Eric Mower + Associates Updates Brand to Mower as Part of Milestone 50th Anniversary Celebration

New York, NY – As part of its 50th anniversary, one of the largest independent marketing and public relations agencies in the U.S. is taking a page from the very same playbook it often recommends to clients looking to embrace change. Eric Mower + Associates has unveiled a refreshed brand – Mower – that reflects a sharpened strategic focus and energized commitment to creative solutions to fuel its clients’ growth.

“We’re not just celebrating a milestone, we’re focusing on what it will take for Mower and our clients to be successful for the next 50 years,” said Eric Mower, chairman and CEO of Mower. “Clients are attracted to Mower because of the energy, talents, expertise and creativity of our people. Change is a constant in our industry and we must stay ahead of the curve on trends and technology to remain relevant for our clients. The rebrand to Mower embodies the more direct, open and flexible realities of marketing in today’s world.”

Eric Mower began as a four-person Syracuse agency in 1968, growing the company to 175 employees with nine offices, including New York City; Atlanta; Boston; Charlotte, N.C.; Cincinnati; Buffalo, Rochester, Albany and Syracuse N.Y. The agency has won some of the industry’s top accolades including Cannes Lions, Clios, Addy Awards and Silver Anvils, while earning Bulldog Reporter Agency of the Year honors in 2016, twice being ranked by Advertising Age as a “Best Place to Work,” as well as a “Top Place to Work in PR” by PR News. Earlier this year, Mower was ranked # 4 among U.S. agencies by B2B Marketing. Mower’s unique Brand as Friend® philosophy harnesses the core aspects of affection, relevance and trust to help clients more closely connect with key audiences to drive marketing success.

“We’ve been at it for 50 years, but our work has always embraced original thinking and the courage to take a strategic stand that helps to differentiate our clients,” said Mower. “Mower is a new expression for our brand that illustrates that we’ve always been more about ‘we’ than about ‘me.’ For five decades we have attracted supremely talented professionals who serve their clients with dedication and care. We built a reputation for persistence and determination by attracting successful people that bring a press on attitude in solving client problems and identifying results-producing programs.”

The Mower branding was shared last week with all employees during a series of events aimed at further communicating the purpose of the change, reminding staff of the storied history of the organization and celebrating the launch. Clients are being brought up to date on the brand name refresh and everything from the firm’s mower.com website to signage at each office location are being updated.

Mower is focused on integrating digital-enabled and data-driven marketing tools in all client campaigns, with breakthrough creative and sophisticated public relations and public affairs programs to build awareness, shape perceptions and drive actions that build brands and generate sales.

What’s a Facebook user to do? Acknowledge the reality of a flawed platform that we’re still going to use

By Steve Bell and Allie Friedman

Google [itself a provider of opportunities for intrusion] the phrase “What should people do about Facebook now?” and the first page of responses is all about getting off Facebook.

None are from this month, or recent days, however, when the revelations about Cambridge Analytical stealing your data emerged.

So, don’t say you weren’t warned. It’s called Facebook. Its DNA doesn’t have a privacy gene. And since it first appeared, critics of all persuasions warned it was a deal with the devil.

But, indeed, what do businesses and individuals do now?

Facebook rushed out new options to provide “more” control over privacy, and make it easier to find them. An NPR story from March 28 also notes that Facebook CEO Mark Zuckerberg solemnly promised improved privacy options – in 2010. How’d that work out for you?

Face reality here. No one’s putting the Facebook genie back in the bottle. We may worry about air pollution and global warming, but most of us still drive a car. We know running will lead to injuries, but we still run. We may not love our jobs, but we need the money.

Point is, even if you’re not on Facebook, Twitter, Instagram, Pinterest, Snapchat and LinkedIn, even if you don’t have a smartphone and stay off the internet, your information is still out there for the plundering.

If you are a company or a non-profit, a school or college, your information is available in public. What can you do? Be smart, careful and thoughtful about what you share.

The lawyer and PR person’s admonition goes like this: “Never write if you can speak; never speak if you can nod; never nod if you can wink.” And former New York Gov. Eliot Spitzer added “never put it in email” – advice he apparently could not follow.

