From European Import to US Leader


By building the initial PR launch campaign around customer case studies, Mower quickly established Confirmit as a legitimate market leader, building credibility with reporters.

Seen as a “European” company, Confirmit sought to expand its brand presence in the United States. The company needed a marketing and PR partner that could

  1. introduce the company to key media and analyst influencers, and
  2. successfully reach new customers with targeted public relations results.

Mower introduced the company to key North American editors and analysts via one-on-one briefings, positioning Confirmit as an expert in customer feedback, Voice of the Customer and Employee initiatives, and Market Research programs. These sessions served as an introduction to reporters for Confirmit and its market and as a vehicle to illustrate the power and effectiveness of Confirmit’s technology through customer success stories.

Within the first three months of the relationship, Confirmit’s customer case studies were referenced by numerous publications across US-based vertical industry and customer care-focused publications. Mower also secured multiple opportunities for Confirmit to establish its position as a US industry thought leader through podcasts and executive-authored bylined articles.

As Mower solidified analyst and media relationships, Confirmit came to be viewed as a go-to for insight on feedback technology and Voice of the Customer programs. Reporters often call Mower first to elicit Confirmit’s expertise when seeking the latest information for a story, and Confirmit is consistently recognized through industry publications and awards.

That’s just the type of “feedback” that keeps the Mower/Confirmit relationship going strong.