Getting Set for LaunchCamp Boston

Working on LaunchCamp Boston has been a pretty exciting thing this week. We’ve seen the sign-up list grow with some wonderful participants heard from some wonderful people who want to take part and add to the discussion along with the many who were already on board to work with us on this project.

It looks like the Microsoft NERD Center will be packed on February 4th.

Our goal is to help entrepreneurs make the decisions needed to launch their brand, product or service. While a lot of events help you learn how to find VC money or learn how to sell sell, this one falls in the middle by taking on the PR and marketing angle.

I’ve worked with many companies over the years that have struggled with just this problem. Years ago it was pretty easy, as the marketing options were much more limited. But today, when your Website is more than a billboard and you’re tasked with engaging with your audience through social media, and on top of that, still need the exposure offered by traditional media, it can get very confusing. Today even your customer service and product development teams have become key parts of your marketing and PR effort.

But more than that, they’re often not sure what pieces of the vast marketing puzzle they truly need. LaunchCamp is about understanding that puzzle and having the information to make informed choices.

Among the highlights is a panel hosted by David Beisel of Venrock Partners that also features:

The breakouts sessions themselves look to be pretty amazing and a chance for smaller discussions, but also as interesting is the PR Imrpov. This is something created by Adam Zand in which he takes the basic facts about a business from someone in the audience and “pitches” it to a reporter on stage. In this case Adam will be pitching to Scott Kirsner of the Boston Globe, as well as one or two other reporters who we’re still lining up.

If you haven’t seen it, it’s a great way to understand the skills involved in getting your name heard.

Our goal is that entrepreneurs come out of this event with a much better understanding of the skills they need to fill on their teams to get themselves through launch.

LaunchCamp Boston 2010 is Feb 4th

Fresh Ground Communications is very pleased to announce the first LaunchCamp event, scheduled for February 3rd & 4th, 2010. LaunchCamp takes a fresh look at PR, marketing, social media and management — and the technologies and tools that have evolved around these areas — and attempts to identify the challenges that organizations face in the launch process.

The event is designed to help entrepreneurs make the essential decisions needed to launch their brand, product or service. It is organized by PR, marketing, social media and business professionals looking to identify and replicate some of the best practices in the market for moving entrepreneurial organizations along the growth curve.

The event is being organized in conjunction with the Social Media Club Boston, Social Media Breakfast Boston and PRSA Boston Chapter, and being graciously hosted at the Microsoft NERD Center. Fresh Ground is pleased to be the founding sponsor, and we’re still looking for additional sponsors for the event.

Why LaunchCamp?
There are plenty of events designed to foster startups and help entrepreneurs find money, but there are very few events that focus on “the big splash:” how do you get the attention your company needs to grow and reach its business goals? This event is perfect for entrepreneurial organizations — especially bootstrapped, angel-funded and early-stage venture-funded businesses — looking to accelerate their growth using social tools and techniques.

Who is LaunchCamp Designed For?
This event is perfect for entrepreneurial organizations — especially bootstrapped, angel-funded and early-stage venture-funded businesses — looking to accelerate their growth using social tools and techniques. It is for both skeptics and those who need to convince the skeptics. It’s also perfect for “intrapraneurs”: innovators within larger organizations who are trying to create change.

LaunchCamp Boston 2010 is being held at the Microsoft NERD Center in Cambridge on the afternoon of Thursday, February 4th. There are two other events taking place before LaunchCamp:

  • On Thursday morning, we’re hosting Social Media Breakfast Boston #16: a Social Media Breakfast Bootcamp. The bootcamp event offering entrepreneurs and business people with a little less background in social media to get themselves up-to-speed in advance of the LaunchCamp afternoon event.
  • On Wednesday evening (Feb. 3rd), Social Media Club Boston and PRSA Boston are hosting a panel on the State of Journalism, Media and PR in 2010.

Registration for all of these events is now open. To register or find out more about LaunchCamp Boston 2010, please visit http://launchcamp.eventbrite.com/.

Speakers and a more detailed schedule will be announced shortly. If you’re interested in speaking at the event or sponsoring the event, please contact info@itsfreshground.com.


EVENT SPONSORS



EVENT ORGANIZER & FOUNDING SPONSOR

EVENT CO-ORGANIZERS

HASHTAG FOR THIS EVENT IS #LaunchCamp.