NPR reported that Facebook Chief Privacy Officer Erin Egan and Deputy General Counsel Ashlie Beringer said: “We’ve heard loud and clear that privacy settings and other important tools are too hard to find and that we must do more to keep people informed.”

The changes make it easier for users to see what information they’ve shared, delete certain personal information and control ads that they see, according to NPR.

In the end, will businesses leave Facebook in any meaningful numbers? Not likely. Nor will individuals. The very currency Facebook prints its billions on is your information. It’s not going to stop mining that data. To expect otherwise is like telling a tobacco company to sell a healthy cigarette. A business or a person can limit access, but it’s counter-intuitive to think for a moment that you could stay private and stay on Facebook.

Or, that if you were to leave Facebook that your information would somehow migrate to a vault only you can open.

Facebook started and spread like the flu with the idea of sharing. We share where and what we eat; what we buy; where we vacation; what our children do; what we think today; what we love and what angers us.

Expecting Facebook not to share this information is like waiting for a subway train with no other passengers. Not going to happen.

In 2015, the Pew Research Center found that 83 percent of mothers and 74 percent of fathers say they agree or strongly agree that they get parenting information from social media. Where is Amazon, Kimberly-Clark, Earth’s Best, Baby Bjorn and Beech-Nut going to seek and find these parents?

What’s the key to the success of Amazon and Google? Data. How did Spotify turn the music business upside down? Data. All of these global companies that attract millions of users leverage the information they get from them, whether it’s the products they buy, the songs they listen to or the places for which they search.

That’s not a secret. And it’s most certainly not stopping people from online shopping. It’s part of what you sign up for when you download an app, create an email account or type “where to eat dinner downtown.” Whether you like or it not, it’s the world we live in today and we can’t place all of the blame on the company.

Even the supposed solution to, or inoculation against, Facebook’s sharing too much information is #deleteFacebook. It’s a hashtag, people. You’re sharing a decision on social media about leaving social media?

We know soft drinks are unhealthy; we know too much beer or wine is dangerous; we know cars crash and household cleaners are fatal if swallowed.

Reforms are needed in Facebook’s operations. Social – there’s that word again – pressure will drive change. The Federal Trade Commission may institute new rules and protections. And, Facebook itself, having lost almost $50 billion in market capitalization on paper in two days last week, will adjust.

Be wary, however, not of Facebook today, but what’s next. You can start your car with a phone app; you have a Google Home or Amazon Alexa at your house or Apple’s Siri on your phone and in your car; you may even have a camera in your refrigerator so you can see from the supermarket aisle if you need milk.

What’s next should be the bigger concern.

For more information:

https://digiday.com/media/facebook-has-a-real-problem-nbcuniversal-ceo-steve-burke/?utm_medium=email&utm_campaign=digidaydis&utm_source=publishing&utm_content=180328

https://www.nytimes.com/2018/03/28/technology/personaltech/social-media-timeline.html

Community Building 101: The Acid Test Every Message, Blog Post, Tweet and Idea Must Pass

If you’re in business, you understand value. You ensure every action adds value to your business goals or bottom line. But do you evaluate your community-building initiatives as stringently?

Why social communities are important

Social communities can make or break your business. Whether you’re in B2B or B2C, there’s no better way to “cut through the clutter” than having a community of customers, prospects and influencers that has your back.

Social communities are valuable and can be your brand’s strongest advocates. They can also be a big driver for bringing in new customers. CrossFit and SoulCycle are both great example of using the social aspect of their brands to differentiate themselves in an otherwise crowded market.

But social communities don’t happen overnight.

First, choose the right audience for your specific cause or topic. This is where customer service is crucial, no matter the business or industry. This is the group that should remain at the center of all your marketing and community initiatives. Some quick, but important, questions to ask include:

  • Is the audience appropriate for your business?
  • Has your audience changed since you first started building a community?

Keep in mind that irrelevant, legacy audiences can be a source of blind headaches when they voice their disappointment in the way the company has changed. On the flip side, relevant legacy audiences can be your best friends – especially in times of trouble.

