How to Make a Big Splash

PlanetSolar boat

The Greater Boston area is one of the nation’s top regions for innovation and clean technology. As such, there are many groups, companies, government bodies and associations connected to this ecosystem, but not always as tightly as they should be.

swissnex Boston, a world-class leader in science, innovation and education, had a unique opportunity to bring these communities together while further establishing its position within these industries by inviting PlanetSolar, the world’s largest solar-powered boat, to visit Boston in June 2013; swissnex engaged Mower to develop a public relations effort to shine a light on the organization’s great programming and immersion in the region’s innovation culture, and to rally the local clean tech/solar community.

Beyond simply having the boat dock in Boston – while visually compelling – swissnex developed various educational, business and media events in partnership with University of Geneva and Presence Switzerland to increase its visibility throughout the Greater Boston area, and to give the clean tech community a visual rallying point through which to showcase Boston’s solar chops. Industry leaders joined swissnex Boston to celebrate PlanetSolar’s mission – these key influencers throughout Massachusetts’ clean-tech, innovation and education markets came together to educate and celebrate, with a culminating final event that brought together the most influential people to network, collaborate and engage.

With strong government-level and private institution participation, including support from Boston’s Chief of Environment and Energy, Brian Swett, Greenovate Boston, Woods Hole Oceanographic Institute, Museum of Science Boston, MIT Energy Club, Net Impact Boston, New England Clean Energy Institute, and ACTION New England, swissnex and PlanetSolar ruled the media and innovation/clean energy conversation for more than a week in the region, while  honoring its mission to facilitate collaborative efforts.

PlanetSolar CBS

PlanetSolar boat solar panels


The story of PlanetSolar

PlanetSolar boat

swissnex Boston brought PlanetSolar to Boston as part of an international expedition to document climate change.

University of Geneva logo

The missions of PlanetSolar and University of Geneva’s DeepWater expedition align with swissnex Boston’s missions: collaborative efforts and leadership in science, education, innovation and clean-tech.

Brian Swett and Captain d'Aboville

swissnex coordinated a variety of events – educational, business and social – that map to its position as a leader in science innovation and education.

Boston’s Chief of Environment and Energy, Brian Swett, welcomes PlanetSolar to Fan Pier with Captain d’Aboville atop the solar panels.

The Boston Globe logo

Science leadership was well reflected in partnership with Woods Hole Oceanographic Institute by hosting “From the Alps to the Atlantic: Water in a Changing Climate”.

“Swissnex’s project leader, Sebastien Hug, said the PlanetSolar initially did not plan to make a stop in Boston, but, ‘We highlighted how important science is in Massachusetts.’” Read more at The Boston Globe.

Swiss Cleantech Night VIP Party

Innovation and advancements within clean-tech were celebrated at the Swiss Cleantech Night (VIP Party) by bringing together the leaders within these industries. Read more at CBS News.

Educational leadership

Education leadership reflected throughout the entire time PlanetSolar was in Boston. From swissnex’s presence at the Museum of Science Boston, Boston Children’s Museum and Swiss Solar Party which brought together different leaders from academia in clean-energy.

swissnex messaging

The clean tech and innovation messaging of swissnex and Greater Boston was on display for more than a week, and was the talk of the town in the media, online and in-person.

swissnex logo

Swissnex basks in the glow of success, top-of-mind as one of the first places to turn when considering innovation in Boston, and the shared commitment to innovation by our region and Switzerland.