Boston GreenFest – a pleasure and an honor

A few words with Boston Greenfest organizer Karen Weber of the Foundation for a Green Future, and Hart-Boillot was on board. What better way to help advance some of our clients’ and our civilization’s causes than to contribute to such an event?

Boston GreenFest, which takes place on September 26 and 27 at City Hall plaza, needed assistance from all Hart-Boillot practices – media relations, to get the press and broadcast media interested and participating, creative services to design and produce numerous ads for all the media that have offered pro-bono insertions, and strategic communications to ensure that the look/feel and messaging are appropriate to the grass-roots mission.

While Boston GreenFest is a grass-roots initiative, it boasts an impressive list of sponsors and exhibitors. Get it in your calendar now, and get ready to learn about new technologies and ideas that can change our lives and help our planet at the same time. And, be prepared for great food, live music, and an expected 18,000 attendees.

Perspective and Conspicuous Consumption

I came across this Web site today: Running the Numbers. It’s a fabulous look at conspicuous consumption in the US today. I personally have trouble quantifying large numbers like 2.5 million plastic bottles used in the US every hour. However, the artist does a wonderful job of making those concepts really mean something.