Once you’ve nailed down your audience, you’re ready to nurture your budding community with these four methods:

Listen

If you’re not engaged in social media listening, you’re missing out on tons of insights about the people who are actively talking about your industry and brand. Keep track of what the top influencers and prospects in your industry are reading and sharing. What hashtags are they using? What types of content are they sharing? What do their bios look like? What are their pain points?

Autonomy

While you want to control every aspect of the community-building efforts, you can’t. Control what you can and act responsibly, but know that at time you need to let your community develop organically. Allow your newfound audience to build its own momentum.

Engagement

Once you’ve kept an eye on the pulse of activity within the community, opportunities to engage will present themselves. Ask and answer questions, comment on their posts, like their activities, share their content and follow them back. Over time, they’ll notice your engagement and appreciate it – and they will likely return the favor.

Reward

People love rewards and they love validation of their actions. Go ahead and thank people for sharing your content. Invite them to company events and webinars. Use your social platforms to maximize brand loyalty by first engaging your social community. Let them be the first to know about your brand’s news, rewards programs and more. This creates an exclusivity that people naturally crave. In turn, you can make your social media platforms the place customers are encouraged to refer your business through different contents, recognition and more.

Great! Now What?

It’s easy to forget that your business is not the center of your customers’ universe. Their lives are filled with experiences, information, relationships and stories that have nothing to do with you.

To them, you are an occasional blip on a crowded radar screen — and if you can maintain some frequency to your blip and some relevance to the audience’s radar screen, you’ve done more than most.

Focus on how well you engage those you attract.

Maintain awareness of your audience and how you want it to change over time as you continue to engage your social community.

To do this, we believe every social initiative, down to each tweet, should pass a quick “acid test” to evaluate its strength.

The Community Acid Test Every Message, Blog Post, Tweet and Idea Must Pass

  • Do we believe it?
  • Will it interest at least 50 percent of our target audience members?
  • Will they believe it?
  • Does it in any way risk making an audience member feel disrespected?
  • Will they feel good passing it along?
  • Does it build on themes our audience has already discussed?
  • Do we mind if the audience runs with it?
  • Can it impact the company in any negative way?
  • Does it add value to our audience’s life?
  • Does it help advance our cause or mission?
  • Does it help audience members feel good about their relationship with us?
  • Does it help build positive bias towards our brand in some way?

Depending on the answers to these questions, teams can easily decide whether to move forward with a specific tactical initiative, such as a particular blog post or tweet.

For example, suppose you sell energy recovery ventilation (ERV) technology for HVAC systems. Over time, you’ve built a social community of salespeople, facilities managers, HVAC equipment suppliers and commercial real-estate owners. For these audiences, you can offer tremendous expertise about HVAC, ERV and a host of associated benefits and opinions. You can start discussions about technology, help your audiences understand the competitive landscape and trade-offs, and opine about a wealth of topics ranging from clean-energy installations to various energy efficiency strategies.

As you can imagine, such an acid test varies from industry to industry. Creating and using your own acid test to evaluate your social content will ensure that you add value to the all-important intersection of your organization and your audiences’ lives.

In return, the community will add value to your business for the long term.

The Design of Voting

We can fly a man to the moon, but we can’t design an effective ballot. What gives?

It’s amazing to know that we, as American citizens, cast votes to elect our officials; however, it’s equally disappointing when your experience at the polls is nothing short of confusing.

Earlier today, I cast my vote at my local polling place. Having done this for several elections, a few things stuck out:

  • many voters didn’t know what precinct they lived in,
  • others were unfamiliar with the voting process, and, most importantly,
  • the ballot appeared to be designed by a third-grader.

And “designed” is used generously. Shouldn’t this be simpler?

Fundamentals

Ballots should be designed for two things:

  • Legibility: Know your audience and assume that voters will have a difficult time reading small or light type. Typeface matters!
  • Ease-of-use: The last thing a voter should be when reading a ballot is confused. Keep the design as simple as possible while still communicating key information.

That’s it. A legible, easily understood ballot will make for a much better polling experience – which should be more a celebration than a frustrating nuisance!

How do we guarantee this result? A few design enhancements can go a long way.

