HB/EMA Boston Welcomes Three Agencies to Global PR Network

NEWTON, Mass. – March 8, 2016: HB/Eric Mower + Associates, an integrated marketing firm and member of IPREX, the worldwide network of public relations and communications agencies, expands its network by welcoming three new partners: Iris Public Relations in the Middle East, SPM Communications in Texas and Walt & Company in Silicon Valley.

IPREX is a global communications network of more than 70 agencies around the world, recognized as one of the leading networks of independent communication agencies in the world.

Founded in 2009, Iris PR focuses on strategy, innovation and accountable delivery. Combined with its expertise in digital media and corporate social responsibility, this approach has earned the firm clients from a range of B2B and B2C industries including business services, aviation, consumer electronics and retail.

Founded in 1999, Dallas-based SPM Communications, which also has an office in Austin, is top-ranked in Texas in the food/beverage specialty by O’Dwyer’s and in the top 20 nationally. The agency promotes and protects iconic food, restaurant, retail and franchise brands through public and media relations, social media strategy and crisis management. The SPM team is a cross-trained group of former newspaper reporters and TV journalists, social media strategists, nutritionists and corporate communications experts.

Founded by ex-Ketchum Silicon Valley chief Robert Walt in 1991, Walt & Company has created a highly successful operation model based on building marketplace value for its clients. From traditional media relations to high-profile events to cutting-edge digital, Walt & Company’s brand, product and technology programs advance business objectives, sustain market visibility and deliver results for clients including Epson America, D-Link and Ensono.

As the IPREX network expands, HB/EMA Boston continues to strengthen its existing team of professionals by collaborating with partners to deliver deep knowledge, best practices and market insight into global markets for clients.

For more information about IPREX, please visit www.iprex.com.



IPREX is a $250 million network of communication agencies, with 1,800 staff and 115 offices worldwide working across the spectrum of industry sectors and practice disciplines.

About HB/Eric Mower + Associates

Eric Mower + Associates is a digitally-integrated independent marketing and public relations agency. With more than 250 professionals in Buffalo, Rochester, Syracuse and Albany, N.Y.; New York City; Boston; Cincinnati; Charlotte, N.C.; and Atlanta, EMA delivers strategic insights, digital solutions, smart creative, and award-winning results to clients. Part of two global agency networks—thenetworkone and IPREX—as well as the 4A’s, EMA has estimated 2015 capitalized billings approaching $250.

HB/EMA Boston
Mark O’Toole

About Stephanie Ross

Stephanie helps clients achieve their strategic goals. Whether it be content, social or media relations – she is always writing, tweeting or schmoozing. As a native Texan, Stephanie is still getting used to New England winters. However, you can always find her in the city exploring the confusing streets, eating (and drinking) at different restaurants, watching football (yes, she is a Patriots fan!), or on her couch with her beloved cat. She graduated with a B.A. in Strategic Communications and a minor in Political Science from the University of North Texas.

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