Justine Sacco Will Make a 2014 Comeback

Justine Sacco's Notorious Tweet

Courtesy of Twitter via The Guardian

Shortly before Christmas, PR executive Justine Sacco sent out a tweet to her couple of hundred followers, then jumped on a flight to South Africa.

“Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!”

While she spent the next 16 hours offline flying from London to Cape Town, where she planned to see her family and spend a bit of vacation, her tweet sped around the globe. A horrified population jumped on the callous racism of it.

Articles were written, pundits weighed in, her name became a domain that redirected to AIDS charities, her own bosses denounced her actions, the hashtag #hasjustinelandedyet began trending on Twitter, just entering her name into Google brought up her flight information and one guy even interviewed Justine’s dad at the airport as he was waiting for her to arrive.

Sacco, meanwhile, had no idea any of this was happening. That is, until she turned on her phone and walked off the plane. Soon she was out of a job and the poster child for “how to mishandle your social media presence.”

Her career, however, must go on. She’s a relatively young woman who left a large scar on the internet. Will this very public, very despicable action cause Sacco to lose her public relations career? If she takes the right actions, probably not.

Sacco isn’t the first PR “princess” to find herself in a public mess. Remember Lizzie Grubman? Back in 2001 Grubman backed her Mercedes SUV into a group of people outside of a club in the Hamptons, injuring 16 people. Grubman earned herself 26 felony charges, including DWI, and caused almost $100 million in lawsuits as a result of her actions that night. Years later, Grubman retained her career and even got herself an MTV reality show.

PR executives need to be their own PR representatives, at all times. Like our clients, nobody is perfect. Some make inexcusable mistakes, like Sacco. While others perform less scandalous acts that can still cost them their jobs.

Here are some New Year’s resolutions Justine Sacco might want think about for 2014:

Apologize, apologize, apologize – and mean it

Justine Sacco did issue an apology over the weekend of the incident, albeit a weak one. Would she have issued a Twitter apology had her tweet gone unnoticed by the world? Probably not. If Justine Sacco really wants to apologize, she needs to do it with her actions and her words. Perhaps she should spend some of her newly freed time volunteering with a nonprofit to help them in their crusade to abolish AIDS. Maybe she needs sensitivity training. She might consider volunteering at an orphanage in South Africa where children affected by AIDS could use her help.

Since she doesn’t need to remind the public about her huge mistake, she can do this without telling the world. She should do it quietly and shared only with her inner circle, potential clients and employers. She needs to get on the road to public and private recovery and her actions will speak louder than words.

Use social media responsibly

There is nothing wrong with being edgy. I do it all the time, and overall have a very positive return from the technology community I work with every day. If you are not sure you can handle the responsibility of social media, you need to get out of PR. You are making the rest of us look bad.

Some things to consider when using social media:

• The internet is forever – Sacco quickly deleted her Twitter account, but that didn’t make a tweet go away. If you are saying it online, you are saying it for the world to hear and you better be comfortable with that. If you do something offline or even online privately, it can still find its way online. Act in accordance with what you want your public persona to be, for at some point the world may see it.
• Listen after you post – Posting on social media encourages engagement. When you are not online to monitor responses to your post you miss a potential opportunity. Imagine how different Sacco’s situation might be had she monitored her Twitter account for even 30 minutes after posting.
• Use the “Would my boss be upset at this?” rule when posting on your social media properties. If the answer is “maybe” or “yes” then do not post it. Is your online social network really going to lose out because they didn’t see your “awesome” drunk post from last night?

Remember your future employer

Public relations professionals know that some organizations and industries are more conservative than others. If a PR executive wants to work at a large, global company or a more reserved organization, like a school system or a political organization, then taking risky actions, whether they be on or offline, is a definite “no.” If someone wants more control over a risky public persona, they should work for an organization that will not be as affected should negative publicity hit their PR representative.

Worth noting: hateful, racist comments will put you out of a job at some point.

Find empathetic people and work with them

There are people out there who empathize with Sacco. I’m not one of them but certainly they exist. Sacco should consider keeping a list of those people and start to rebuild her tarnished reputation with the people who will give her the opportunity to do so.

Celebrities, athletes, politicians and other people of notoriety bounce back after public debacles. If Justine Sacco executes her 2014 comeback carefully, she will too.

