Giving Boston Greenfest an Identity

greenfestChallenge: In a short time-frame, Boston Greenfest needed a new and exciting brand identity for the Boston Greenfest 2010 event, which would need to capture attention and interest across the Boston area.

Results: The unique visual elements used in a multitude of ads helped draw a record number of attendees (as well as new sponsors) for Boston Greenfest’s third consecutive year.