Lead Your Transformation at EMC World

Mower partnered with EMC to develop an interactive experience at EMC World 2013, a week-long conference in Las Vegas that is the premier educational forum for IT professionals and EMC customers and partners.

The theme for 2013 was “Lead Your Transformation.” At EMC World you can learn how to lead the transformation for your business, enhance your career, meet with with the rockstars of IT, expand your IT knowledge and network with over 14,000 peers, technologists, vendors, bloggers, press and analysts.

EMC engaged Mower to create visual and key messaging for the conference and all communication leading up to it. Mower developed pre-show outreach, advertisements, videos, animations, collateral, signage, apparel and promotional items, the program guide and the complete interactive event experience that is the make-up of the event show floor. Through super powers and super heros, Mower relayed the key message and developed exhibit spaces and experiences that transformed a conference space into a different world, generating energy and enthusiasm among attendees. The event closed with a performance by Bruno Mars.emc




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