People Like Pictures, So Start Pinning

Blog the 13thImages are powerful tools that can be incredibly useful and advantageous in marketing. We see more and more brands leveraging this power through various social media outlets. Facebook, Twitter and Instagram provide companies with engaging and personalized tools to optimize customer interaction. And there’s Pinterest, an image-sharing, graphics-oriented, ecommerce-enabled social platform.

People really like pictures, so here at HB we’ve stepped up our Pinterest game. Here are the top 13 tips and facts we want to share with you before you start a Pinterest page for your business.

Pinterest Tips

How has your company used Pinterest to engage customers? Do you have any tips to share? We would love to hear them.

Uncivil Discourse & Killed Services: You Get What You Pay For

Click anywhere on the "Google Graveyard" image above to lay flowers on the grave of your favorite deceased Google product

Click anywhere on the “Google Graveyard” image above to lay flowers on the grave of your favorite deceased Google product

Online civil discourse has gone down the crapper, Google’s messing with marketers and journalists, and the “social graph” rules Facebook and search alike. What’s a PR pro to do? Start spending some money on the important stuff.

Google’s making the (blog) headlines lately by killing Google Reader and apparently ignoring Google Alerts, leading journalists and marketing pros alike to throw their hands up in disgust and give up.

All the while, Google is plowing ahead with its plans to replace Evernote (good luck getting any love for this product from marketers or PR people, Google) as the networked note taking leader and to update its search algorithms to place even more emphasis on Google+ by making authorship (as defined in your Google+ profile) and your social graph even more important to make it to the top of people’s search engine results pages.

Meanwhile, our own ability to be civil has been tested by two high-profile cases (the firing of two people over in-person and online comments and the ongoing Steubenville rape case) involving the misuse of social media (and much, much worse) and its repercussions. I read many of the tweets and Facebook updates involved, and it depressed me. Let’s face it: social media is going to Hell in a bandwagon — one that many marketers are just now jumping on.

As I spent time researching and reading up on both of these stories — sifting through both opinion and fact — I harkened back to a wonderful conversation that Neville Hobson had with Ike Pigott on FIR #694 about the devaluation of opinion (and the proper research that needs to back it up).

If I Wanted Your Opinion I’d Ask for It on YouTube

"YouTube video Brandweer Nederweert" by mauritsonline

“YouTube video Brandweer Nederweert” by mauritsonline

Ike argues on the podcast that as it becomes easier and easier to share opinions, the overall value of opinion is dropping. Add to that the difficulty of sifting through the incredible amount of content that gets generated at ever increasing rates and the cost of researching facts is rising.

The pessimist in me would argue that the Internet is turning into one big YouTube comment thread. And the optimist in me isn’t far behind.

Google has been one very powerful tool in the battle of fact vs. fiction. But it has not been infallible: it remains a reflection of the will (or at least the wherefore) of the masses, who have not always been right. Most of the time, it works out: if, for example, I don’t have my AP Stylebook at hand, I’ll occasionally rely on comparing the number of Google entries for two alternate spellings of a word to decide which one to use, but I have less faith in that than I do in Wikipedia as the last word on anything outside of tech.

But today’s Google search has evolved beyond simply measuring the will of the masses. Today, in addition to scoring search results on signs of external validity, such as inbound links, Google is putting more and more emphasis on your social graph. The results you see in Google search today are increasingly tied not to any objective measure of validity, but to completely subjective measures, such as how close of a relationship you have with the content author. 

This is a terrifying situation for me. If you don’t understand why, let me point you to a TED talk by Eli Pariser, author of The Filter Bubble:

In short, the fishbowl is fun to watch for a little while, but you don’t want to live there.

The Good News(?) Part 1: Less Acrimony Among “Friends”?

Is there any good news in all of this? Well, one could argue that, if we’re surrounded only by friends and people who think like us online, there will be fewer disagreements. But that’s incredibly naive: the occasional stray non-conforming message will still make it through Facebook’s “PageRank” algorithm and Google’s “Panda” engine, and when it does, it will be all the more jarring.

The Good News(?) Part 2: Author Rank to Save the Day?

"Writer's Digest Book Shipment" by angelshupe

“Writer’s Digest Book Shipment” by angelshupe

There is one more hope for all of this: Google’s Author Rank may just save the day. Marketers are scrambling to figure out how to best prepare for the emergence of Author Rank, which places more emphasis on authorship than on the site an article appears on. If Author Rank can still keep things objective, and not rely too heavily on the social graph, I may change my opinion of Google. Until then, I’m treading cautiously and always exploring alternatives.

