON, Mass. – March 8, 2016: HB/Eric Mower + Associates, an integrated marketing firm and member of IPREX, the worldwide network of public relations and communications agencies, expands its network by welcoming three new partners: Iris Public Relations in the Middle East, SPM Communications in Texas and Walt & Company in Silicon Valley.

IPREX is a global communications network of more than 70 agencies around the world, recognized as one of the leading networks of independent communication agencies in the world.

Founded in 2009, Iris PR focuses on strategy, innovation and accountable delivery. Combined with its expertise in digital media and corporate social responsibility, this approach has earned the firm clients from a range of B2B and B2C industries including business services, aviation, consumer electronics and retail.

Founded in 1999, Dallas-based SPM Communications, which also has an office in Austin, is top-ranked in Texas in the food/beverage specialty by O’Dwyer’s and in the top 20 nationally. The agency promotes and protects iconic food, restaurant, retail and franchise brands through public and media relations, social media strategy and crisis management. The SPM team is a cross-trained group of former newspaper reporters and TV journalists, social media strategists, nutritionists and corporate communications experts.

Founded by ex-Ketchum Silicon Valley chief Robert Walt in 1991, Walt & Company has created a highly successful operation model based on building marketplace value for its clients. From traditional media relations to high-profile events to cutting-edge digital, Walt & Company’s brand, product and technology programs advance business objectives, sustain market visibility and deliver results for clients including Epson America, D-Link and Ensono.

As the IPREX network expands, HB/EMA Boston continues to strengthen its existing team of professionals by collaborating with partners to deliver deep knowledge, best practices and market insight into global markets for clients.

For more information about IPREX, please visit www.iprex.com.

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About IPREX

IPREX is a $250 million network of communication agencies, with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines.

About HB/Eric Mower + Associates

Eric Mower + Associates is a digitally-integrated independent marketing and public relations agency. With more than 250 professionals in Buffalo, Rochester, Syracuse and Albany, N.Y.; New York City; Boston; Cincinnati; Charlotte, N.C.; and Atlanta, EMA delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s, EMA has estimated 2015 capitalized billings approaching $250.

HB/EMA Boston
Mark O’Toole
motoole@mower.com
781-893-0053

HB/EMA Now Part of Public Relations Trade Group ICCO

NEWTON, Mass. – Feb. 15, 2016: HB/EMA, a Boston-based integrated marketing firm, is now part of ICCO, the International Communications Consultancy Organisation, as part of its membership in IPREX, the global communication network.

IPREX has 70 partners operating 115 offices in major markets worldwide, with combined annual revenue of $250m. With 1,800 staff they work across the spectrum of industry sectors and practice disciplines.

“PR is often global today, from the most local clients we represent to the most global. IPREX gives us tremendous access to partners around the world, and we expect our new relationship with ICCO to present even more global opportunities,” said Mark O’Toole, managing director, public relations, HB/EMA Boston.

“IPREX is one of the few large-scale networks that have succeeded over time, maintaining our edge by evolving into an information-rich and fast-moving operation that combines global strategy and on-the-ground implementation. As a closely-knit peer group, focused on best practices, we’re looking forward to learning from ICCO,” said IPREX Global President Michael Schröder (ORCA Affairs, Berlin).

ICCO is the voice of public relations consultancies around the world. The ICCO membership comprises national trade associations in 32 countries across the globe in Europe, Africa, Asia, the Americas and Australasia. Collectively, these associations represent more than 2,500 PR firms.

ICCO Chief Executive, Francis Ingham said: “We are delighted to welcome IPREX to the ICCO family. ICCO continues to grow in size, relevance and vibrancy, and we have great plans for the future. The international PR community needs a unified, truly global voice and our members play a key role in making this happen. That is ICCO’s mission – a mission on which we are delivering.”

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About IPREX

IPREX is a $250 million network of communication agencies, with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines.

About HB/Eric Mower + Associates

Eric Mower + Associates is a digitally-integrated independent marketing and public relations agency. With more than 250 professionals in Buffalo, Rochester, Syracuse and Albany, N.Y.; New York City; Boston; Cincinnati; Charlotte, N.C.; and Atlanta, EMA delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s, EMA has estimated 2015 capitalized billings approaching $250.

HB/EMA Boston
Mark O’Toole
motoole@mower.com
781-893-0053

HB Agency’s Mark O’Toole Named IPREX’s New Chair of Marketing, Member of Executive Committee

Motoole

On the heels of IPREX’s new global president appointment, the international PR partner network elects new members to its global board and committee

 

 

 

Newton, MA – June 19, 2015: HB Agency’s Managing Director of PR & Content Marketing Mark O’Toole has been selected as the chair of marketing for IPREX, the global network of communication agencies.

O’Toole has more than 20 years of experience solving communications challenges for national and international organizations. He also serves as chairman for the iconic Freedom Trail Foundation and a member of OpenHUB, a professional group that welcomes, informs and connects Boston-area businesses.

In addition to O’Toole’s appointment and the recent election of Michael Schröder as IPREX global president, Nick Vehr, president of Vehr Communications based in Cincinnati has been elected Americas president and joins the IPREX global board. Prior to Vehr, Renzi Stone of Saxum served as president.

