Nurturing a Connection to Nature

We live in a fast-paced world of instant-gratification. Children, grandchildren, nieces and nephews are not shielded from this reality. In fact, they’re the first generation growing up with cell phones and tablets as a part of their daily routines. Having their phones at school or the dinner table has evolved into a norm rather than an exception.

This isn’t necessarily a bad thing. Technology can be an incredible source of information, education and safety. But, its positive impact quickly blurs into the negative when we see children neglecting their social skills and the world around them for a 9-inch screen.

I share these thoughts and observations as someone who does not have children nor nieces and nephews. I share these thoughts as someone who is predominantly writing out of concern. What will the world be like when I have children some day? Will their pacifier be a mini-tablet? Will they speak directly to our in-home robot and not understand the differences between machine and personal connection?

Today I was overcome by these thoughts and emotions after watching a powerful advertisement that depicts childhood fun—or past times—for three different generations. I encourage you to watch it:

Shortly after watching the video I reminded myself that there are incredible people and organizations working to encourage and nurture a connection to nature. Nonprofits like CitySprouts that helps build sustainable schoolyard gardens in schools throughout Cambridge and Boston. The gardens inspire a deep, hands-on connection to agriculture, the food cycle and the natural environment. CitySprouts is making an enormous impact on the lives of children who often do not have dirt to dig in or gardens to grow their own vegetables. Many of these children grow up in the city and wouldn’t have the need to use a pitchfork or learn about the composting process.

Yesterday a handful of HBers had the privilege to see one of these gardens and sample the food that 5th-8th graders have been growing throughout the summer at the Tobin School in Cambridge. Let me tell you: it was the freshest, most delicious salsa I’ve ever tasted. Even better was the incredible teamwork, passion, commitment, knowledge, showmanship and pride that the students displayed as they guided us through their garden.

Organizations like CitySprouts give me hope for the future. While I deeply appreciate technology and the positive effect it can have on children, there are few things more powerful in the world than teaching future generations how to properly protect our environment and empower them to leave the world in a better state.

For more information about CitySprouts, please visit www.citysprouts.org.

Mower

About Mower Boston

Boston's Mower office is a full-service technology marketing, PR and branding agency. Our B2B stories illustrate projects and campaigns in a variety of markets and media that range from local impact in Boston and New England to global proportions.

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