Boston’s Top Marketing Experts Lead the Conversation at FutureM UnPanel

HB Agency announces moderator and conversation leader lineup debating the future of marketing at next week’s “Afternoon Delight UnPanel”

Newton, MA – October 22, 2012 – Prominent Boston-area marketing and communications leaders are in place for the UnPanel at FutureM, the event’s first-ever unconference-style session. HB Agency, a B2B integrated branding, marketing and public relations agency, will host the “Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine” at FutureM in Boston, Thursday, October 25 at 1 p.m.

HB’s UnPanel will crowdsource perspectives and opinions based on the conversations taking place during the FutureM event. Can man and machine coexist in the future of marketing? Does technology delivery drive marketing strategy? Is balance between technology and creative strategy and artistry important? Or is technology simply an enabler of marketing strategy? The UnPanel will find answers, guided by its moderator and conversation leaders, and the thoughts and opinions of attendees.

The session participants determine the agenda, lead an open conversation and determine the results of the discussion. This is the chance for attendees to have a voice at FutureM, share learnings and experiences from the event, and decide what the future of marketing will really look like.

The UnPanel will be moderated by Ken Dec, senior vice president, client services, MC2. Dec is the former vice president and general manager of George P. Johnson’s Boston office and has held strategy and account leadership positions at Arnold Worldwide, Hill Holiday and other leading agencies. Dec will collaborate with Boston’s top marketing experts to guide the conversation and debate various topics; conversation leaders include:

  • Nicolas Boillot, CEO, HB Agency: Author of the forthcoming book, “I Killed a Rabid Fox with a Croquet Mallet and Other Stories to Make Your Business Memorable,” Boillot regularly speaks on branding, marketing and PR topics. Follow Boillot on Twitter @nboillot1.
  • Philip DesAutels, PhD, social technologist, IoT Works: With more than 25 years of industry experience managing the interface of technology and society, and extensive research into the topic, Dr. DesAutels is a rare mix – a technologist who understands how to enable business value and an entrepreneur who understands how to leverage the transformative power of technology. Follow Dr. DesAutels on Twitter @WuhWuhWuh.
  • Melissa Fleck, senior director, head of design at Optaros: Fleck is a creative director with more than ten years of industry experiences strategizing, designing and delivering digital experiences for several well-known brands. Follow Fleck on Twitter @melissafleck.
  • Mike Schneider, senior vice president, director digital incubator, allen & gerritsen: Schneider, best known as SchneiderMike, leads DInc, an emerging technology lab based inside award-winning ad agency a&g, and is responsible for building products and engaging digital experiences rooted in ROI while helping define “what’s next” for the agency and the industry. Follow Schneider on Twitter @schneidermike.
  • Todd Van Hoosear, principal, Fresh Ground: Van Hoosear founded the Social Media Club Boston, serves on the board of Publicity Club of New England and teaches a popular class on new media and PR at Boston University. He is also a fellow for the Society for New Communications Research. Follow Van Hoosear on Twitter @vanhoosear.

There are a limited amount of spots available for this immersive session. Join the “Afternoon Delight UnPanel” on Thursday, October 25th from 1:00-5:00 p.m. at Fidelity’s Center for Applied Technology (Innovation District – 245 Summer Street, Boston) by registering at http://futurem.org/ or visiting http://hbagency.wpengine.com/unpanel/.

For more information about HB Agency, please visit hbagency.wpengine.com.

About FutureM Boston
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing.  FutureM is about Marketing with a capital M – integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions.

About HB Agency
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Coghlin Companies, EMC, CA, and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

Contact Information:
Molly Delaney
HB
781-893-0053
mdelaney@www.hbagency.com

HB Agency Welcomes New Public Relations and Business Development Hires

Newton, MA – October 9, 2012 – HB Agency, an integrated branding, marketing and public relations agency, has hired Steve McCusker as business development manager and Allison O’Quinas account coordinator for the public relations team.

McCusker has several years of experience managing marketing strategies for clients, focusing on high-tech, med-tech and financial services. At HB, he supports the business development team by identifying strategic, outbound prospecting opportunities in key B2B markets. McCusker lives in Quincy.