Vehr’s strategic communications consultancy joined IPREX in 2008. For the last two years, Vehr has served as chair of the Partner Relations Committee, overseeing among other things the development of the network’s new intranet.

In addition to O’Toole’s and Vehr’s appointments, Carolyn Grisko (Grisko, Chicago) becomes secretary/treasurer-elect and Helga Tomaschtik (Lang & Tomaschtik, Vienna) takes over as chair of partner relations.

For more information about IPREX, please visit www.iprex.com.

Read HB’s newest blog series, Sip and Share, which features interviews with IPREX partners.

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About IPREX

IPREX is a $250 million network of communication agencies, with 1,800 staff and 120 offices worldwide working across the spectrum of industry sectors and practice disciplines.

About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards, Content Marketing Institute and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

HB Agency’s Julia Bucchianeri Wins Striker Award at the 47th Annual Bell Ringer Awards Ceremony

bellringer-logo-blog

Newton, MA – June 12, 2015 Julia Bucchianeri, senior account executive at HB Agency, was honored with the Striker Award at the 47th Annual Bell Ringer Awards Ceremony hosted by The Publicity Club of New England.

The Striker Award recognizes one public relations professional who has demonstrated a love of the PR field, a dedication to their career and a superior work ethic. Bucchianeri is receiving this esteemed honor for demonstrating excellence in PR strategy and tactics, managing clients and staff, creativity, PR program implementation and results documentation, as well as superior written and interpersonal communication skills and professionalism.

Bucchianeri stood out from the list of nominees this year by showcasing her active leadership role across multiple accounts; creating new business opportunities; enhancing HB’s company culture and positive work environment; sharing her PR knowledge with others outside of the office walls; and giving back to the community through mission-driven initiatives.

“Since she started at HB, Julia has been hungry: first, to learn PR, and since, putting smart, creative ideas into action for clients and keeping the agency focused on the value of culture and community. She has also been instrumental in establishing HB as the go-to agency for energy and sustainability organizations,” said Mark O’Toole, managing director, public relations & content marketing at HB. “Julia has made a cultural impact on the organization by not only turning HB into a dog-friendly environment, but also encouraging the agency’s involvement in public service work with local organizations, including CitySprouts. We’re lucky to have her as a key member of our team.”

HB also took home a Silver Bell for the organizational identity communications campaign it developed for Greentown Labs, the nation’s largest cleantech incubator. The campaign included elements of earned and owned media, as well as graphic design, internal communications and media relations.

For more information about this year’s Bell Ringers, please visit www.pubclub.org.

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About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards, Content Marketing Institute and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

HB Agency
Molly Delaney
mdelaney@hbagency.com
781-893-0053

HB Agency’s International Partner Network, IPREX, Selects Michael T. Schröder as New Global President

Newton, MA – May 12, 2015 Michael T Schröder, managing director of ORCA Affairs based in Berlin, has been elected Global President of IPREX, the global network of communication agencies.

IPREX_pres_headshot

“I see this presidency as a great challenge and honor. But, after working with Ketchum, ABC/EURO RSCG and Hill & Knowlton for 15 years before founding my own agency, it feels like a very natural development,” said Schröder.

“I really look forward to leading a communication network in which partnership, cooperation and collegiality, rather than margins and profit pressure, characterize our client service.”

Schröder succeeds John Scheibel, CEO of Trefoil Group in Milwaukee, whose two-year term ended at the network’s Annual Meeting in Berlin, May 7-9.

“My executive colleagues from over 70 partners worldwide are entrepreneurs in the classical sense, defined by a deep understanding of the realities, opportunities and challenges faced by companies in regional, national and international markets. The constant sharing of this knowledge seems to me to be the most important intellectual resource that we can provide to our clients. It is worth far more than the network positioning cliché ‘think global, act local’!”

HB Agency is the New England-based member for IPREX, collaborating with partners on marketing and PR best practices, business opportunities, especially within B2B markets, and peer advisory issues.

For more information about IPREX, please visit www.iprex.com. Read HB’s newest blog series, Sip and Share, which features interviews with IPREX partners.

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About IPREX

IPREX is a $250 million network of communication agencies, with 1,800 staff and 120 offices worldwide working across the spectrum of industry sectors and practice disciplines.

About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards, Content Marketing Institute and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

 

HB Agency Grows Public Relations Team with New Hire

Newton, Mass. – April 21, 2015 – HB Agency, a Boston-based integrated marketing agency specializing in high technology, energy and sustainability, and medical technology, has hired Alex Jafarzadeh as senior account executive, adding to its growing B2B PR team. Jafarzadeh will work with HB clients in the cloud technology and data solutions industries.

Jafarzadeh joins HB from a similar role at fellow IPREX partner agency, Fulford Public Relations in Singapore, where he concurrently served as IPREX Regional Director for the Asia Pacific region. He brings with him a wealth of international experience, having worked with major global brands including Qantas, The Macallan and Leica Camera AG.

