HB Agency Animated Video Wins Top Honors at 2015 In2 SABRE Awards

Project Giving Kids animated video helps inspire kids to connect with causes

NEWTON, MA– March 19, 2015 – HB Agency, a Boston-based integrated marketing firm, took home top honors for Best Animation video at the prestigious 2015 In2 Sabre Awards. The agency developed the winning video on behalf of Project Giving Kids – Connecting Kids to Causes to strip away the perception of complexity, and show kids and their parents how easy it is to get involved with causes in their communities.

The In2 Sabre Awards is built upon the SABREs, an awards competition with a 20-year heritage, which introduces new categories to reflect great digital content and the use of data and analytics.

Project Giving Kids is dedicated to connecting families to age-appropriate service and community activities through an easy-to-use website experience. Founder Molly Yuska created the non-profit organization to help children understand at an early age the power of giving back and to support the vibrant nonprofit community by connecting them to a new stream of passionate volunteers.

HB’s video team developed the 60-second video with bright animation and kid-friendly music, walking kids (and their parents) through the mission of Project Giving Kids, and how to engage.

“It’s hard to communicate ‘fun’ and ‘service’ in a fast, compelling way, especially when talking to kids,” said Molly Yuska, founder, Project Giving Kids. “HB Agency found the perfect balance of tone, imagery and storytelling to capture the imaginations of children and get them inspired to start giving.”


About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

HB Agency
Taylor Johnson

About Mower Boston

Boston's Mower office is a full-service technology marketing, PR and branding agency. Our B2B stories illustrate projects and campaigns in a variety of markets and media that range from local impact in Boston and New England to global proportions.

Speak Your Mind