Blog posts don’t matter… do they?

Blog_Now

In a recent conversation with the HB team, someone asked if the work we do to keep our blog up to date with relevant content, interesting perspectives and topical news was worth it. You see, it requires a great deal of time and investment to do it well and to do it consistently. And sometimes it’s a struggle to keep up with the pace of the rest of the world’s zeal to produce content. But it is so worth it.

As a member of the HB new business team, I talk to a lot of prospects. Among the things that come up in our conversations is how they found HB and what interested them about us. This is also true of prospective employees and new partners. Very often they mention our blog. For example, last week one of the first things a prospect in the energy and sustainability world brought up was Nicolas’ blog about Solar. In another recent meeting, a prospective employee brought up a post I wrote years ago about an unfortunate incident at the OCCC. And there’s the prospect who was about to make a decision on which agency to select, read Chuck’s post about Tom Brady and chose HB.

A blog is an opportunity to express a point of view, take your opinions for a stroll, vent or wax poetic about… anything. And yes, it’s worth it.

Mower Boston

About Mower Boston

Mower’s Boston office delivers full-service B2B marketing, PR and branding with a focus on businesses in the high-tech, clean-tech and medical technology industries. We bring B2B stories to life, and work with companies in a variety of markets and media that range from local impact in Boston and New England to those that need global reach.

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