What Do You See?…

Mower partnered with CA Technologies to develop an advertising campaign promoting SOA-based Web applications, Application Performance Management and Infrastructure Management solutions. The ads showcased CA’s cloud performance and availability so organizations can monitor every transaction in real time and protect their critical servers, applications and devices across platforms and operating systems.

In order for this campaign to succeed, Mower needed to:

  • consider cultural and language repercussions,
  • understand that the “cloud” concept had evolved differently in different global regions, and
  • have a big idea that would play well across the globe.

The resulting ads were a playful take on the possibilities and were released internationally in both print and online formats.