Scrum Branding Initiative

Scrum logo



Scrum is an Agile method designed to add energy, focus and transparency to project planning and implementation. The principles of Scrum are widely recognized, but the brand lacked clarity and consistency of message. Scrum Inc. partnered with Mower to create a comprehensive branding initiative. Mower developed a brand statement and guidelines, the identity and key messages to help Scrum Inc. communicate in a uniform brand voice. The engagement continued with developing a content management system web site and a wide array of business assets such as collateral, infographics and a set of iconography.

Sketch Logo Concept

Scrum Website

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