Biting the Hand that Feeds You

One final note on this horrible Google mess, one inspired by a comment from Fresh Grounder Ruth Bazinet: I don’t think Google had any idea how much some of the biggest influencers of online opinion (myself not included) depend on both Google Reader and Google Alerts. All of the negative publicity just may backfire. Take, for example, Evernote’s recent revelation that downloads of their product have jumped since the announcement of Google Keep. Was spite perhaps partially responsible for the spike? As Mike Loukides pointed out, it’s a matter of “stability as a service,” and Google applications and services don’t have a great track record there.

The Internet is not a civil place. But it is an interesting and useful place, and as long as I have good search tools and good filter tools, I don’t care if what you say is wrong or disagreeable. When these tools start breaking down, I get cranky. But, as they say, you get what you pay for. We’ve largely relied on free versions of these tools and services, and I think it may be time to pony up the dough and put our money where or minds are.

Seven Years Later, Has Twitter Peaked?

Is Twitter dying?Seven years ago today, Twitter was born. For many of us in PR, this would be a life-changing occurrence.

When Twitter first hit the scene, most of us thought it was trivial, myself included. Early adopters quickly learned the possibilities of Twitter. So what started as a place to share thoughts and make friends evolved into a platform to advance causes, social statuses, and any other agenda you have.

So do we have a seven-year itch? Is Twitter dying?

While I’m sure there are user statistics out there and someone knows the definitive answer, I’d like to share some anecdotal evidence of a shift in the Twitter user experience that may hint to a crescendo that has already taken place.

I was unfollowed by an influencer on Twitter today. Normally this is no big deal. However, this unfollow is part of a trend that I’m noticing with my Twitter friends.

Everybody knows that person that started out on Twitter years ago with the rest of us. They built their following over time, organically, engaging with their community, growing their clout. Fast forward to 2013 where perceived online clout is easier to get than ever before. It’s no longer enough to follow and be followed, and I can hardly argue with that.

As Chuck Tanowitz pointed out a few weeks ago, listening and search on Twitter is more important than direct follows. Smart influencers see that and are taking advantage of this to increase their perceived online clout – furthering their personal brand.

Where an influencer may have once followed thousands, or perhaps even tens of thousands, with a following to match; they’re now purging their friend count down to less than a thousand. I’ve even seen cases where they’ve gone down to zero and slowly built back up to a couple hundred.

So why should you care?

Perceived clout can help drive real clout

We’re all guilty of it. We discover a new person on Twitter that interests us. Naturally part of our judgment whether to follow that person rests on their follower:friend ratio. It’s a context clue, almost like what we use when we judge a person at a social event – Is this person friendly? Who else in the room are they connected with? What are they wearing?

More people will seek a higher Twitter follower:friend ratio because they will be perceived as having a higher influence. This is important for journalists and others seeking online authority.

Unfollowed but not forgotten

I get unfollows all the time. I don’t take them personally. It’s rare that someone I would consider an influencer unfollows me so when it happens I ask for feedback. Was it all of my curse words? Did I offend? Was I boring?

“I’m still listening” is the response I often get. In order for that influencer to increase their perceived, and ultimately, real clout, they unfollow a bulk of their Twitter friends. They do this to increase their follower:friend ratio. They are still listening.

We are now in lists and in columns on a dashboard of some influencers. You are no longer followed but not forgotten. This makes what you say and how you say it more important than ever before. Search is king in the Twitter of 2013.

So is Twitter dying? In my humble opinion, at least here in the U.S, yes Twitter has peaked. In people’s quest for clout, they’ve taken the fun out of using Twitter. It’s now a productivity tool. Happy anniversary Twitter. Thanks for all the fun times. It was nice knowing you.

I Want it Now! The Long Path to Overnight Success

"Your Name in Lights" by Almond Butterscotch

“Your Name in Lights” by Almond Butterscotch

“I’ve been working with you for a couple of months, why am I not famous?”

A client once said that to me. Well, more than one client. The fact is, he wasn’t famous because these things take time.

Very often prospects come to us and say “we’re launching in two weeks and we want big media, can you do it?”

