Business is Change

I have been a big Hugh MacLeod fan for years, and will often retweet his drawings (you can sign up for his mailing list at, but his May 10th piece hit home closely, especially after talking about the importance of change in my recent Marine Week writeup.

It took me years to admit to myself (and my father, a second-generation salesman) that PR is really just another word for sales. And it’s taken me some time now to come around to the realization that social media, if done right, is first and foremost an exercise in change management.

More specifically, my job is to help you change the culture of your organization. Here are some slides, derived from my recent session at NewComm Forum, that explore this a little more deeply (sorry for the small font, you can get a bigger version here):

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Todd Van Hoosear

About Todd Van Hoosear

Todd’s love of technology started as a child, when his dad would bring home chips and switches from his work in the electronics industry that would feed his imagination for years. Combining a stint as an IT guy with his education in PR and communication, Todd has helped clients in the engineering, mobile, cloud, networking, consumer technology and consulting spaces bring new ideas – and new takes on old ideas – to the market.

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