Jafarzadeh lives in East Boston, is originally from the United Kingdom, and is a graduate of the University of Melbourne, Australia.

For more information about HB, please visit hbagency.wpengine.com or call 781-893-0053.

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About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

HB Agency
Taylor Johnson
tjohnson@hbagency.com
781-893-0053

HB Agency Announces Team Growth, adds Obi-Wan Kenobi to Roster

Rhodesian Ridgeback brings new energy, enthusiasm and adorableness to agency

Newton, MA – April 1, 2015 – HB Agency, a Boston-based integrated marketing agency specializing in high technology, energy and sustainability, and medical technology, has hired Obi-Wan Kenobi as chief puppy officer (CPO). Obi’s role will have a wide variety of responsibilities including, but not limited to:

– Client and guest greeter;
– Exercise-enabler, via daily walks;
– Totally-safe-for-work cuddler;
– Cheerer-upper; and
– De-stressor.

Obi, a 9-month-old Rhodesian Ridgeback, joins HB in a full-time position after interning for the past six months. His commitment to teamwork, company culture and reminding his colleagues that sometimes life isn’t as serious as it seems, made him standout from the pack of puppies who also applied for the role.

“You know what, sometimes you just need to stop and have a treat or take a walk to get away from your desk,” said Julia Bucchianeri. “Obi’s committed to helping the HB team however he can; whether it’s stopping to have some treats, going for a walk, or reminding us to never stop chasing that squeaky ball!”

“Woof, woof!!!” said Obi.

Obi lives in Boston with his parents, Julia Bucchianeri and Steve Travaglini, is originally from New York, and is a graduate of Puppy Kindergarten in Sudbury, MA.

To learn more about Obi, check out his Instagram page at @Obithepuppy.

For more information about HB’s growing team, please visit hbagency.wpengine.com or call 781-893-0053. If you’re a human being seeking new opportunities, be sure to look at HB’s careers page for openings.

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About HB Agency
Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

Contact Information
April Fool’s Team
HB Agency
781-893-0053
juliab@hbagency.com

HB Agency Animated Video Wins Top Honors at 2015 In2 SABRE Awards

Project Giving Kids animated video helps inspire kids to connect with causes

NEWTON, MA– March 19, 2015 – HB Agency, a Boston-based integrated marketing firm, took home top honors for Best Animation video at the prestigious 2015 In2 Sabre Awards. The agency developed the winning video on behalf of Project Giving Kids – Connecting Kids to Causes to strip away the perception of complexity, and show kids and their parents how easy it is to get involved with causes in their communities.

The In2 Sabre Awards is built upon the SABREs, an awards competition with a 20-year heritage, which introduces new categories to reflect great digital content and the use of data and analytics.

Project Giving Kids is dedicated to connecting families to age-appropriate service and community activities through an easy-to-use website experience. Founder Molly Yuska created the non-profit organization to help children understand at an early age the power of giving back and to support the vibrant nonprofit community by connecting them to a new stream of passionate volunteers.


HB’s video team developed the 60-second video with bright animation and kid-friendly music, walking kids (and their parents) through the mission of Project Giving Kids, and how to engage.

“It’s hard to communicate ‘fun’ and ‘service’ in a fast, compelling way, especially when talking to kids,” said Molly Yuska, founder, Project Giving Kids. “HB Agency found the perfect balance of tone, imagery and storytelling to capture the imaginations of children and get them inspired to start giving.”

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About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

HB Agency
Taylor Johnson
tjohnson@hbagency.com
781-893-0053

HB Agency Expands Global Network with Three New IPREX Partners

 

IPREX

NEWTON, MA– March 11, 2015 – HB, a Boston-based integrated marketing firm and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes three new communications partners in Texas, France and Belgium, extending HB’s global reach and capabilities to provide expert services to clients in virtually any region of the globe where they have needs.

IPREX is a $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide working across industry sectors and practice disciplines. New global partners include:

LDWWgroup is an integrated communication agency based in Dallas, TX. Working with B2B and B2C companies, LDWWgroup offers clients the resources of a large agency combined with the agility and service orientation of a world-class, mid-sized consultancy. Accounts include work in the areas of travel and tourism, energy, advertising and sports.

Gootenberg, a Paris-based reputation management agency, has joined IPREX as the 30th agency in the EMEA region. Since 2008, Gootenberg has built on its strong public relations heritage and works across a range of B2B and B2C markets. Gootenberg covers the food, e-commerce, retail, consumer electronics, travel and tourism sectors.

Cambre, based in Brussels, has created an integrated approach to advocacy and communication. Cambre’s approach uses “Advocacy 3.0,” bringing together the disciplines of government relations, public affairs and communication. Clients include the Bureau of International Recycling, the Confederation of European Security Services, the European Petroleum Industry Association, the International Council of Shopping Centers, GlaxoSmithKline, IKEA and Xerox.

With growing IPREX partnerships, HB continues to strengthen its existing team of highly experienced professionals to deliver the best industry knowledge to clients across the globe.

For more information about IPREX, please visit www.iprex.com.

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 About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

HB Agency
Taylor Johnson
tjohnson@hbagency.com
781.893.0053