Global Success Starts with Owning the Details

Situation
Mower partners with Lionbridge to support efforts to engage with their customers and create global customer experiences. Lionbridge is the world’s largest localization firm with offices in 26 countries. They combine language expertise and operational capabilities to help brands deliver local relevance on a global scale.

Solution
Mower believes that a strong rallying cry is fundamental to inspire your industry, clients, partners, prospects and employees. Mower developed a messaging architecture that touches all every part of Lionbridge’s organization. With a rallying cry of “Global Success Starts with Owning the Details,” messaging focuses around how clients rely upon Lionbridge for business operations, allowing these clients to focus on the big picture and growing their global business.

Mower supports Lionbridge through a wealth of assets to advance the brand messaging – collateral, infographics, print and online advertising, SlideShare, social media graphics, video and animations, and campaign initiatives. Mower also supports webinars, customer events and trade shows by providing the booth presence, event materials, lead generation and pre- and post-show outreach.

Results
Mower established a consistent and compelling visual presence across all digital and print platforms. With a cohesive look and feel that works in multiple languages, the Lionbridge brand is recognizable and relatable, and the company is viewed as a thought leader in business processes. Globally, they own the details.

Lionbridge Case Study by EMA Boston

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