O’Quin is a recent graduate of University of Louisiana at Lafayette, and comes to HB after completing an internship at another Boston area PR firm. Her graduate school studies and internship experience provide her with the knowledge and tools to support PR department clients through research, writing and media relations. O’Quin lives in Boston.

For more information about HB’s latest hires, please visit hbagency.wpengine.com or call 781-893-0053.

About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Coghlin Companies, EMC, CA, and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

Contact Information:
Molly Delaney
HB
781-893-0053
mdelaney@www.hbagency.com

HB Agency Brings the First-Ever UnPanel to FutureM

Debate the future of human and technology-driven marketing during the “Afternoon Delight UnPanel” at FutureM

Newton, MA– October 1, 2012 – Software dominates the marketing conversation. But should it? HB Agency, an integrated branding, marketing and public relations agency, will host the “Afternoon Delight UnPanel: Marketing’s Future Love Child – the Unholy Union of Man and Machine” at FutureM in Boston this October. This first-ever “unconference”-style event will crowdsource perspectives and opinions based on the conversations taking place during the FutureM event. Can man and machine coexist in the future of marketing? The UnPanel will help you decide.

HB’s UnPanel invites FutureM participants to about these big issues in an unconference format.

In an unconference, the session participants determine the agenda, lead an open conversation and determine the results of the discussion. This is the chance for attendees to have a voice at FutureM, share learnings and experiences from the event, and decide what the future of marketing will really look like.

Conversation leaders, including some of Boston’s top marketing experts, will guide the conversation and debate various topics. A full list of conversation leaders will be announced next month.

There are a limited amount of spots available for this immersive session. Join the “Afternoon Delight UnPanel” on Thursday, October 25th from 1:00-5:00 p.m. at Fidelity’s Center for Applied Technology (Innovation District – 245 Summer Street, Boston) by registering at http://futurem.org/ or visiting http://hbagency.wpengine.com/unpanel/.

For more information about HB Agency, please visit hbagency.wpengine.com.

About FutureM Boston
Known as the must-attend event for discovering what’s next, MITX’s FutureM brings together marketing and technology innovators to contemplate and celebrate the future of Marketing. FutureM is about Marketing with a capital M – integrating traditional marketing, digital marketing, R&D, product development and all other parts of an organization that impact customer engagement and purchasing decisions.

About HB Agency
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Coghlin Companies, EMC, CA, and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

Contact Information
Molly Delaney
HB
781-893-0053
mdelaney@www.hbagency.com

HB Agency Welcomes New IPREX Partner Lang & Tomaschtik

NEWTON, MA – August 31, 2012: HB, a Boston-based integrated marketing firm, and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes its newest partner,Lang & Tomaschtik Communications, based in Vienna, Austria.

Founded in 1996 by Christian Lang and Helga Tomaschtik, the agency bases its client work on research, market knowledge and a suite of skills that include strategic planning, public affairs, internal communication and online PR.

Lang & Tomaschtik focuses on the finance, law, trade and producing industries. Clients include Bank Austria Real Invest, VAV Versicherung, AWD-Finanzberatung, Schrack Seconet and arithmetica versicherungs- und finanzmathematische Beratungsgesellschaft.

IPREX EMEA President Casper Jenster (ACA Communicatie, Amsterdam) said: “We are delighted to be working with Helga and Christian’s team – their agency has the strategic vision and professional expertise our clients need while their program execution is renowned for its focus on delivering results. Our EMEA operation now has 375 staff working from 31 offices and billing over $50 million, and our new partner fits perfectly into our strong Central and Eastern Europe group.”

Helga Tomaschtik commented: “We are very happy to join IPREX – a network of owner-managed agencies that perfectly matches market needs. It has developed into a very special organization, combining experience, market knowledge, flexibility and innovation with a friendly and collegial approach. IPREX is a network of very successful agencies – so we are proud that they invited us to join the family.”

HB serves clients around the world in high tech, clean tech and medical tech. IPREX partners give HB deep local knowledge in markets, including sharing best practices and skill sets for global clients.

For more information about IPREX, please visit www.iprex.com.

About IPREX
IPREX is one of the world’s major corporations of public relations and communication agencies. Founded in 1983, its 74 partners have 110 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of over $204m. Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies.

