25 Best Movie Posters

Premiere Magazine has released a list of the 25 Best Movie Posters Ever (at least according to them).I found the movie posters engaging and interesting – partly because there are no movies more recent than Silence of the Lambs listed.  Most posters are so much more artfully done than movie posters today.  I especially love the number one poster – Saul Bass’s design for Anatomy of a Murder.

65: Too young to die

Ed Bradley, the longtime ’60 Minutes’ reporter lost a battle with leukemia yesterday, at age 65. CNN had a nice career re-cap. I am fond of Ed Bradley, Mike Wallace, Andy Rooney and 60 Minutes because of my dad. Growing up, on Sunday evenings after football, I would sit with my dad and watch while brilliant journalists told unique stories through insightful and sometimes confrontational questions. Ed Bradley was a master of puting his company at ease with his body language and his calm words.Reading the news of Ed Bradley’s death made me think of my dad. He’s much older than 65 and quite alive. For that I’m thankful. I think I’ll call him tonight.

Election Time: a Chance to Learn from the Masters of Spin

 

Like most of my friends, I complain about politicians who slam each other with negative ads and who rarely answer the question they were asked in debate situations. Yet, also like my friends, I can’t pull myself away from the spectacle. It’s like driving by a bad car accident. I have to look.

And the fact is, politicians are expert marketers (or working with expert marketers). There are lessons to draw. I think the most important of these mirrors what we recommend our clients do every time they interact with media and analysts: fall back to the key messages. Each political candidate boils his or her plans and policies to three to five key messages. These are repeated at every possible chance, and applied to both themselves and their competitors.Consider this: many Americans do not know the words to the national anthem, yet they can generally say the following about the Republicans and the Democrats: Republicans claim that they will keep us safer and wealthier while ensuring that our businesses are less encumbered by “anti-business” regulations. The Democrats claim that they will make opportunity more accessible to the middle class, health-care less expensive and handle national security in a more effective and long-sighted way than the Republicans.Based on my experience, most people can rattle off these key messages without being sure what the “truth” is behind them for any particular candidate, or even for the whole parties. So they’re not sure of the truth, but they remember the key messages. Interesting, huh? Even more interesting, if they say too much, they often lose — the customer’s don’t buy when they get too much information.This applies directly to our efforts in Public Relations (the repetition part, not the truth part, hopefully). Many companies want their audiences to know an enormous amount about their products or services. But when they speak to the world, they should focus on two or three key messages that will produce a desired effect. That desired effect is usually something like:”We will be considered as a top contender whenever anyone is in the market for our product or service.”Whether we’re designing ads, writing press releases or preparing a datasheet, we should help clients figure out which two or three kernels of information their audiences must remember in order to produce the “desired effect”? Hey — marketing materials don’t sell the product or service. They just get the buyer to the door. Trying to do more dilutes the messages and often ruins the effect.So let’s strive to always figure out the key messages and use them every time we communicate: in our editor and analyst meetings, on our Web site, in our printed marketing materials, in our press releases and in our personal interactions with customers and prospects. As the politicians demonstrate, if we figure out the right key messages for our audiences, repetition works. But let’s remember the other part as well: let’s deliver on the messages and leave no confusion about the truth of our rhetoric!