“Hello, my name is”

“Hello, my name is EMC Celerra NS20.” This simple name tag was the inspiration for a promotional package for EMC, designed to reintroduce the EMC Celerra NS20 product.

The challenge for this project was coming up with a simple yet creative way to captivate and inform EMC’s audience. Our approach gave EMC Celerra NS20 a human feel: the product introduces itself, leading its new acquaintance to seek out more information. The kit, sent to 250 Velocity Partners, included simple, informative flashcards as well as an interactive viewfinder with key NS20 messaging.

The campaign successfully captured the attention of its intended audience and generated a lot of internal buzz.

emc-ns20

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