Is Boston Consumed by B2B?

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If you’ve read our previous HUBgrown posts or if you’re following our tumblr page, you may have noticed a trend—much of the content thus far has focused on Boston’s B2B tech scene. That is in large part because it’s the way I have approached this series, but that’s about to change. Why? Because the conversation around Boston and B2C is evolving, as it should be.

NextView Ventures’ Rob Go summarized the resurgence of consumer tech in Boston and how we, as a city, have the ingredients to build great consumer companies if we get past some of the cultural barriers. (Read his thoughts in more detail here…seriously, you need to right now.)

Back to HUBgrown, we saw glimpses of Boston’s consumer power come into play in our last post featuring Devin Bramhall. That’s just the beginning.

Our next post will feature C.C. Chapman. C.C. describes himself as a New England-raised storyteller, explorer and humanitarian. He is the co-author of the International bestseller Content Rules and is also the author of Amazing Things Will Happen. He travels the world speaking in front of audiences and encouraging them to do more to improve the world and teaching them how to understand and use content marketing better. Over the years of his career he has worked with a variety of clients including Nike, HBO, American Eagle Outfitters, ONE, Verizon FiOS and The Coca-Cola Company.

When I asked C.C., someone with years of consumer marketing experience, what it’s like living in a very tech, B2B-centric place, he (in a very polite way) asked me where I’m getting my information from:

“I’ve never thought of Boston as being B2B centric at all. There has always been a highly charged startup scene in and around Boston and yet we rarely get the attention that is deserved.”

He told me how he reads about new startups every day and, more often than not, most of them are consumer focused.

We plan on bringing you more of those stories in the near future, and more from C.C. in our next HUBgrown profile tomorrow.

 

Mower

About Mower Boston

Boston's Mower office is a full-service technology marketing, PR and branding agency. Our B2B stories illustrate projects and campaigns in a variety of markets and media that range from local impact in Boston and New England to global proportions.

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