IPREX enquiries
David Watson
executive@iprex.com
+441273845462

Lang & Tomaschtik
Helga Tomaschtik
helga.tomaschtik@lang-tomaschtik.cc
+4312900195

HB Agency
Steve Brownell
sbrownell@www.hbagency.com

HB Agency and MassDevice Debut New Web Series on Groundbreaking Medical Technology Innovators

The Disruptors showcases the minds behind revolutionary medical technologies

NEWTON, MA – July 23, 2012: How do you change the world? That’s the central question behind The Disruptors, a new web video series co-produced by HB, an integrated marketing communication agency, and MassDevice.com, the online journal of the medical devices industry. The series focuses on the minds behind medical technology’s most disruptive innovations and visionaries who have changed – or are going to change –the world through new technologies and processes.

“Massachusetts has no shortage of groundbreaking technologies that are accelerating change in the medical community,” says Brian Johnson, MassDevice co-founder and publisher. “Our intent with this series is to share these stories with our community in a new, more interactive and engaging format.”

Video interviews provide the platform for viewers to hear directly from the innovators about their inspirations, aspirations and industry-changing ideas, in their own words. Initial interviews include:

  • Abraham Gutman, CEO, AG Mednet
  • Amar Sawhney, president & CEO, Ocular Therapeutix
  • Timothy McCarthy, president & CEO, iWalk
  • Matthew Giza, vice president and general manager, Cogmedix

“Companies like AG Mednet, Ocular Therapeutix, iWalk and Cogmedix are changing the medical technology world for the better,” says Nik See, brand experience strategist at HB. “We partnered with MassDevice to bring the people behind these brilliant ideas to the public.”

Watch the inaugural episode of The Disruptors, featuring AG Mednet CEO Abraham Gutman, as he discusses current barriers that exist for bringing new technologies to healthcare.

If you have new ideas for medical technologies and processes and would like to be featured in an upcoming episode of The Disruptors, please email publisher@massdevice.com for more information.

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About HB
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Baxa Corporation, EMC, CA, Hobsons, Valtronic and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

About MassDevice
Since 2009, MassDevice.com has been the online journal of the medical devices industry, providing day-to-day coverage of the devices that save lives, the people behind them, and the burgeoning trends and developments within the industry.

Contact:
Molly Delaney
HB
781-893-0053
mdelaney@www.hbagency.com

VDA Productions and HB Agency Complete Fully Integrated Trade Show in Las Vegas for 14,000+ Attendees

Social Media Designed Into the Fabric of the Event

BOSTON, June 21, 2012 /PRNewswire/ — VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate MeetingsTradeshowsThemed EventsExhibits and Themed Retail Environments partnered with HB Agency, an integrated marketing communication firm for the high technology, medical technology, and clean-tech/energy sectors, to complete a 14,000+ attendee event at the Venetian, Las Vegas. An immersive social media program designed to successfully integrate businesses and online communities into their exhibition marketing campaign marked a new facet for audiences of this annual international trade show, and enhanced the firms’ respective trade show design and creative services offerings.

The social media programs included real-time engagement and rewards for attendees throughout the convention center as well as on the show floor. Feedback and presentation topics were solicited in the moment and used to make the content and experience more attendee-driven. Purposefully designed to attract attention and drive interaction on social platforms, booths went beyond traditional frame and support.

“Trade shows are excellent opportunities to integrate social media tactics and tools so that companies can build client relationships based on shared platforms such as TwitterFacebook, and utilizing app’s like Bump,” said David G. Breen, Principal Designer at VDA Productions. “Our tradeshow booth designs create opportunities for our clients to drive traffic while encouraging engagement. For this event, the entire exhibit space was designed to serve as a spark for building long-term relationships with the attendee via an online community, not just within the confines of the physical booth space.”

“There are so many touch points for both the sponsoring companies and the attendees at an event of this scale. Building relationships and connecting attendees with the brand are paramount,” said Kevin Hart, President, Creative Director at HB. “HB and VDA worked in lockstep to deliver creative points of immersion throughout attendees’ experiences, driving them to connect via social media, through design elements, booth construct and more to ensure the trade show resonated with the attendees long after it ended.”

Whether you are business to consumer (B2C) or business to business (B2B), trade shows are an important part of the marketing mix, offering effective platforms for leveraging social media efforts in order to strengthen client relationships and engagement, acquire new business, and augment ROI.  All are much needed elements for success.

