Harvard: Green is the New Crimson.

Harvard signed a sustainability pledge to reduce their greenhouse emissions 30% by 2016. To kick off the pledge, Mower helped Harvard host an event, “Green is the New Crimson”. Mower provided the event concept direction and signage and developed an awareness campaign to drive students, faculty and the community to the event hosted at the Harvard Yard with Al Gore as the keynote speaker. The Harvard Green Campus Initiative had over 8,000 people pledge their support for campus sustainability efforts at Harvard, an increase from 1,000 a few years prior.


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