Environmental concern – Not for everyone… yet.

I recently read an article in the Seattle Times about arctic sea ice melting at unprecedented rates and Russia’s comment about the resulting new shipping lanes. The good news: this apparently can cut the the journey for some shipping between Europe, Asia and America by 50%. The bad news: rapidly melting arctic ice already affects global climate and coastal communities.

Courtesy of National Snow and Ice Data Center, nsidc.org

I looked for other commentary in the Seattle Times, searching for an “environment” or “green” section of the paper. But there was none. Many of the media sources I use have dedicated sections for environmental/green news. These include The New York Times (usually under Science), The Washington Post (under Energy & Environment), The Los Angeles Times (under Science & Environment), The San Jose Mercury News (under Science & Environment) UK’s The Guardian (under Environment), France’s Le Monde (under Planete) and The Times of India (under Environment).

I follow news from other worldwide outlets that seem to have no section dedicated to the environment, and rarely to science. These include Russian news outlets Pravda, Moscow Times and St. Petersburg Times, Sweden’s The Local, Germany’s The Local, Brazil’s Rio Times, Argentina’s Buenos Aires Herald, China’s China Daily, Shanghai DailyPeople’s Daily and , Hong Kong’s The Standard, Singapore’s The Straits Times and The New Paper, AsiaOne, and of course Al Jazeera.

Does this evidence suggest only the richest audiences care about the environment? Not really. Plenty of outlets here in the US haven’t considered the “environment” worthy of its own section – for instance The Houston Chronicle and Chicago Tribune. And those regions certainly don’t lack wealth.

My conclusion regards the assumptions we often make. As we participate in the US efforts to catch up to Germany and other progressive nations in developing clean technology and preserving our environment, we should not assume that all people in all places share our concerns or ambitions. Such assumptions are tantamount to zealotry – comparable to people of faith who assume that their faith is the only valid one, and think less of those who don’t share it (or even worse, assume some horrible fate awaits non-believers, such as going to Hell).

Instead we should acknowledge that even as ice-cap melting sends chills of fear up our spines, it can be interpreted as good news by others. Even as environmental degradation and dependence on foreign oil keeps us up at night, our fellow Americans (and global citizens) have many other concerns that take precedence.

Bridging the gap remains our mission, not by talking ever more loudly to dominate the conversation, but by respectfully and repeatedly stating the case, and encouraging change where we can. To start, I suggest a call and a note to any news outlet you enjoy, saying that you would be more likely to return for news if the outlet offered pages or sections dedicated to the environment or clean technology.

By the way, if you currently have a favorite mainstream media outlet that covers environmental or clean-technology news, please let me know.

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