Embrace space

First, we must separate key blocks of information. The federal election, state election, and local races and questions should all be given ample white space in between each other. Similarly, each candidate should be clearly marked and given air to breathe. Cramming several candidates into less space may save paper, but doesn’t provide clarity or a satisfying experience to the voting public.

Simple instructions

Work under the assumption that this will be everyone’s first vote. Perhaps the voting area of the ballot comes with a line of text reading, “Vote for one of the following candidates. If you vote for more than one, your vote will not count.”

For local elections (perhaps state representatives), ballots might read, “Vote for one of the following state representatives. State representatives work for the Commonwealth of Massachusetts and represent districts across the state.”

This seems overly simple, but can help voters feel more confident about their voting responsibility.

Sizing

My ballot used similarly-sized type for the entire document. There was no dominant element and all the information held similar weight.

Altering the headline size on a ballot can make a huge difference. Each section (federal, state, local) should have its own heading, all consistently sized. The next level of information (the candidates’ names) should have a smaller type treatment. Finally, supporting information like a candidate’s party, address or explanatory text for a question should have a tertiary treatment and size. The size and weight of type should work like a funnel or headline structure for a web page.

Civic importance

Just as it’s the responsibility of Americans to cast an educated vote, it’s just as important for local and state governing bodies to design a simpler voting process.

With so much cynicism and voter apathy surrounding voting, the experience must be made simpler and more enjoyable. Americans should feel empowered every election, not frustrated and pressured.

In short: save the ballot and save our elections!

Networking for Introverts: 7 Tips for Your Next Event

networking_introverts

Have you ever been uncomfortable in a room full of people? Do you revel in the thought of just reading a book by yourself on a Friday night after a long week? Do you get more accomplished alone than in a group?

You might be an introvert.

Introversion often gets confused with shyness, but being outgoing and introverted are not mutually exclusive. In the case of introversion and extroversion, we are talking about the amount of stimulation that recharges you. Susan Cain, author of the book Quiet: The Power of Introverts in a World That Can’t Stop Talking, explains:

“Introverts…may have strong social skills and enjoy parties and business meetings, but after a while wish they were home in their pajamas. They prefer to devote their social energies to close friends, colleagues, and family. They listen more than they talk, think before they speak, and often feel as if they express themselves better in writing than in conversation. They tend to dislike conflict. Many have a horror of small talk, but enjoy deep discussions.”

Introverts are needed in every industry and marketing is no exception. As marketers, we need to listen to our clients’ challenges to make informed and customized suggestions. Great ideas don’t always come from a group brainstorm, sometimes they occur during a solo walk to the café or while you’re enjoying a dinner by yourself

One area where introversion presents challenges is networking. I confess: talking shop to strangers is usually the last thing I want to do after a long workday.

If you’re an introvert and find yourself anxious leading up to a networking event, here are a few tips:

Bring a friend
This helps get your feet wet. If you are really interested in a topic or hearing a speaker but dread the awkward “mingle” time full of small talk, bring your extroverted friend to start conversations.

Pump yourself up
You are awesome. Staying at home or hiding in the corner is not only stunting your growth, it is doing the world a disservice. Your voice is needed because you are the only one with your perspective and experience.

Find another introvert
One-third to one-half of the world’s population is introverted. That fraction decreases in social settings, but I guarantee you will still find one. Introduce yourself. It can be as simple as “Hi, my name is…” or “Hi, what brings you here?” Focusing on making one meaningful contact is less intimidating than trying to meet X number of people.

Choose an event that incorporates activities
Check the event description or contact the organizers to see how it is structured. During the Diversity in Tech event I attended two weeks ago, the facilitators from Resilient Coders instructed us to get into small groups for a variety of activities. After some individual work and small group discussion, we all heard from each of the groups. This balance of alone time and outward discussion allowed introverts and extroverts to have their voices heard. Jiaorui Jiang, a fellow introvert I met at the event, felt the same way.

“The fact that it’s called a ‘networking event’ is intimidating actually,” Jiang said. “I would much rather go to events that are talk or activity focused so at least I know whoever is attending and I have similar interests and have things to talk about. But if I don’t feel like networking, I would really appreciate a safe space where I can get some alone time and not being judged.”