About VDA Productions
VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments.  The agency has produced events on a national and global scale, and employs a full-time team of experienced professionals including executive staff, creative designers, account executives, producers and production managers, carpenters, welders, sculptors, painters, lighting directors and audio engineers. VDA provides clientele with virtually turnkey event management solutions integrating all logistical, production, fulfillment and management aspects, with the majority of production needs being met fully in-house.

About HB
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Coghlin Companies, EMC, CA, Hobsons, Valtronic and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

For more information, please visit www.VDAProductions.com, read news on our industry portal http://discoveries.vdaproductions.com, follow us on Twitter @VDAProductions, or visit our Facebook page http://www.facebook.com/VDAProductions.

HB, Boston-based integrated marketing communications agency, joins IPREX

NEWTON, MA, SAN ANTONIO, TX, and MINNEAPOLIS, MN – May 7, 2012: HB, the integrated marketing communication agency, has been recruited into IPREX, the worldwide corporation of public relations and communication firms which now has 60 offices in its Americas region.

With offices in Boston, MA and San Antonio, TX, HB was established in 1999 and offers its services in three primary sectors: clean technology (energy producers and the clean-tech supply chain); medical technology (from medical instruments to healthcare software) and high technology (hardware, software, and IT).

Clients in the US and Europe include Attivio, EMC Corporation, ContextVision AB, Valtronic, Confirmit, Hobsons and others.

HB is a fully-integrated business-to-business marketing agency drawing on a wide range of skills and platforms to address clients’ challenges. To ensure smooth adoption of new processes and effective delivery, the agency builds its service model on a foundation called HB Flightplan℠ Methodology, ensuring the long term viability and success of client programs.

Nicolas Boillot, HB’s CEO, said “As we map our growth across multiple industries and geographies, we look forward to a productive relationship with IPREX and its member agencies, including sharing best practices and skill sets for global clients.”

IPREX Americas President Renzi Stone (Saxum, Oklahoma City), in welcoming HB remarked: “Kevin Hart and Nicolas Boillot have built an exciting integrated agency with strong analytical skills and highly-regarded creative programs. They have had remarkable success marketing complex technologies to a wide range of audiences.”

“We expect HB to fit seamlessly within the organization because of our closely aligned approach and process, and complement our substantial existing integrated marketing and communications abilities. We value HB’s long experience of working for international companies, especially in Europe, where IPREX is also very strong.”

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About IPREX
IPREX is one of the world’s major corporations of public relations and communication firms. Founded in 1983, its 74 partners have 113 offices in North and South America, Europe, the Middle East and Asia Pacific, with annual revenue of US$202m.  Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies.

About HB
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Confirmit, ContextVision, Coghlin Companies, EMC, CA, Hobsons, Valtronic and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

IPREX enquiries
David Watson, executive@iprex.com, +44 1273 845462

HB
Mark O’Toole, motoole@www.hbagency.com, +1 781 893 0053

It’s Leap Year. What Are You Doing With Your Extra Day?

By Lambeth Hochwald from entrepreneur.com

Coming only once every four years, Leap Day is an ideal occasion for small-business owners to do something special for customers, colleagues, even charities.

“Leap Year offers a bonus day so it’s an excellent time for small-business owners to offer extras to their clients and customers,” says Susan Wilson Solovic, CEO o It’s Your Biz, a video news and information site for small businesses. Some businesses are taking the opportunity to promote it as a day to give clients free consulting or offer discounts. Here, four small businesses describe how they’re planning something special for Feb. 29.

No. 1: Provide free advice to potential clients.

Boston-area businesses can get free marketing advice if they take advantage of a Leap Day promotion offered by HB Agency, a B-to-B marketing firm in Newton, Mass. On Feb. 29, the firm will provide half-hour marketing sessions free of charge to anyone who signs up.

Called “An Extra Day the HB Way,” the promotion grew out of lunch meetings at the firm. Its 15 employees were asked to create a “Leap list” of projects they’ve been putting off or something creative they’ve wanted to try but haven’t had time to do.

“We’re inviting people to either come in or phone in and receive free public relations, marketing, and branding consulting,” says Mark O’Toole, the agency’s managing director of public relations and content marketing. “Maybe they’ll turn into clients or maybe they won’t. The idea was to showcase the fact that we’re thinking creatively about the day and want anyone who comes in to walk away with some fresh ideas.”

