HB Out and About

We’re a busy bunch here at HB. From breakfasts with Arianna Huffington to after work events at our office to discuss the latest marketing trends, we appreciate a good industry event and have attended quite a few in the past three months. Were you at any of the same events as us? What did you think of them? Share your feedback with us on Twitter at @hb_agency.

We’re scheduled to attend more than a dozen events in the coming months so please let us know if you’ll be there too.

Where we’ve been:

Photo credit: Maryanne Keeney, President, PubClub New England

Photo credit: Maryanne Keeney, President, PubClub New England

April 15 – Justin attended the South Shore Web Collaborative Meetup. He joined fellow web designers and developers on the South Shore to talk shop and, of course, drink beer.

April 10 – Perrin and 499 of her closest friends enjoyed breakfast with Arianna Huffington at the Greater Boston Chamber of Commerce CEO Breakfast. Promoting her book “Thrive,” Huffington shared gems that Perrin plans to laminate for her cube: “if you’re tired you can’t lead” and “turn off all devices and escort them out of your bedroom.”

April 8 – Allison attended the TechCrunch Boston Meetup where drinks were flowing, attendees networking and tech startups pitched their brilliant ideas.

April 7 – HB Agency hosted the first N2 Corridor Tech Meetup. At the event we heard from Jeff Mesnik, president of Needham-based ContentMX, a content aggregation platform used at HB. He spoke about the Google Conundrum, that is, how to use content as a way to make Google an effective sales and marketing tool. Attendees learned how and why content should be deeply integrated with an organization’s brand, the role that employees can play and why email remains important. In true HB style, we conversed over pizza and beer while making new friends in our neighborhood.

April 7 – Todd spoke at Manhattanville College’s Insights into Leadership Speaker Series, “The Power of Building Content and Community.” The event provided a great discussion about balancing the needs of the content creator with those of their community, and how to measure the success of your social media content creation and engagement efforts.

April 4-6 – As Perrin believes that the best PR professionals think like journalists, she and Catherine spent three days at Boston University School of Communications’ 16th annual narrative journalism conference, “Staying Savvy, Skilled and Solvent in Journalism’s Wired Era.” Keen to learn more about the discussion? Check out #narrativeBU on Twitter.

April 4 – Ruth and Chuck attended the MassTLC Sales and Marketing Summit, “Building a Lean, Self-Perpetuating Marketing Machine.” The theme was Growth Hacking, a practice where marketers are forced to find repeatable buying patterns on a very small budget. In addition to the panels, there was a group of startups that shared their company’s vision.

March 25 – HB Agency hosted PubClub of New England’s #PRMadness Mixer. In true March Madness style, the first of its kind, #PRMadness was an integrated mixer where attendees reviewed and discussed a bracket full of the most eye-catching and successful infographics, headlines, integrated campaigns and videos from the past few years. During the event, attendees voted for the most creative options to determine a champion. See who won here.

March 19 – Catherine and Todd attended a General Assembly class called “Building Brand Relationships Through Storytelling.” The class was led by CEO and founder of Small Army, Jeff Freedman. Attendees gained insight into why and how companies must develop strong relationships with its target audience for business success.

February 28-March 1 – HB Agency co-hosted IPREX’s Global Leadership Conference, “Doing Digital – Being Digital.” At the conference, emerging young leaders from agencies within the IPREX network came to Boston to learn about and discuss inbound marketing, content strategy, B2B communication, social media in a crisis and measurement. More than 40 attendees attended from Australia, Ireland, New Zealand, Canada and many other cities around the world. Not only did attendees gain knowledge and insight into our digitally-driven industry, but also developed relationships that will last a lifetime.

February 20 – Catherine went to the Women in Media Mentoring Initiative hosted by the Back Bay Social Club. Often networking events remain contained to the event topic, but this group actually pairs people together as “co-mentors,” which helps extend the conversation.

Where we’re going:

April 24 – Ruth will be at the Betaspring Open House.  Betaspring is a technology startup incubator out of Providence, R.I. Each season they bring on promising companies and help them grow in Betaspring’s fast-paced 12-week program. This event is a showcase of new members and also a chance for attendees to hear updates from Betaspring alums.

April 26 – Ruth will speak about branding and marketing food startups at Hope and Main, a food startup incubator out of Rhode Island.

April 28-29 – Justin, Ian and Adam will be in Boston at An Event Apart with fellow digital practitioners and speakers to learn all things web – code, content, usability and design.

April 30 – Molly and Julia will attend BostInno’s first ever Boston Upfront. This in-depth, all-encompassing look ahead will take a deep dive into what’s next for Boston through three short films with top influencers who are shaping the face of the city.

May 2-9 – Christine and Kevin will be at EMC World in Las Vegas. From pre-show online and offline materials to onsite way-finding and booth graphics, HB works closely with the EMC Events team to bring EMC World to life.

May 4-6 – Chuck will speak about “Taking the Leap: The Whys, Whens, Hows and Whats of M&A Growth”at the 2014 PRSA Counselors Academy Conference in Key West, FL. Designed by the PRSA Counselors Academy Section, this event provides senior-level public relations practitioners, from multinational agencies to independent practitioners, with the tools and techniques to anticipate new trends and opportunities.

May 3 – Julia will attend ProductCamp Boston 2014. At the only full-day unconference for product managers and marketers, she will discuss the latest developments, learn about product marketing, startups and design, and schmooze with other professionals over breakfast and lunch.

May 6 – Mark will once again take part in MITXup, this time at the Quincy Innovation Center. MITXup is a marketing mentorship program that matches pre-screened startups to marketing and communications mentors to help entrepreneurs be successful in telling their story, marketing their business and generally, shouting louder and prouder.

May 7 – Amanda will be at Lesley College to attend a portfolio review for graduating students.

May 7 – Many HBers will be at Greentown Labs for its Grand Opening and 3rd Anniversary Celebration. At the party, Greentown Labs will thank all of its members and supporters – past, present and future – who make Greentown Labs what it is today: the largest hardware-focused, clean tech incubator in the Northeast. HB works directly with Greentown Labs on its marketing initiatives and we’re excited to see what the rest of 2014 brings.

May 15-18 – Nicolas will speak at the IPREX Annual Meeting in Chicago. He will give a talk about the future of marketing and communications, and how agencies should prepare for it.

May 20 – Mark will serve as a judge for the next Master Slam. The topic? Crowdfunding vs. Angel Funding for Early Stage Startups. Competitors with differing viewpoints will argue the eternal startup question in a new take on the traditional storytelling competition.

May 21 – A non-partisan alliance of CEOs, executives, entrepreneurs and investors will meet with political leaders to promote long-term economic growth and prosperity for all in Washington, DC for The Alliance for Business Leadership. If you’re attending, say hello to Nicolas.

May 21 – Julia, Katherine and Molly will attend PRSA Boston’s 3rd Annual Social Media Summit at Bentley University. The event will feature sessions about paid, owned and earned media, content creation and driving engagement.

June 5 – HB is psyched to attend, and partner with, TEDxCambridge, to celebrate the world-class innovation within Cambridge and the impact it is having globally.

Why you should meet us there:

We’re fun (you’ll probably take a selfie with us), we’re good note-takers and tweeters, and we’ll definitely find the bar. Tweet at us @hb_agency if you’re attending one of the events listed above, we’d love to meet you!


About Mower Boston

Boston's Mower office is a full-service technology marketing, PR and branding agency. Our B2B stories illustrate projects and campaigns in a variety of markets and media that range from local impact in Boston and New England to global proportions.

Speak Your Mind