Shut your phone off
This one is difficult, but important. We have become so addicted to our mobile inboxes, newsfeeds and texts that walking around with faces glued to screens has become the status quo. It’s too easy to hide behind your screen and avoid interaction. Turning your phone off is a good reminder and challenge to talk to the actual sentient humans around you.

Practice your elevator pitch
If your barrier to attendance IS talking about your work, practice. Ask a coworker to hear your two or three sentence speech about what your company does and your role in it. Then ask a friend to hear the refined version. Are you missing anything? What questions might come up for someone who has never heard of your company or position?

Be interested
Seek out the speakers or attendees on Twitter, LinkedIn, etc. See what common interests you have and come up with questions to ask. Find people volunteering at the event and ask about their organization. You can even come up with a blog topic related to the event and use it as an excuse to talk to people. Introduce yourself by saying, “Hi I’m writing a blog on XYZ, can I get your opinion on …”  That’s what I did!

Also, read Susan Cain’s book or listen to her TED talk.

Big Game. Big Ads.

February in Boston. The Celtics are off to a great start. The Bruins are holding down third in the Eastern Conference. Sox pitchers and catchers report to Ft. Meyers in 10 days. But, this weekend, it’s all about football. For the seventh time since the 2001 season, the New England Patriots are in the championship game.

Of course we’ve all been wearing our Pats gear* for the past two weeks in preparation for the Big Game. But we’re communication professionals as well, so we’d be lying if we said we weren’t excited for the ads as well. In honor of the unique art form that is the Super Game ad, we thought we’d take a look back and recall our favorites from past years…

Reebok “Office Linebacker with Terry Tate” (2003)
Matt: I loved this – physical comedy, great dialogue and they never tried to sell me something–it was just fun and memorable.

terrytate

Doritos “Tea Party” (2013)
Amanda: It’s light hearted, makes you smile, and who doesn’t love one of the most delicious, dirtiest snack foods!

teaparty

Snickers “You’re Not You When You’re Hungry” (2010)
Stephanie: Snickers has done a great job with these spots because viewers EXPECT these “You’re Not You…” commercials and always look forward to who will be featured next. Betty White is seriously the best.

bettywhite

Monster.com “When I Grow Up” (1999)
Kevin: It was epic at the time. Nothing but copy cats since. Solid and simple concept, executed masterfully.

monster.com-grow-up

Ameriquest Mortgage “Surprise Dinner” (2005)
Keith: I love the contrast of visuals in this one. The white color palette and the sweetness of the situation until it all turns in an unexpected way. 

cat

Volkswagen “The Force” (2011)
Christine: Just brilliant. I love the fact that it’s in the eyes of a child. Simple yet memorable!

force

Always “Like a Girl” (2014)
Katherine: This one is my favorite. The spot has stuck with me because of its authenticity, empowering message and courage to take on serious social issues.

likeagirl

E-Trade.com “Wasted $2 Million” (2000)
Jonathon: 17 years later and this is still the first ad that comes to mind for me. The cost of ad buys had been big news in the months leading up to The Game; E-Trade capitalized on the news stories and put out this bizarre yet perfectly on-message spot.

monkey

We’re all looking forward to the new crop of ads this year. And, of course, GO PATS!

 

*Full disclosure: I’ve been a lifelong 49ers fan. Joe Montana > Tom Brady

Almost Missing My Flight Restored My Faith in Humanity

It’s 6:25 p.m. and the back of my neck is prickling with sweat. My flight leaves in 17 minutes. Not boarding, leaving. In the 30 minutes that have elapsed since being in line, I have moved approximately 12 feet closer to the TSA official checking IDs and boarding passes.

I start doing the math. If it takes me another 15 minutes to get to the scanners, I will have 60 seconds to get my luggage and sprint to the gate. Not possible. I start to think about all of the money I will have to pay for another flight, the inconvenience for my family picking me up and I realize that I cannot miss this plane. I will have to rely on the goodness of other people.