Our answer is always, “no, we can’t.” Getting attention takes time, not just for the initial launch, which is a good start, but for long-term growth. No one story or one blog post or one tweet will set the world on fire. You need a plan, a full program, aimed at an ultimate goal. Any PR program, whether it is focused on media or social, takes consistent, sustained effort to truly develop and grow.

While I’m writing about PR programs, this is also true of careers. In a great blog post on the Harvard Business Review, Daniel Gulati points out that fast-tracking your career isn’t always the best move. Whether it’s pop music stars or Amazon, time matters. Spending the time to build means long-term success, but rushing to get things done can lead to failure.

As an example, let’s take a look at two recent viral video examples, both of which took a lot of time to become “overnight sensations.” The first is the “47 Percent” video that is credited with helping paint Governor Mitt Romney as out of touch with the electorate.

Scott Prouty, the man behind the video, discussed taking it and making it public this week, but what’s most interesting to me is the work he put in to getting publicity.

According to a Buzzfeed timeline, the video first surfaced online on May 31. Then on June 10, Prouty worked to get some buzz on it. According to the Huffington Post, Prouty spent the next few months going into comments sections of various sites and writing about it, sending it to journalists and even sending it to the Romney campaign.

Finally he reached out to James Carter using tried and true media relations techniques: research and outreach. The Huffington Post started chasing the story in late August, but it wasn’t until early September that the story finally hit anything resembling a mainstream media target. The same day Mother Jones posted the video and it took off from there.

So from the moment the video was first posted online to the moment it began its true rise took about four months.

Now let’s look at a more recent video, one that graphically and clearly demonstrates wealth inequality in America. It’s a great video, I first saw it on Facebook and many of my (liberal) friends are sharing it.

Marketplace points out that the video had a long road from production to mass viewership. It first went live in November, but as you can see from the stats, its viewership didn’t take off until the very end of February, nearly three months. And most of that came thanks to mentions by both Mashable and uber-meme-leader George Takei.

The viewership stats for the Wealth Inequity in America video show a long time of inactivity before virality.

The viewership stats for the Wealth Inequity in America video show a long time of inactivity before virality.

Now to be fair, three to six months isn’t a lot of time. But to many tech companies who expect results immediately, it can seem like an eternity.

However, hidden in both of these examples are the stories you didn’t see and the luck involved in creating viral success. What videos of politicians did we not see because the people posting weren’t as committed to getting the word out? What if Mashable just didn’t find the inequities video all that interesting? Or if they weren’t searching YouTube in the first place?

Also to consider: what defines “success” for these videos? In the first case it was about broad exposure, but for the second I’m not sure the producer ever had much of a goal in mind. For other videos, if the goal is to reach a small audience or explain something to a specific group, then the measurement is much different.

The bottom line is that true fame (and any fortune ensuing from that) takes time and effort. Overnight successes are rarely overnight successes, even in the fast-paced world of social media.

Twitter Search and the Joys of Hashtags

twitter bird.jpgI’ve noticed an increase in engagement activity on my Twitter feed recently, and many of the most engaged users are not even my followers. While we’ve known for a long time that growing your follower count shouldn’t be a primary goal of any social program, it’s becoming increasingly clear that — similar to “Likes” on Facebook Pages — your Twitter follower count is essentially a meaningless metric.

Listen to the advice of anyone who works regularly in the Twitterverse and you’ll hear about various tools designed to help you make your experience more productive. Hootsuite comes up often for its ability to run multiple columns of both pre-selected lists and searches, as well as its ability to easily schedule tweets. Another is SeeSaw, which lets you visually track topics and hashtags then curate that information. Lists and searches dominate my personal Twitter experience and I don’t think I’m alone. Tools to manage these are much more valuable than any tool aimed at growing your followers.

CoupFlip logoHere at Fresh Ground we worked with CoupFlip, a secondary market for daily deals. CoupFlip buys deals from people who bought them and aren’t going to use them, then resells those deals. Of course, deals have expiration dates, so timing is important. A key factor that the founders told us as we started the project was that they needed to be in front of buyers close to the time of transaction.

Our program focused on various components, including a hefty dose of media relations, but a small part focused on Twitter search patterns. We researched the most-used hashtags around deals and then created a program to target the right audiences.

By focusing on regional tags as well as those around #dailydeals CoupFlip sold out all the deals we offered up. The tweets themselves were pretty simple, strategically written and well-timed.

While the CoupFlip Twitter account didn’t have a huge following, we never really needed it, search created the right kind of engagement.

