Online Video Marketing

If a word is worth a word, and a picture is worth a thousand words, a video may be worth a million.

That may be an exaggeration, but if done correctly, an online video asset can take a very complex challenge and drastically simplify the message. Many technology companies, like EMC, have been early adapters of video marketing. Attention spans may be dwindling… but if a user’s interest peaks while delivering a simple message, the creator/designer has done his/her job.

The first few seconds of a website visit are critical in providing a solution to a problem. An effective video can create opportunities for discussion about a company and its products.

Recently, we did exactly that with a video we created alongside EMC. We were tasked to tell the story and generate awareness about ease of use of UIM with Vblocks – an exceedingly complex message that needed to be simplified.

Matt Gustavsen

About Matt Gustavsen

Growing up under the influence of Boston sports' teams, 80's comic book art, Super Mario Bros., and Shogun Warriors – Matt has immersed himself in world full of creative stories, imagination, and competitive challenges. Combined with over 15 years of professional experience in print design and digital marketing, Matt has a knack for out-of-the-box thinking.

Learn more about Matt

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