I spent most of my queue time talking myself out of this option. I don’t want to be that person. After all, I am the one who left work late, took a Lyft Line rather than a regular ride and knew that the TSA is short-staffed. I don’t deserve to get the expedited version of the bag check experience. Despite that, I start asking my fellow line-mates if I can pass.

flight_800“Excuse me, I’m nervous that I will miss my flight, may I go ahead of you?”
“Sorry, do you mind if cut in line to make my plane”
“My flight takes off in 16 minutes, could I…?”

Each time I brace myself for anger, frustration and annoyance; and each time, I am pleasantly surprised. Everyone lets me pass, including the one or two slightly peeved travelers. Not only that, many of them seem genuinely concerned for me. One guy loudly announces that I should ask the entire line at once, after which the remainder of the line moves over to let me through.

The humanitarian aid does not end there. Once I go through the screening booth and collect my belongings I decide that I do not have time to put my sneakers back on. As I round the first corner of the terminal, I slide several feet in my socks and I realize this was not a good idea. Naturally, I continue running shoe-less anyway.

I’m approaching the third turn on my route as I hear “Miss! Miss!” My driver’s license had fallen out of the overflowing pile of belongings I am clutching to my chest. A nice gentleman not only alerts me of the issue, he goes out of his way to pick it up and hand it to me. I try my best to quickly and genuinely thank him so I could continue around the corner. I make the turn, looking for gate 38 – the one all the way at the end. JetBlue attendants are holding the door to close the tunnel as I swiftly slip in, phone in hand.

So yeah, I’m grateful for humans.

From Client to Partner: Tips to Create Lasting Relationships

shutterstock_75203164Like many, I waited tables during college. I worked at a local fine dining establishment, which mostly catered to out-of-towners, but had a fair number of local regulars as well. I could have easily gone from shift to shift making good money, but I quickly realized that the job was far more enjoyable when I started establishing my own “regulars.” Getting requested wasn’t just a matter of offering quick and friendly service, it was the result of making myself an integral part of the dining experience—my diners knew that I could recommend the best wine for their palate or what the chef may be offering off menu. By adding value to their dining experience, I became a trusted consultant, a partner if you will.

Years later as an ad agency account executive, I’m still in the service industry, and the same general concept applies in terms of adding value to the customer experience. Almost any agency can turn around a specific project request, but the good agencies form long-term relationships with clients based on trust. Given shifts in the marketplace, retainer-based agency of record relationships may not be as common, but years-long relationships can be built from project-based accounts by simply following a few guidelines:

  1. Don’t just take orders: Your agency is not Kinko’s, nor should it try to operate like one. Clients hire agencies for their design or strategic acumen (or both) to achieve objectives that serve their best interests. Offer recommendations and provide your perspective for “why” rather than simply asking, “what do you want?”
  2. Look for insights: You typically won’t spend countless hours researching the competitive landscape or digging into industry jargon if you’re not getting paid to do so. But keeping an eye on your client’s marketplace and competition as part of your day-to-day does prime you to speak in an informed way about your client’s business and recommend tactics or storylines they should explore.
  3. Think critically about design: We live in an age where design isn’t something that only luxury brands are thinking about. As marketing and design experts, “because it looks good” should never be a sufficient explanation of design intentions. As a brand advocate and steward, it is up to you to ensure a consistent and meaningful experience for your client’s customers—which means always thinking about the colors, shapes and other design components that define a brand.
  4. Be a good storyteller: Just as you should demonstrate thoughtfulness about design, you should be thinking about the story you’re telling. Whether B2C or B2B, marketing is all human-to-human and we all love a good story. Are you ensuring the stories you’re telling align to the brand? While you may not always be your client’s customer, put yourself in the customer’s shoes to ensure the words resonate.
  5. Become invaluable: By following the above items, you’re well on your way to becoming invaluable.  Beyond these things, it’s the details that matter and have impact. Pick up the phone instead of emailing or, better yet, schedule time for coffee with your clients. Be grateful. Be genuine. Be unexpected.

Becoming a reliable partner helps create an enjoyable and productive working relationship for both you and your clients. Not only can those relationships be long-lasting, but your “regulars” are more likely to refer you to others, resulting in even more happy clients.

