HB Agency Expands Global Network with Three New IPREX Partners



NEWTON, MA– March 11, 2015 – HB, a Boston-based integrated marketing firm and a member of IPREX, the worldwide corporation of public relations and communication agencies, welcomes three new communications partners in Texas, France and Belgium, extending HB’s global reach and capabilities to provide expert services to clients in virtually any region of the globe where they have needs.

IPREX is a $200 million network of communication agencies, with 1,500 staff and 100 offices worldwide working across industry sectors and practice disciplines. New global partners include:

LDWWgroup is an integrated communication agency based in Dallas, TX. Working with B2B and B2C companies, LDWWgroup offers clients the resources of a large agency combined with the agility and service orientation of a world-class, mid-sized consultancy. Accounts include work in the areas of travel and tourism, energy, advertising and sports.

Gootenberg, a Paris-based reputation management agency, has joined IPREX as the 30th agency in the EMEA region. Since 2008, Gootenberg has built on its strong public relations heritage and works across a range of B2B and B2C markets. Gootenberg covers the food, e-commerce, retail, consumer electronics, travel and tourism sectors.

Cambre, based in Brussels, has created an integrated approach to advocacy and communication. Cambre’s approach uses “Advocacy 3.0,” bringing together the disciplines of government relations, public affairs and communication. Clients include the Bureau of International Recycling, the Confederation of European Security Services, the European Petroleum Industry Association, the International Council of Shopping Centers, GlaxoSmithKline, IKEA and Xerox.

With growing IPREX partnerships, HB continues to strengthen its existing team of highly experienced professionals to deliver the best industry knowledge to clients across the globe.

For more information about IPREX, please visit www.iprex.com.


 About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.

HB Agency
Taylor Johnson


About Mower Boston

Boston's Mower office is a full-service technology marketing, PR and branding agency. Our B2B stories illustrate projects and campaigns in a variety of markets and media that range from local impact in Boston and New England to global proportions.

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