Get IT Together with EMC

Meet Grumpy Clouds—the Private and Public Cloud forced to interact. Mower characterized many of the issues end-users face with their cloud computing in this funny and memorable campaign deployed exclusively on social media. Grumpy Clouds are unresponsive, mean-spirited and do not work well with others. End-users can turn to EMC for help in dealing with these issues and find a solution in EMC’s hybrid cloud.

To execute this campaign, Mower researched key audiences and designed:
• Three 20-second, shareable videos
• An interactive quiz for identifying your specific Grumpy Cloud woes
• A series of digital drops, image assets which communicate key messages with a call to action that can easily be dropped into social channels to create a more memorable campaign and enhance the story’s outreach

EMC saw increased engagement on their social channels around posts promoting Grumpy Cloud content, which helped get the word out about their Hybrid Cloud offering in a new way.


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