No. 2: Show business colleagues you appreciate them.

There’s no such thing as a free-from-business lunch. So Sean Smith, president of Third Street, a six-person advertising agency with offices in Chicago and Indianapolis, decided to use Leap Day for social lunches to show appreciation.

“Entrepreneurs find themselves most often engaging with clients or vendors when there’s a specific need or deadline to be tended to,” Smith says. “Our Leap Lunch is focused on letting all those people who are key to our success know that we appreciate our collaboration without a context of a need.”

Third Street’s chief creative officer is having lunch with a production partner, and the chief operating officer is treating the firm’s banker to lunch. Even junior members of the team will enjoy a Leap Lunch. “Our newest employee is going to reach out to the person at Indiana University who connected our firm to her,” Smith says. “She’ll be expressing her appreciation for making that connection.” As for Smith, he’ll likely end up having every meal with local reporters that day. “I’m going to try to have coffee with one journalist, lunch with another and dinner with a third,” he says.

No. 3: Offer a seminar with free, but valuable content.

Oak Mortgage Group, a Dallas-based mortgage bank, plans to offer Facebook marketing training on Leap Day to area real-estate agents. “We’re always trying to build relationships with Realtors, and Leap Day is a great day to do this,” says Zach Daniel, a loan officer who will be leading the seminar.

Oak Mortgage decided on the seminar because of positive response to a similar Realtor event it offered recently, showing how to do branding on Facebook and how to reach out to leads in a systematic way.

To promote the 90-minute lunchtime seminar, the firm will naturally run Facebook ads. It also will partner with a title company that will host the event. “We’re going to try to play up the idea that you have this extra day so why not use it to get ahead in your business,” Daniel says. “By creating a unique event on an already unique day, we’ll build momentum and create greater feelings of fondness toward our company than if we billed the event as a normal event on a normal day.”

No. 4: Create a fun event that fits your brand — and helps charities.

Employees at Bullfrog & Baum, a public-relations firm with offices in New York City and Los Angeles, know a little something about frogs. The offices are filled with everything from gummy frog candies to stuffed frog toys because founder Jennifer Baum’s late mother-in-law happened to be a fan of all things frog-related. With Leap Day on the horizon, it only made sense to create a frog/leap-related event.

Four amphibians will compete in a Leap Day race at the firm’s New York City office to raise money for four local food charities. “This event is a good fit for us on many levels,” says Jennifer Baum, president of the 12-year-old firm, whose clients include restaurants and other companies in the hospitality industry. “It’s frog-focused, which speaks to the name of our company. It’s original and fun, which is how we like to describe ourselves. And it’s for a variety of good food-related causes, which speaks to our commitment to the industry in which we work.”

The race will be broadcast live on Ustream, and through Six Degrees, anyone can send donations to the charities. Baum plans to match the donations collected by the winning frog, which could be the Arsonist, a fire belly toad, for the Share Our Strength charity; Beefsteak Tomato, a baby tomato frog, for Citymeals-on-Wheels; PhilLeap, a white tree frog, for Edible Schoolyard; or Alistair Cummerbund Higginbottoms IV, a fancy tree frog, for City Harvest.

HB Expands Business-to-business Client Roster with Aquanima

Aquanima selects HB to lead direct C-level-targeted marketing campaign

NEWTON, Mass. and SAN ANTONIO, Texas – November 14, 2011 –  HB, an integrated branding, marketing and public relations agency, welcomes Aquanima to its growing roster of business-to-business clients. Aquanima selected HB to develop and execute a strategic direct marketing campaign targeting C-level banking executives.

Founded in 2000, Aquanima, specialist in spend management and part of the world’s fourth largest bank, The Santander Group,  emerged as a response to the growing need of senior management to improve companies’ income statements. A team of more than 250 purchasing specialists that makes up Aquanima in 11 countries constantly works to support customers in over 120 purchasing categories covering direct and indirect goods as well as services.

Positioned as a leader in spend management – eSourcing, eProcurement, outsourcing and consultancy – Aquanima seeks to generate awareness, heighten interest and secure conversations with a select group of banks in the US and Canada.

