HB Agency’s International Partner Network, IPREX, Selects Michael T. Schröder as New Global President

Newton, MA – May 12, 2015 Michael T Schröder, managing director of ORCA Affairs based in Berlin, has been elected Global President of IPREX, the global network of communication agencies.


“I see this presidency as a great challenge and honor. But, after working with Ketchum, ABC/EURO RSCG and Hill & Knowlton for 15 years before founding my own agency, it feels like a very natural development,” said Schröder.

“I really look forward to leading a communication network in which partnership, cooperation and collegiality, rather than margins and profit pressure, characterize our client service.”

Schröder succeeds John Scheibel, CEO of Trefoil Group in Milwaukee, whose two-year term ended at the network’s Annual Meeting in Berlin, May 7-9.

“My executive colleagues from over 70 partners worldwide are entrepreneurs in the classical sense, defined by a deep understanding of the realities, opportunities and challenges faced by companies in regional, national and international markets. The constant sharing of this knowledge seems to me to be the most important intellectual resource that we can provide to our clients. It is worth far more than the network positioning cliché ‘think global, act local’!”

HB Agency is the New England-based member for IPREX, collaborating with partners on marketing and PR best practices, business opportunities, especially within B2B markets, and peer advisory issues.

For more information about IPREX, please visit www.iprex.com. Read HB’s newest blog series, Sip and Share, which features interviews with IPREX partners.



IPREX is a $250 million network of communication agencies, with 1,800 staff and 120 offices worldwide working across the spectrum of industry sectors and practice disciplines.

About HB Agency

Founded in 1999 as a business-to-business integrated marketing agency, HB’s public relations and creative services have earned national recognition through Bell Ringer Awards from the Publicity Club of New England, Telly Awards, Communitas Awards, Content Marketing Institute and a Summit Marketing Effectiveness SIA Award. To learn more about HB’s branding, marketing and public relations expertise, please visit hbagency.wpengine.com, or call 781-893-0053.


About Mower Boston

Boston's Mower office is a full-service technology marketing, PR and branding agency. Our B2B stories illustrate projects and campaigns in a variety of markets and media that range from local impact in Boston and New England to global proportions.

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