Twitter, of course, understands this, as it’s offering up ads based on people’s hashtag and search habits. If you’re a regular list user you’ve probably started to see these sponsored tweets around.

I’m not sure if Twitter is going to start releasing the search data in the way that Google offers up keyword analysis, but one can certainly inform the other. Keywords that people use to search on Google are likely to be the same keywords people use to set up their Hootsuite search columns. Twitter is starting to work more closely with certified partners, so I wouldn’t be surprised to see more of this data becoming more prominent through those tools.

Then you need to look at how you use Twitter to inform Google search. Yes, I know that tweets are not currently part of the Google search stream, though they are part of the Bing stream. However, there are tools like Twylah which aim to help use Tweets to increase your branding and search results. A good example is on the page of Twylah founder Eric Kim.

The key here is to not just see Twitter as a chatroom, but as a place to create a branded experience that targets the right people. With a little thought and planning, you can meet your core business goals, and not just your Twitter follower goals.

Building Social Community Around Clean-Tech Initiatives – The Social Tactic Acid Test

Note: this was first published by AgencyPost and can be found here.

If you’re in business, you understand the concept of adding value. You evaluate every action in terms of whether it adds value to your business’ goals or bottom line. So how do you evaluate community-building initiatives?

The Conundrum of Social Community

In our business, we regularly hear from companies that built strong Facebook followings only to realize that they can’t figure out how the “community” adds to their bottom line. Yet they are deeply aware of how communities could take away from the bottom line and how a single bad experience could lead to a brand-destroying social media explosion.

Yet social communities cannot be avoided. Whether you’re in B2B or B2C, your customers and prospects want to know more about you and want to connect with others in your circles. And while the challenge used to be around which tools to use, now it’s about how you make the community valuable. We believe the question should be turned around: Ask not how your community adds value to your business, but how your business can add value to your community.

This is where clean-tech companies have a great advantage. Unlike many businesses that leverage subjective values for differentiation, clean-tech companies can leverage in-house expertise and experience to make a material difference to their communities. For example, apparel companies such as Lululemon and Life Is Good create communities around corporate social responsibility initiatives. Yet what they do best is make clothes and selling those clothes is how they make money. In essence, they run two businesses to make the apparel business successful: a clothing business and a social business. For a clean-tech company, the relationship between what makes money and what adds value to the customer is naturally much closer. [Read more…]

Best Practices for Facebook as told to #SMWKND

For the past two years I’ve attended Social Media Weekend at Columbia Journalism School, and

Vadim Lavrusik’s photo as he was about to take the stage at #smwknd

Vadim Lavrusik’s photo as he was about to take the stage at #smwknd

both years I’ve come away learning more than I ever expected. Frankly, considering the price, the location and the quality of both the speakers and attendees, it’s one of the best deals in the industry.

Also, you get to hang out with @Sree, who is a cool guy all around. Sometimes the discussions are complex, sometimes super simple. Probably one of the simplest and most pointed pieces of advice came from Vadim Lavrusik, Facebook’s journalist program manager. He gave a set of “Best Practices” for journalists who are sharing information on Facebook. Of course, this advice also applies to any company creating its own content. But it’s also about the differences in sharing information through different channels. “Engagement” means different things when you’re talking about Twitter, Facebook, Instagram or your own blog.

Facebook is a NOISY channel

The average user has spends 25 minutes a day on the site, has 160 friends and shares 150 items per month. That same average person is eligible to see more than 2000 items per day, so the question Facebook works to answer is: how do you make sure that only the best stuff gets through? Lavrusik’s advice is about helping journalists and other content creators present their work in a way that both adds to the Facebook ecosystem but also can cut through the clutter.

Use a conversational tone

People don’t want to hear from a faceless, nameless “brand” they want to hear from a person. This is why, says Lavrusik, that individual journalists often have higher rates of engagement than the organizations they work for. People don’t listen to a logo, they listen to a person.

Target the right audience: It’s not the size of your audience, it’s how you use it

Once Facebook Pages reach a certain size you get the ability to control who sees your messages. While old-school thinking would be “why not just blast everything to everyone?” that doesn’t work in the Facebook era. A central component to Facebook is Edgerank, a complex algorithm that even Lavrusik didn’t fully explain, other than to say that it takes into account a number of factors, including the level of engagement within the targeted audience. So if you blast your message to all of your followers but only 10 percent engage, that information will disappear faster than if you picked your audience and had the same raw numbers of people engaging. Size isn’t the issue, percentage is.