“We chose to work with HB based on our aligned methodologies. Similar to our company, HB approaches each client as a unique individual, both in culture and business model, and creates a customized strategy to suit its overall business needs,” said Alfredo Poncio, CEO of Aquanima USA.

President and Creative Director of HB, Kevin Hart, explains: “It’s increasingly challenging for a company to present its key message and value proposition to C-level executives. Aquanima’s need to speak to a select group of people who are difficult to reach, and grab their attention quickly with a compelling message, is the kind of challenge our multi-disciplinary team thrives on.”

To learn more about Aquanima, please visit www.aquanima.com.

HB’s client portfolio includes high technology, medical technology, clean-tech/energy and education markets, and includes such brands as Hobsons, Harvard University, Baxa Corporation, Coghlin Companies and more. For more information about HB please visit hbagency.wpengine.com, email info@www.hbagency.com or call 781-893-0053.

# # #

About HB
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Baxa, Confirmit, ContextVision, Coghlin Companies, EMC, Northeastern University and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, advertising and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053. 

Contact Information:
Molly Delaney
HB
781-893-0053
mdelaney@www.hbagency.com

HB Welcomes Mitch Tyson to Advisory Board

Tyson, co-founder of the New England Clean Energy Council, expands HB’s clean-tech reach and acumen

NEWTON, Mass. and SAN ANTONIO, Texas – September 20, 2011 –  HB, an integrated branding, marketing and public relations agency, today announced Mitch Tyson is joining James Tenner, Eileen Shapiro and Pieter Schiller as the newest member of its Board of Advisors. Tyson, an experienced high-tech executive, entrepreneur and co-founder of the New England Clean Energy Council, brings deep roots and years of experience in the clean-technology industry to HB.

From 2005 to 2010, Tyson served as the CEO of Advanced Electron Beams (AEB) – an industrial energy efficiency company – joining the company upon its completion of its Series A round of funding. During this period, Tyson led the company in raising $50 million in venture funds and established a new business model and market strategy in the pharmaceutical, food and beverage packaging, industrial coating, and engineered materials industries.

“Mitch brings a fresh perspective and new insights to an already unbelievably helpful Board of Advisors,” says Kevin Hart, President and Creative Director of HB. “From deep industry expertise to best practices in business, our Board has guided HB’s steady growth during turbulent economic times. Mitch will be a critical component in continued growth, particularly as we increase our client base in clean technology.”

Tyson joins James Tenner, Eileen Shapiro and Pieter Schiller on HB’s Board of Advisors. James Tenner, one of the five founding members of AT&T Capital, brings twenty years experience building market-leading companies and managing large organizations; Eileen Shapiro spends a major portion of her time with young companies, working on a broad range of issues with over thirty years experience in strategy consulting and working with entrepreneurial ventures, first at McKinsey & Company and now with Hillcrest Group in Cambridge, MA; Pieter Schiller, a former General Partner at Advanced Technology Ventures, an early stage technology focused venture capital firm, worked with companies in the fields of pharmaceuticals, medical devices, diagnostics and health care information technology for almost twenty years.

“I’ve worked with numerous agencies in the past and have always been curious about their operations and management,” said Tyson. “Joining HB’s Board gives me ‘behind the wall’ experience with a well-recognized B2B technology agency. I have the opportunity to help a uniquely talented group of marketing experts gain deeper insight into my own areas of expertise – namely business management and clean-tech.”

In addition to his former executive position, Tyson serves on a number of corporate, non-profit, and governmental advisory boards, and as legislative assistant for energy for Senator Paul Tsongas. He advises start-ups, early stage companies, VC’s, angel groups, and private equity firms in addition to his writing and lectures on clean energy, entrepreneurship, management, and the triple bottom line.

HB’s client portfolio includes high technology, medical technology, clean-tech/energy and education markets, and includes such brands as Hobsons, Harvard University, Baxa Corporation, Coghlin Companies, LEM, OTE Corporation and more. For more information about HB please visit hbagency.wpengine.com, email info@www.hbagency.com or call 781-893-0053.

# # #

About HB
Founded in 1999 as a business-to-business integrated marketing agency, HB clients include Baxa, Confirmit, ContextVision, Coghlin Companies, EMC, Northeastern University and others. HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, advertising and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053. 

Contact Information:

Molly Delaney 
HB

781-893-0053
mdelaney@www.hbagency.com