 

5 Ways the Corporate “Ladder” Is More Like Rock Climbing

Written by Katherine Eckenfels and Erin Mooney

We have all heard the phrase “climbing the corporate ladder.” Many believe career advancement looks like clear-cut rungs that lead straight upward. However, sometimes this path can be a wall full of different options and problems at varying levels – kind of like rock climbing.

      • You learn the art of maintaining balance.
        Picture this – you’re 20 feet off the ground, legs spread as far as they can, holding onto little knobby protrusions coming out of the wall. Sounds like life, right? Let me explain. In order to stay on a rock wall and progress upwards, you have to be balanced. Sometimes this means looking like a starfish, other times one leg is balancing out the opposite arm. Clinging to the wall drains your energy and makes it more difficult to make headway. Similarly, it is crucial to maintain a healthy work-life balance. Exercise, family and relaxation rejuvenate your mind and body and enable you to kick butt at all of those areas in life.
      • You embrace the challenge.
        Coming at the wall or your career with a positive attitude is essential. You need confidence that you are going to get to the top, crush that project, or get a promotion from the onset. Starting a climbing route you’ve never done or going into an interview can be daunting. Resolving to get to the top no matter what will wake up your desire to continue when it gets really difficult. Remind yourself how badass you are. Also – it’s totally normal to sweat.

rock_climbing_partners

      • You will fall.
        You’re climbing a route that you’ve been working on for weeks. No amount of chalk can make your hands stop sweating. You’re tired and losing your grip. Then, a poisonous thought enters your mind— “I can’t do it.” Just like that, you fall. Life is full of setbacks and failure. The symbol of a ladder, however, suggests that you start your career from the bottom and work your way up. Easy right? Well, sorry to burst your bubble but this isn’t Utopia. At some point you will fall. Maybe you’ll lose a big pitch, or maybe you’ll accidentally hit the ‘reply all’ button. Whatever the misstep be, learn to embrace the climb and everything that comes with it. Because the real success comes from the moment you get back up.
      • You build trust.
        Climbing isn’t just about you and the wall, there is also the person at the other end of the rope to make sure you don’t die. (Unless you’re climbing solo, then you’re just plain crazy and let’s be honest you probably will die.) The best teams are those that trust each other and believe in their teammates abilities. In most career fields you have to work with other people, and sometimes those people are the ones that help prevent you from falling.
      • You learn to solve problems.
        In rock climbing each route is called a problem. There’s never one easy way to get to the top and it may take a while to figure out a solution. If you’re in the creative field you can probably relate. When you hit a wall, the best thing you can do is take a step back and get a different perspective. Where did you get stuck? What are all the potential next steps? Once you’ve assessed the situation, you will be well on your way to climbing the top!

Erin transferred from the EMA office in Syracuse to join the Boston team. Katherine and Erin quickly discovered they shared an interest in rock climbing. The two joined a climbing gym and learned to belay together. Now the climbing spirit is spreading through the Boston office.

 

Your HB Newsgram

 


ABOVE THE FOLD
Here’s a piece of exciting news: HB officially combining with Eric Mower + Associates! The integration brings one of the largest independent advertising and PR houses to Boston to offer more of what HB does best, but with a bigger punch.
IN THE NEWS

Meet Emily Reichert, Executive Director of the fastest growing greentech incubator. In three years, she has evolved Greentown Labs from four startups in a grungy basement to over 40 companies in an inspiring facility.
INSPIRATION
This month we are inspired by this video about Robert Lee, a New Yorker who is helping battle hunger in the city by supplying food-insecure families with leftovers from NYC restaurants.
HB WRITES
HB’s Mark O’Toole makes the case that every business benefits from a Rallying Cry; clients and employees alike need a reason to believe. Find out how (and why) to uncover that aspirational motivation upon which your company was created.
HB CULTURE
Who’s not interested in the intersection of marketing, community building, teaching and… donuts? Enter: Melanie Cohn, social media marketing manager at Dunkin’ Donuts, who is profiled in this month’s HUBgrown Q&A.

4PM PUSH UPS
This is what we do to stay sharp around nap time. What do you toward the end of the day to stay awake? Tweet us at @hb_agency 
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