Encourage conversation

This is where Facebook science meets art. No social channel is a broadcast medium. You can’t expect to speak to your audience from “on high” and engage them. And if you don’t engage them, you don’t continue to rank highly in the newsfeed. So you need to ask your audience for things. In the case of news organizations they often ask their followers to post pictures from breaking news stories, or maybe a picture of something relevant happening around town.

Part of challenge comes down to varying your posts. If you only post one type of content you can become background noise, so Lavrusik encourages people to share music playlists from Spotify or has the questions tool to create a simple poll. Another tool from #smwknd called List.ly can also aid in this. Nick Kellet, Co-Founder of List.ly noted that 30 percent of all web content is in the form of lists, calling them “information snacks.” List.ly lets you create, share and encourage engagement on these lists.

Longer could be better

Conventional wisdom says that shorter is better, but various studies have proved this not to be the case. Lavrusik notes that longer posts of higher quality get engagement, that is, posts that offer a bit more in terms of depth. This aligns with research from Wildfire that pointed out how Facebook posts of more than 140 characters do better than shorter posts. This all speaks directly to creating different content for different audiences, specifically for the two bigger social networks: Facebook and Twitter.

The Nieman Lab did an experiment back in November to determine the type of local stories that get the greatest Facebook engagement. The whole article is worth a read, but they found nine types of stories drove engagement: Place Explainers, Crowd Pleasers, Curiosity Stiumulators, News Explainers; Major Breaking News; Feel Good Stories; Topical Buzzers; Provocatives Controversies and Awe-Inspiriting Visuals. They’re all explained here, as well as in an infographic (see below).

Use the tech

Perhaps the biggest opportunity is the one that awaits: Open Graph. Facebook continues to roll out it graph search to users, though claims it’s still in beta. I still don’t have it on my personal page. Lavursik noted that one of the key components of any engagement is photos: bigger photos help increase engagement.

Specifically, links with thumbnails and teasers received 20 percent more clicks than those with just text. Also, size matters. Bigger pictures mean more engagement, but the picture size is really up to the website feeding it, not Facebook.

This is when Lavursik gave the room full of writers a chance to “speak geek” to their developers. He encouraged everyone to go back to the office and tell the developers that they needed to include an og:image tag and set the resolution to 1500×1500, though the file size should remain under 2MB. Facebook outlines other details on how to tag information for Open Graph in a document buried on its developer page.

Bottom line: good content means good engagement. Be human, be real and think about what your people want to hear, not just what you want to say.

Oreo's Tasty #Dunkinthedark Tweet: Deeper than cream filling

Millions were spent on Super Bowl advertising and in reality, it all comes down to a Tweet. That’s how Kai Ryssdal portrayed the well-shared tweet from Oreo during the Super Bowl in which the cookie’s branding people jumped on the Superdome blackout, saying “you can dunk in the dark.”

But to call this simply a tweet misses the point. Around the same time, Audi tweeted that it was sending Mercedes Benz some LEDs, a reference to the battle of the lights between the two premium brands. Certainly both were good pieces of content on their own, but Oreo was retweeted nearly 16,000 times while Audi got about 9600. Then there is the follow-on publicity, in which Oreo came out the real winner.

[Read more…]

Holiday ‘Social’

My husband and I hosted a drop-in party over the holidays. We built the party around the theme of “Desserts, Drinks, Ice Cream Floats, and Friends.”

However, during preparation, something different and unexpected occurred. Typically, I invest time flipping through all of my cookbooks. I wouldn’t want to miss a single recipe that could be “the one.”

But this year, I didn’t open a single cookbook. Every recipe I used came via Pinterest. Users’ reviews and comments helped me make decisions on our menu. In fact, one particular helpful hint saved what could have been a frustrating experience! In the end, everything we served looked and tasted great.

The Power of Pinterest

Pinterest is the third largest social network, behind Twitter and Facebook. Social media has not only changed how we connect with others and give our opinions, but the way we experience, behave, entertain, make decisions, and spend. The tool’s visual marketing has 81% of US online consumers trusting information and advice from Pinterest (according to BlogHer).

But don’t worry, I still love my cookbooks.

Curious about my menu? Check out my “Love of Food” board (which also includes other yummy recipes).